Channel 4's mission is to remain commercially competitive while maintaining public service values. It needs commercial success to fund ambitious and risky projects and support a diverse range of suppliers. Channel 4 focuses on diversity, innovation, and nonconformity. It aims to be the first to do things, make trouble, and inspire change.

1. CHANNEL 4’S MISSION
STATEMENT
By Lilly & Tom.

2. MISSION STATEMENT

Channel 4's mission is to prove that a channel with no public funding
can keep its public service values to the fore while remaining
commercially competitive. The Channel needs commercial success
in order to fund projects of ambition and risk and to support the
range and diversity of its suppliers.
Channel 4 is under pressure from a single ITV and an increasingly
commercial BBC as well as being particularly affected by the
programme supply review. But we are confident we can maintain a
strong partnership with the independent sector to our mutual benefit
and we will continue to be the Channel working with the widest
range of suppliers.
Our strategy focuses on our reputation for diversity, innovation and
nonconformity. Our mission is to Do It First , Make Trouble ,
and Inspire Change .

3. How does our production fit in with
their stance?

Channel 4 focuses on diversity, innovation and noncomformity:

Cyberbullying has only recently become an increasingly important
issue in society today. We believe creating a documentary targeting
the main culprit audience of teenagers who use social networking
sites is an innovative idea and should capture audiences attention.
Our product is diverse in the way that we do not just focus on one
subject within our production, we look at cyberbullying in a much
broader way – exploring many different subjects/examples in a short
space of time, informing the audience a balanced amount of
information whilst creating a form of entertainment and shocking the
audience.


4. WHY do we want to distribute on
Channel Four?


Channel four has a good selection of short films,
including its ‘3 minute wonder’ style, where budding
directors who have not yet been given the opportunity to
screen, as giving three minutes to produce a short
documentary which will be aired on Channel Four.
We believe Channel Four is a good channel to distribute
on, due to its variety of audiences. We would screen our
documentary at 7pm at night, where teenagers are home
from school and have hopefully completed their work,
adults are home to supervise and younger children’s TV
shows are no longer showing.

5. How do we fit into the criteria
demanded for Channel 4 products?
 We are, ‘New Talent’, whose innovation
has created an informative documentary
to inform and educate whilst focusing on
current affairs, due to the recent outburst
of cyberbullying in the news.

6. How do we fit into the criteria
demanded for Channel 4 products?
 We are, ‘New Talent’, whose innovation
has created an informative documentary
to inform and educate whilst focusing on
current affairs, due to the recent outburst
of cyberbullying in the news.