2. Newspapers
Newspapers such as Daily Mail and The Times would be
relevant for my newspaper advertisement because they
are stereotypically higher class. Therefore, publishing my
advertisement in one of these newspapers would been
suitable. Yet, there are different printings of another
newspaper, The Sun. There is a National, South, North
and a Scottish version of The Sun. Therefore, I would
advertise our new TV Channel in the National version, so
it would be more likely to result in higher ratings and a
large variety of people. The Sun, also, has had the highest
amount of readers between January and December 2010,
followed behind The Daily Mail. The Sun is also one of the
cheapest newspapers in Britain and the most available
making it more accessible.
3. Audience
The Sun is primarily aimed at teenagers and adults both
male and female aged between 18-50+. I believe this age
range will be interested in a new TV Channel because of
the links to their ages. Children don’t generally read
newspapers, they prefer to use the internet and read
magazines. Therefore, the newspaper advertisement will
reach the older audiences, whereas the double page
spread and the website, introducing the new TV Channel,
will reach the younger audience. The newspaper
advertisement will be aimed at adults. Due to teenagers
having a lack of interest in newspapers, the website will
be suitable, due to teenagers stereotypically receiving
news online.
4. TV Channel advertisement
Channel 4 adverts usually have the house style of the TV Channel. The key features are:
Introduction
The short introduction
gives the name of the
show(s) and then a brief
sentence overview of
what the show is all
about. This is usually in
the bottom left hand
corner and is in a
contrasting colour to the
rest of the picture, to
make it stand out. The
text is simple and in block
letters to make it easier to
read. The introduction
with the important and
relevant information is
important to stand out
and be memorable to the
reader.
Logo
The Channel 4 logo would be included on all Channel 4 linked advertisements and is placed suitably out of the way, yet
in clear view. In this example, the logo is on the opposite side of the introduction and is in white to suit the house style.
The white contrasts against the dark background to make it stand out and, again, be more memorable.
Further information
Where you can access
further information has
been presented in white
text to stand out,
however, has been
aligned at the bottom of
the page so it is out the
way. Giving the website of
the channel gives younger
people the chance to look
online and find out more
information about, either,
the advertisement which
has been advertised, or,
more information about
the channel itself. The
show also becomes more
accessible to read about.
