The document discusses testing different fonts and colors for a magazine targeted at a specific audience. It tests three fonts before selecting one that has proper spacing and sizing for the masthead. It chooses a simple font that will suit the target audience and complement a documentary with captions. It also explores using shades of blue, the color most associated with the magazine's topic of social media's effect on education. It selects a soft blue to make the double page spread visually appealing without looking dull.

2. Purpose
 The purpose of researching into different fonts and
colours is to make sure that we are completely
targeting our magazine at our target audience.
 Another reason as to why we would have to research
into different fonts and colours is to make sure that our
magazine looks professional and suitable for our target
audience.

4. Testing Different Fonts
After researching through the different fonts, we ended up with three fonts that were
our favourite. We tested both of these fonts on our double page spread. We felt the
first font made the letters look to close together and we wanted our title to stretch out
over the two pages. With the second font we tried something more creative. We came
to the conclusion that a much more simpler font would be much more suited for our
magazine and for our target audience.
1) 2)

5. Magazine DPS draft 1
This is the final font in which we chose to use on our magazine. We felt that the
spacing between the lettering was perfect and that it stood out on the page. The
sizing of the mast head, we believed, was an important feature on the page. We
didn't want the mast head to take up all of the page but we still wanted it to stand
out.

6. NEW DPS FINAL
We decided to change the design
of our DPS as we felt that is
looked very empty. We wanted to
add in more images to make it
look more interesting for our
target audience. We used the
font ‘Helvetica Neue’ for our
mast head. We felt that it was
stood out well on the page but
didn't’t completely draw the
attention away from the article
itself. This font also used in our
documentary on the title screens
and the different captions. This
allows the different types of
media to complement each
other.

7. Colours
 We looked at different colour schemes that we could
adapt onto our double page spread. After doing some
research we discovered that is likely that colours that
are recognised with a particular topic in which they are
featuring on are most commonly used. For example on
our topic of ‘The effects of social media on education’
the colour blue was the most recognisable colour that
link with this topic. This is because it is featured a lot
in the symbolic icons of social media e.g. twitter and
face book.

8. We then looked at a colour wheel of different
shades of blue. We decided through testing
these different blues out that we wanted a soft
coloured blue. The darker blues made our
double page spread look to dull which wouldn’t
attract readers. The lighter shades of blue
weren’t appealing enough which again wouldn’t
attract readers. We wanted to highlight
important information through the use of the
colour blue e.g. the date and channel that our
documentary would be featuring on so
therefore it was important for us to get the right
look. We have learnt that using to many
different colours could ruin the whole look of
the double page spread. A more simply look
with different shades of the same colour makes
it look much more professional.