Heart FM radio station will feature the documentary, playing a mix of local and networked programming. Heart began broadcasting in 1994 with a format including artists like Lionel Richie and Tina Turner. It now broadcasts to 33 UK stations reaching over 7.4 million people weekly. Each station has its own local breakfast show. Emma Bunton hosts Heart FM on Saturdays, appealing to their target youth audience with her friendly chat. The documentary advert will air during her 4pm time slot. Channel 4 will air the documentary, focusing on programming about real life like their piece on mobile phone obsession. Channel 4 buys programming from independent companies and has a target audience of 18-30 year olds.

1. Research into Radio/TV channel

2. • The radio station our documentary will be featuring on will
be heart FM; Heart FM features a mix of local and
networked programming. It began broadcasting on the 6th
of September 1994 and its original format of "soft adult
contemporary" music included artists such as Lionel Richie,
Simply Red and Tina Turner. The majority of the radio
stations programming is broadcasted live from Heart's
network studios in Leicester Square, London. A few of the
current presenters on Heart FM include Mark Wright, Jason
Donavan and Emma Bunton. All together there are 21 heart
stations which broadcast local news each day, the updates
air hourly from 6am to 7pm on weekdays and from 6am to
12pm at weekends.

3. • The Heart sound has become the most popular in commercial radio
and now extends to 33 stations across the UK, reaching more than
7.4 million people every week. Each of the Heart stations across the
UK has its own local breakfast show. Although hearts target
audience is slightly higher(25-44) aged than ours for our
documentary, we feel it’s still appropriate to broadcast the
documentary on Heart as the content Heart covers is very similar to
the topic of our documentary- phones, They cover content which is
slightly less serious and more amusing which fits perfectly with our
topic. Heart is a commercial radio show which works well for us;
our documentary is featuring on channel 4 however channel 4
doesn’t have any specific appropriate radio station which is why we
decided heart was best suited.

4. • Emma Bunton presents heart FM on a Saturday; she is from the
spice girls and is therefore very well known by the younger
generation. Young people’s free time is mainly at the weekends so
they would be able to tune in and listen to her show. She is a
friendly chatty presenter which makes her likable and popular; this
kind of programme would appeal to our target audience. This time
slot is appropriate to air our advert as the majority of the target
audience will be free to listen on a Saturday. The time our advert
will be scheduled will be 4oclock this is when Emma starts
presenting, this time has been chosen as we want Emma to present
our advert and we want the advert around the afternoon .This radio
station-Heart isn’t linked to channel 4 in any way however channel
4 don’t have linked radio stations so I felt this was the most
appropriate one to use. Our TV listing will be appearing in Radio
Times.

5. TV channel
•
• The TV channel our documentary will be aired on will be Channel 4.
Channel 4 is a publisher-broadcaster meaning it buys all of its
programming from companies independent of itself. Channels 4
most watched programmes include Big brother, Friends, Big fat
gypsey weddings and the Grand National, with the most viewings
being 10.01 million. It was founded in 1982 and its target audience
ranges from young adults 18-30 year olds which can be identified
through the programs and characters which are shown on the
channel. Channel 4 broadcasts documentaries which surround real
life, our documentary surrounding an obsession with mobile
phones links in well with this category. A few of their popular
programs include: holyoaks, first dates, goggle box, grand designs
and deal or no deal. The corporation launched a number of new
television channels including Film4, E4 and More4