2. What is a television ident
A television ident is a image that is
shown between television
programmes which acts as a logo to
let the viewers know what channel
they are viewing. Some examples of a
television idents are:
3. Channel 4
Like other channels, Channel 4 has a mission
statement/remit. Their mission statement
includes:
1.
2.
3.
4.
demonstrates innovation, experiment and creativity in the form and
content of programmes;
appeals to the tastes and interests of a culturally diverse society;
makes a significant contribution to meeting the need for the licensed
public service channels to include programmes of an educational nature
and other programmes of educative value; and
exhibits a distinctive character."
There four values reflect off of their television
ident’s which are shown between brakes.
As you can see form this visual this television ident
reflects their second value as the ident is
culturally diverse. As you can see the ident is
set in many different locations showing the
diversity in different peoples cultural
background. The images also show how
unique each individual ident is and highlights
how creative and distinctive they can be
4. Schedule
This image shows channel 4’s TV schedule.
This allows their viewers to see whets on
each of their channels owned by the
channel 4 company. The audience can
also look at past present and future listing
of shows that have missed or would like to
watch later on or another day.
The images bellow shows the breakdown
between programs each channel
informing their audience what will be
coming up next and later on.
Unlike channel 4 Cbeebies have
a different type of ident that
brakes down the types of
programs they would be
showing through out the day. As
you can see from these visuals
at midday they show
educational shows (discover
and do), this have different
moods and tones compared to
the after noon they show story
telling programs (bed time hour)
5. Segmentation of the scheduling
for non-commercial channels
Some television programs do no have advertising
between channel breaks, to make the jump from
channel to channel run smoothly channels such as
the BBC; use their television ident’s or a voice over
narrators telling the audience what channels may be
coming up next to make this transition.
Although the BBC do not uses other companies
adverts, they advertise their own shows between
programs to create more awareness for the
program, as you can see from this visual BBC Three is
promoting a new show that will by coming soon to
their channel. Doing this they do not make any
money from using other peoples adverts but they do
making money from peoples TV licences.
There idents also change depending on which program
is being shown, for example if match of the day way
about to be shown the BBC would use their football
ident
6. Creating corporate identity
Creating a corporate identity is getting your companies logos on as many things as possible, creating brand
awareness. A successful corporate identity will make your company easily recognizable, by explaining your
companies mission statement and values through a ident or visual it makes the brand consistent and memorable.
ITV’s Values:
•
Customer-focus
•
Collaboration
•
Commitment
•
Boldness
•
Excellence
•
Integrity
An example of a channel that crates a corporate identity is ITV, they promote their iconic logo on merchandise such as
umbrellas, mugs, clothing, bags and books . By doing this they are creating brand awareness through merchandise; this is a
great way to promote their channel as they are creating awareness and making their brand more recognisable as well as
memorable off air. As you can see from the images bellow their logo sticks to their values as they are bold and have
excellence, this is also included in their idents. Their idents stay true with their values as it shows that ITV are committed to
keep the good quality production make sure that the audience are focused and find their channel intriguing.
7. Creating a brand and
encouraging brand loyalty
By companies keeping their brand true to what they have promised
the customers would stay loyal and have not reason to leave; this
encourages brand loyalty and causes the costumers to keep on
coming back because of the good quality.
For example BBC on always uses their symbolic circle in each of their
idents, this emphasizes their mission statement/remit as their ident
reflect and celebrate our diversity and great things happen when
they work together.
8. Branding of particular content
These images show the ident Channel
5crated for a particular content. The visuals
show that Channel 55 made a special
ident for the Ashes tournament.
Channel 5 also
made a special
ident for StopTober
This ident is Channel 5’s news
ident, notifying the audience/viewers
about what is coming up next
9. Creating the right tone and appealing
to the target audience
Some TV companies that own more than one channel give each
channel a different character and target audiences. For
example the BBC have 4 different channels, each channel
appeals to a different audience; their BBC Three channel
appeals to the younger generation aged 16+25’; in contrast
their other channel BBC 4 shows intellectual programmes such
as documentaries.
10. A marketing opportunity
A marketing opportunity is
when organisations
promote their brand by
trying to get more
recognition in order for
their customers to stay
loyal. For example
channels may use their
idents to continuously
through out breaks to
promote their channel
and businesses in order
for their customers to
remember them for their
good quality programmes
and watch their shows.
11. Packaging and Re-packaging a
series of programmes
During seasons television channels create special idents for
the different seasons. An example of this is with these
visuals, each channel made special idents for the
Christmas season, each visual of the ident has the same
themes but have different things going on within each
ident.
With the 4 more Christmas ident, they are celebrating
charismas but are promoting their program with Jamie
Oliver at the same time.
