The document discusses key aspects of effectively presenting radio messages to maximize their impact on listeners. It emphasizes that radio allows for interpersonal communication at scale by addressing individuals. To ensure uninterrupted delivery of the message, presenters should focus on posture, projection, pace, pitch, pause, pronunciation, personality, and stress. Mastering these presentation techniques can help generate the desired effect on listeners by increasing absorption of the radio message.

1. Radio ‘Messages’ and their
‘Presentation’
Presented by:
Ayesha Rafiq
Madiha Maqsood
Maryam Rafiq
Marriam Iftikhar
Tayyab Zahir
Fakiha Hassan Rizvi

2. INTRODUCTION
The foremost or primary purpose of the communication process
is to make the message ‘effective’ by enhancing its ‘impact’.
In case of Radio (as a medium of communication) the above
mentioned purpose can be achieved by ensuring:
‘uninterrupted supply of the message’- which in turn
generates the desired effect/impact on the listeners ( target
audience) by increasing the absorption of the message.

3. ‘Interpersonal
Communication’
Radio speaks to millions and
•
addresses individuals.
•Therefore the characteristics of
‘interpersonal communication’
are at best applicable while
conveying the message
through Radio.
Acoustics/sound and voice are
•
the essence of ‘radio messages’
as it is a ‘blind medium’.
Concise/Brief Meaningful
Timely
Clear Relevant to the needs of
the receiver

5. 1) Posture
Body language and positioning matters while presenting
•
the content
•Conducive environment and proper posture should
induce the necessary expression for increasing the
impact of the message
2) Projection:
•How to reflect the message keeping in view the
listeners
Level of voice
•
•Content should be with reference to the context of
listeners

6. 3) Pace
Not to ‘mince words’
Moderate speed continuity
4) Pitch
Alteration and variation in voice according to the
meaning of content
Purpose: To communicate the exact/real sense

7. 5) Pause
A delay in between before leaping over to the next
idea
This gives the reader some room to understand and
interpret what has been conveyed before.
6) Pronunciation
Right pronunciation and delivery of words
Most significant in case of ‘specialized
audience’ (Doctors Farmers etc)

8. 7) Personality
Voice recognition creates an image of the
presenter in the minds of the audience
Correct application of all 6 P’s and 1 S formulates
the personality
Stress:
Emphasis
Assess the degree of stress according to
content