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COMMUNICATION
THE COMMUNICATION PROCESS


 Communication.
  – An interpersonal process of sending and receiving symbols
      with messages attached to them.
 Key elements of the communication process:
  –   Sender.
  –   Message.
  –   Communication channel.
  –   Receiver.
  –   Interpreted meaning.
  –   Feedback.



                                                            2
Figure 15.1 The interactive two-way process of interpersonal
                      communication.




                                                               3
EFFECTIVE COMMUNICATION


 Effective and efficient communication:
  – Effective communication
     • Occurs when the intended meaning of the sender
       is identical to the interpreted meaning of the
       receiver.
  – Efficient communication
     • Occurs at a minimum resource cost.
  – Potential trade-offs between effectiveness and
    efficiency must be recognized.


                                                    4
COMMUNICATION BARRIERS


 Sources of noise in communication:
  – Poor choice of channels.
  – Poor written or oral expression.
  – Failure to recognize nonverbal signals.
  – Physical distractions.
  – Status effects.


                                              5
1.       Poor choice of channels



 Poor choice of channels.
   – Choose the channel that works best.
   – Written channels work for messages that:
      • Are simple and easy to convey.
      • Require extensive dissemination quickly.
      • Convey formal policy or authoritative directives.
   – Spoken channels work best for messages that:
      • Are complex or difficult to convey where immediate feedback
        is needed.
      • Attempt to create a supportive, even inspirational, climate.



                                                                 6
2.      Poor Written or Oral Expression


 Guidelines for making oral presentations:
   –   Be prepared.
   –   Set the right tone.
   –   Sequence points.
   –   Support your points.
   –   Accent the presentation.
   –   Add the right amount of polish.
   –   Check your technology.
   –   Don’t bet on the Internet.
   –   Be professional.




                                                        7
3.     Failure to recognize nonverbal signals


 Failure to recognize nonverbal signals.
   – Nonverbal communication takes place through gestures,
     facial expressions, body posture, eye contact, and use of
     interpersonal space.
   – Mixed messages occur when a person’s words and
     nonverbal signals communicate different things.
   – The growing use of communication technologies causes
     important nonverbal communication to be lost.




                                                                 8
4.    Physical distractions



 Physical distractions.
  – Include interruptions from telephone calls, drop-in
    visitors, a lack of privacy, etc.
  – Can interfere with the effectiveness of a
    communication attempt.
  – Can be avoided or at least minimized through
    proper planning.


                                                      9
5.     Status effects



 Status effects.
  – Occur when an organization’s hierarchy of
    authority creates a barrier to effective
    communication.
  – Status effects include:
     • Filtering — the intentional distortion of information to
       make it appear favorable to the recipient.
     • Subordinates acting as “yes men.”


                                                                  10
IMPROVING COMMUNICATION


Active listening.
   – The process of taking action to help someone say exactly
       what he or she really means.
 Rules for active listening:
   –   Listen for message content.
   –   Listen for feelings.
   –   Respond to feelings.
   –   Note all cues, verbal and nonverbal.
   –   Paraphrase and restate.



                                                                11
CONSTRUCTIVE FEEDBACK


 Feedback.
   – The process of telling others how you feel about
       something they did or said, or about the situation in
       general.
 Constructive feedback guidelines:
   –   Give it directly.
   –   Make it specific.
   –   Give it when the receiver is willing/able to accept it.
   –   Make sure it is valid.
   –   Give it in small doses.


                                                                 12
CHANNEL SELECTION


 Use of communication channels.
  – Channel richness is the capacity of a
    communication channel to carry information in an
    effective manner.
     • Low channel richness is impersonal, one-way, and fast.
     • High channel richness is personal, two-way, and slow.
  – Managers need to choose a channel with the
    appropriate richness for the communication.



                                                            13
INTERACTIVE MANAGEMENT


 Ways to keep communication channels open
  through interactive management.
  – Management by wandering around (MBWA).
  – Open office hours.
  – Regular employee group meetings.
  – Computer-mediated meetings and video conferences.
  – Employee advisory councils.
  – Communication consultants.
  – 360-degree feedback.



                                                        14
Figure 15.2 Channel richness and the use of communication
                          media.




                                                            15

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Communication

  • 2. THE COMMUNICATION PROCESS  Communication. – An interpersonal process of sending and receiving symbols with messages attached to them.  Key elements of the communication process: – Sender. – Message. – Communication channel. – Receiver. – Interpreted meaning. – Feedback. 2
  • 3. Figure 15.1 The interactive two-way process of interpersonal communication. 3
  • 4. EFFECTIVE COMMUNICATION  Effective and efficient communication: – Effective communication • Occurs when the intended meaning of the sender is identical to the interpreted meaning of the receiver. – Efficient communication • Occurs at a minimum resource cost. – Potential trade-offs between effectiveness and efficiency must be recognized. 4
  • 5. COMMUNICATION BARRIERS  Sources of noise in communication: – Poor choice of channels. – Poor written or oral expression. – Failure to recognize nonverbal signals. – Physical distractions. – Status effects. 5
  • 6. 1. Poor choice of channels  Poor choice of channels. – Choose the channel that works best. – Written channels work for messages that: • Are simple and easy to convey. • Require extensive dissemination quickly. • Convey formal policy or authoritative directives. – Spoken channels work best for messages that: • Are complex or difficult to convey where immediate feedback is needed. • Attempt to create a supportive, even inspirational, climate. 6
  • 7. 2. Poor Written or Oral Expression  Guidelines for making oral presentations: – Be prepared. – Set the right tone. – Sequence points. – Support your points. – Accent the presentation. – Add the right amount of polish. – Check your technology. – Don’t bet on the Internet. – Be professional. 7
  • 8. 3. Failure to recognize nonverbal signals  Failure to recognize nonverbal signals. – Nonverbal communication takes place through gestures, facial expressions, body posture, eye contact, and use of interpersonal space. – Mixed messages occur when a person’s words and nonverbal signals communicate different things. – The growing use of communication technologies causes important nonverbal communication to be lost. 8
  • 9. 4. Physical distractions  Physical distractions. – Include interruptions from telephone calls, drop-in visitors, a lack of privacy, etc. – Can interfere with the effectiveness of a communication attempt. – Can be avoided or at least minimized through proper planning. 9
  • 10. 5. Status effects  Status effects. – Occur when an organization’s hierarchy of authority creates a barrier to effective communication. – Status effects include: • Filtering — the intentional distortion of information to make it appear favorable to the recipient. • Subordinates acting as “yes men.” 10
  • 11. IMPROVING COMMUNICATION Active listening. – The process of taking action to help someone say exactly what he or she really means.  Rules for active listening: – Listen for message content. – Listen for feelings. – Respond to feelings. – Note all cues, verbal and nonverbal. – Paraphrase and restate. 11
  • 12. CONSTRUCTIVE FEEDBACK  Feedback. – The process of telling others how you feel about something they did or said, or about the situation in general.  Constructive feedback guidelines: – Give it directly. – Make it specific. – Give it when the receiver is willing/able to accept it. – Make sure it is valid. – Give it in small doses. 12
  • 13. CHANNEL SELECTION  Use of communication channels. – Channel richness is the capacity of a communication channel to carry information in an effective manner. • Low channel richness is impersonal, one-way, and fast. • High channel richness is personal, two-way, and slow. – Managers need to choose a channel with the appropriate richness for the communication. 13
  • 14. INTERACTIVE MANAGEMENT  Ways to keep communication channels open through interactive management. – Management by wandering around (MBWA). – Open office hours. – Regular employee group meetings. – Computer-mediated meetings and video conferences. – Employee advisory councils. – Communication consultants. – 360-degree feedback. 14
  • 15. Figure 15.2 Channel richness and the use of communication media. 15