Quora is a question-and-answer website founded in 2009 by former Facebook employees. It allows users to ask questions and have them answered by other users. Over time, Quora has grown significantly in users and features. It now has millions of users and has expanded into mobile apps and a blogging platform. Quora faces competition from other Q&A sites but differentiates itself through its community-driven approach to improving content quality. The company has raised over $150 million from investors and is exploring monetization options like targeted advertising.
As the number of apps in the market proliferates, the challenges for marketers continue to grow. It sets a high standard for app developers too. In this current industry standard, miraculous overnight successes are rare, having an app marketing plan is crucial to the success of the app. Here’s an app marketing strategy guide which will help improve your app's reach.
As the number of apps in the market proliferates, the challenges for marketers continue to grow. It sets a high standard for app developers too. In this current industry standard, miraculous overnight successes are rare, having an app marketing plan is crucial to the success of the app. Here’s an app marketing strategy guide which will help improve your app's reach.
http://socialmediaonlineclasses.com/pinterest-101-creative-marketing-through-discovery-and-inspiration/ Pinterest Marketing for Business. How to use Pinterest to creatively inspire women in an easy-to-use visual social network. Easier than Facebook, more visual than Twitter, and a great way to discover possibilities.
Marketers' guide to connected consumer journeys in Festive season 2021 by MMA...Social Samosa
MMA, GroupM, and Amazon Advertising have launched the ‘Decoding Consumer behavior and Winning the 2021 Festive season’ Playbook is a handbook for marketers on expected consumer sentiments along with recommended strategies for Diwali this year in 2021
If you are a non-profit or charitable organisation, look at this slideshow from the Meta Webinar dedicated to Non-Profit Organisations in the Benelux with SOCIALware Benelux and TechSoup Nederland.
Link to the webinar on YouTube: https://youtu.be/OpEgrh-P2Zk
The event took place 9 June 2022. Meta covered how NGO can take advantage of the tools and functionalities that Facebook and Instagram platforms offer to increase awareness of their cause, gave insights on social media ads and spread the word on Workplace for Good.
Meta links
Meta Workplace for Good: https://www.workplace.com/workplaceforgood
Social Impact at Meta: https://socialimpact.facebook.com/tools-and-solutions/meta-tools/
SOCIALware Benelux & TechSoup Nederland links
SOCIALware Belgium: https://www.socialware.be/
SOCIALware Luxembourg: https://www.socialware.lu/
TechSoup Nederland: https://www.techsoup.nl/
Social Media in Nepal presentation. Nepal is one of the fastest growing country in terms of Internet users. However, Social Media usage is limited to Facebook for most cases and YouTube (for viewing).
Active adoption of other forms of social media such as Twitter and LinkedIn is mostly limited to a smaller tech population.
Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
Digital Gateway a leading Digital Marketing agency provide whatsapp marketing software to their clients.
for more Details E-mail : sales@digitalgateway.in or Skype: Elaborationindia
A YouTube Case Study. How YouTube works? How it became world's third most popular website in the world? How it all started? From YouTube in 2004 to 2014.
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
If you're building a site with WordPress, there's one thing you'll definitely need: content. Unfortunately, content is hard. But it doesn't have to be. This session from WordCamp Toronto 2016 walks through the process of planning, producing, and promoting content. It's easy to follow and includes recommendations for a bunch of free tools.
http://socialmediaonlineclasses.com/pinterest-101-creative-marketing-through-discovery-and-inspiration/ Pinterest Marketing for Business. How to use Pinterest to creatively inspire women in an easy-to-use visual social network. Easier than Facebook, more visual than Twitter, and a great way to discover possibilities.
Marketers' guide to connected consumer journeys in Festive season 2021 by MMA...Social Samosa
MMA, GroupM, and Amazon Advertising have launched the ‘Decoding Consumer behavior and Winning the 2021 Festive season’ Playbook is a handbook for marketers on expected consumer sentiments along with recommended strategies for Diwali this year in 2021
If you are a non-profit or charitable organisation, look at this slideshow from the Meta Webinar dedicated to Non-Profit Organisations in the Benelux with SOCIALware Benelux and TechSoup Nederland.
Link to the webinar on YouTube: https://youtu.be/OpEgrh-P2Zk
The event took place 9 June 2022. Meta covered how NGO can take advantage of the tools and functionalities that Facebook and Instagram platforms offer to increase awareness of their cause, gave insights on social media ads and spread the word on Workplace for Good.
Meta links
Meta Workplace for Good: https://www.workplace.com/workplaceforgood
Social Impact at Meta: https://socialimpact.facebook.com/tools-and-solutions/meta-tools/
SOCIALware Benelux & TechSoup Nederland links
SOCIALware Belgium: https://www.socialware.be/
SOCIALware Luxembourg: https://www.socialware.lu/
TechSoup Nederland: https://www.techsoup.nl/
Social Media in Nepal presentation. Nepal is one of the fastest growing country in terms of Internet users. However, Social Media usage is limited to Facebook for most cases and YouTube (for viewing).
Active adoption of other forms of social media such as Twitter and LinkedIn is mostly limited to a smaller tech population.
Social Media for Business, a presentation made to the Hindustan Chamber of Commerce. A primer presentation that explains the What, Why and How of social media.
Digital Gateway a leading Digital Marketing agency provide whatsapp marketing software to their clients.
for more Details E-mail : sales@digitalgateway.in or Skype: Elaborationindia
A YouTube Case Study. How YouTube works? How it became world's third most popular website in the world? How it all started? From YouTube in 2004 to 2014.
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
If you're building a site with WordPress, there's one thing you'll definitely need: content. Unfortunately, content is hard. But it doesn't have to be. This session from WordCamp Toronto 2016 walks through the process of planning, producing, and promoting content. It's easy to follow and includes recommendations for a bunch of free tools.
Prashant Puri, CEO & Co-Founder of AdLift Inc gives an in-depth webinar about how to master profitable content marketing. These slides from his SEJ ThinkTank webinar cover effective strategies and key metrics that make for a successful content marketing campaign. With updates to the SEO algorithm, the location, activity, quality, and context of content is more important now than ever before.
This is an illustrated history of blackhat search engine optimization from 1995 to 2015. A special thanks to archive.org for archiving all of these websites!
I presented these slides at Sisältöstrategiaseminaari 2012 (Content Strategy Seminar 2012) in Helsinki. The event was a co-production of Vapa Media and the University of Helsinki.
The presentation addresses why Content Strategy is a practice of such particular interest right now. It looks at how we got to where we are today, why content strategy matters, and a few future trends to watch.
Intergrating Search, Content and Social Media Marketing for B2B Businesses - ...Ann Stanley
Ann Stanley is the co-founder and MD of data-driven digital marketing agency Anicca Digital, and has been working in online marketing since 2001. Ann, who is Google AdWords Accredited and a Chartered Marketeer regularly speaks at local, national and international events on a range of digital marketing topics. She specialises in providing practical tips on using AdWords, search engine optimisation, ecommerce marketing and marketing automation
In this presentation, I discuss using Google+ as a marketing channel. I take a close look at the opportunities available for businesses and brands to utilize the social network to increase awareness, visibility, build community and establish authority.
SEO - Stop Eating Your Words - Avoid Cannibalisation Of Your SitesDawn Anderson MSc DigM
Many webmasters and SEOs are stealing from themselves in their potential to rank in Google Search because they end up ranking the wrong pages for search terms. They are competing with themselves in many cases. Google does not always know which page to rank from a site for a query due to many things. One of which is 'too similar' content or 'wrong version' indexation. There are a number of ways to identify this problem and formulate strategies to fix this using on page and your own site power and relevance with clues from within as to which page is most important for given queries.
Search Marketing for ecommerce - what's new with Shopping ads and buy button ...Ann Stanley
Ann Stanley presented a workshop at Ecommerce Expo 2015 on search marketing for ecommerce websites.
This includes:
1) The digital marketing landscape
2) Google search results
3) The importance of mobile
4) Shopping ads and buy buttons
Keyword Research for the Complete Customer LifecycleKane Jamison
Well-rounded, user-centric keyword research is a natural extension of the audience research and segmentation process. Kane will show attendees how dissecting content by audience, lifecycle / funnel stage, product type, and content medium will produce a more complete view of a company’s keyword universe. No more relying on Adwords and Keywordtool.io to spit out variants of what we already know.
Sam Partland - http://www.digisearch.com.au
While a migration of a small site is pretty simple, as soon as you move into migrating larger sites there are lot more things to consider. Whether it’s the more advanced redirect requirements, or poor implementation that slipped the checks, there are a number things we can do to ensure it’s still a successful one.
I will run through my tips on how to correctly perform a website migration, and cover;
• How to map out your migration
• Issues that you may face
• Post-migration analysis
We will be working through analysis of data you should already have, like pre-migration rankings & website scrapes, but I will also cover how to analyse a migration where you didn't have the correct data to begin with. This would be particularly useful if you have a client that has recently stuffed one up, and needs your help, or if you’re trying to work out whether a competitor’s migration was successful.
SEO Make Micro-Moments and Wordpress Work For User Journey Mapping With Conte...Dawn Anderson MSc DigM
Identifying SEO micro-moments in an era when customer journeys are fragmented by the move to mobile is key. Understand the types of content which rank for different intent. Build the content using Wordpress platform and top plugins without a line of code. Tie it all together with strong SEO signals. Be fast, be safe, be relevant, be there in moments that matter for prospects and win.
Mastering the Creative and Technical Side of Searchable ContentKaty Katz
I spoke about how to get creative with your content marketing while still maintaining your technical SEO requirements at State of Search in Dallas. Here are my slides! Connect with me for questions!
We take a data-driven look at what factors affect brand awareness-focused content marketing efforts, citing data from Moz, Backlinko, Searchmetrics, STAT, and Buzzsumo.
Increasing the profitability of your PPC or digital agency - HeroConf 2016Ann Stanley
Ann Stanley MD od digital marketing agency Anicca Digital - presents tips on increasing the profitability of your PPC team or digital agency.
This includes:
Part 1 - Evolution of agency structures
- Skills required to manage a PPC account
- Typical organisation structures of a PPC agency as it grows
- Managing an agency with multiple services and channels
- Hierarchy vs Pod (or Matrix) management
Part 2 - Improving agency profitability
- Understanding factors that impact agency profitability
- Use of automation to increase efficiency of PPC account management
- Use of agency resource management software to track capacity and utilisation
Part 3 - Agency KPI and benchmark studies
- KPI for measuring agency financial performance and efficiency
- KPI data from Benchmarking studies
If a business product or service matches the need of the global audience, then it has the potential to target online a worldwide audience and global SEO should be considered. It will open opportunities on an international scale and widen business. The first step of every SEO work and content strategy is to define the correct keywords.
Keyword Research for Global SEO
In Global SEO the corner stone and foundation of all work is an in-deep keyword research. Reaching out to international audience will only be effectively when doing a proper keyword research from scratch! And like in every keyword research, the first step is to define correctly who is the target audience while considering various variables which will affect the way the target audience search online.
Content Auditing: Unearthing the Substance of Your BrandRachel Lovinger
I gave this talk at Content Marketing World 2014. It talks about a content strategy practice - content auditing - and how it can benefit content marketing efforts. It includes links to some useful tools and resources.
Slay your competitors on social media mDiana Esparza
The future is coming! Technology is turning business upside-down. Marketers are scrambling to keep up.
In this presentation you will learn to create brand evangelists through shareable experiences, win sales by leveraging the lastest social media principles of influence and evolve faster than your competition in the age of Digital Darwinism.
Social Media Marketing for small businessesMaureen Wright
A presentation about Social Media and how businesses can use it to promote their businesses. Aimed at small business owners who don't currently use social media, the presentation gives a brief overview of social media and some of the most popular platforms. It also offers advice on how to plan your social media strategy and how to decide which platforms to focus on for your business.
Key points in this presentation:
- Social Media Content Optimization
- Who is your audience?
- How will you maintain the page?
- How will you scope your message?
- Terms in Social Media:
- 3 Golden Rules for SM Content
- Content Plan for SM
- Tips and Tricks
Our take on marketing, branding and how the power shift has tipped in favour of the consumer. Looking at the various marketing channels, how the interelate, how search and new technology will change this forever.
SEO and Internet Marketing - SEDCorp Bootcamp 2014Coryon Redd
Discover what it takes to build a website for business and get it found with SEO. This presentation is part of the SEDCorp Business Bootcamp for Citrus Heights, CA. Topics covered include website design, internet marketing, SEO, Google marketing, content marketing & more.
Step by Step Guide to Start Your Own Question & Answer Website like Quora - Practical insights, Facts to Create your own Q&A Site in Minutes!
Digital Marketing by Digital Marketing Services India - www.digitalmarketingservicesindia.in
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
Social Media Optimization Training in Ambala ! Batra Computer Centrejatin batra
Are you in search of Scial media optimization training in Ambala Cantt?
Now your search ends here.. BATRA COMPUTER CENTRE provides you best SMO training in Ambala Cantt. We also provide training in Basics of Computer, training in Programming Languages like C, C++, HTML, PHP, Training in Web Designing, Web Development, SEO, SMO and we also offer training in many other computer courses also.
There are many marketing tools to pick from: Search Optimisation, Social Media, Paid Ads, Email and Blogging for small and mid sized businesses.
Learn from a seasoned pro the pitfalls of marketing in the digital age and how you can implement real solutions within your budget.
What you'll learn:
• The major marketing errors made by small business
• Practical solutions to implement
• How to figure out what is important and what is not
• Action steps to develop a marketing plan
Epic growth strategies from Gautam Shewakramani, QuoraOlgaBurnaeva
Gautam Shewakramani, International Growth Advisor at Quora shared his growth strategies at SEMrush webinar.
Gautam is the first person to advise Quora with a special focus on the needs of people in India. He ensures that Quora continues to improve and achieve its mission of sharing and growing the world's knowledge.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
2. ALL OF US
Aparajita Mukherjee
Anupriya Sinha
Poonam Mohindra
Aravind Chandrasekar
Shakti Jakhar
Navendu Vimal
Saket Mohan Jha
Rajiv Ranjan Dutta
Ayush Sinha
Manish Agrawal
3. • Started by two former Facebook employees, Adam D'Angelo
and Charlie Cheever.
• A question-and-answer website where questions are created,
answered, edited and organized by its community of users.
• It aggregates questions and answers to topics. Users can
collaborate by editing questions and suggesting edits to other
users' answers.
• The difference is in the way Quora’s leverages community to
improve quality.
QUORA-WHAT IS IT? HOW IT ALL BEGAN..
4. 2009
• The company was founded in June.
2010
• Website was made available to the public on June 21.
• By December, its user-base grew very fast.
2011
• It had an estimated 500,000 registered users, as of January.
• Website was redesigned to make information discovery and navigation easier in June.
• Released official iPhone app on September 29.
2012
• Released official Android app on September 5.
2013
• Launched a blogging platform in January.
• extended the feature to mobile devices in late May.
• On November 12, a feature called Stats was introduced which was like a dashboard for
writers.
QUORA- MILESTONES OVER TIME….
6. • Start by setting up a Profile. Can use your Twitter or Facebook
ID to login to Quora. This makes it easy for you to follow your
Twitter and Facebook connections on Quora.
• Quora members collaborate to make things better. They can
vote for the quality of certain answers, they can add their
own answer or edit existing answers to suggest improvement
or add additional context.
• The overwhelming amount of content can be a little bit
intimidating at first. But once you start using Quora, it quickly
becomes real easy to navigate. You can use the search box
to ask specific questions, you can add your own questions
and answers, but you can also ask questions to specific
people.
SO, HOW DO WE START?
9. VALUATION & INVESTMENTS
• In March 2010, Quora received funding in the amount of $11 million
from Benchmark Capital, valuing the start-up at $86 million. The privately
held company possibly turned down an acquisition offer of $300 million,
according to Business Insider.
• In May 2012, Quora raised $50 million in Series B funds, valuing the
company at over $400 million, bringing their total funding to $61 million.
Co-founder D'Angelo, who owns 0.8% of Facebook stock, also invested
$20 million of his own money in the B round.
• In April 2014, Quora announced an $80 million Series C round of funding,
valuing the company at over $900 million. The funding was led by Tiger
Global Management. D'Angelo also said the site would likely introduce
its first ads in 2015.
10. STAKEHOLDERS
• Obviously People who get their Questions answered, The users who reply
to Questions and interestingly Corporates.
• How So?
– It is a place to engage with your customers by providing helpful and impartial
advice (not just confined to your products).
– It is also a way to gather insights about what you customer are asking and
thinking
– It allows you to see what answers your competitors are providing to customer
questions
“If you believe that markets are conversations, then Quora could become the
go-to coffee shop where all your most valuable customers will be chatting
away”.
11. COMPETITORS-THEIR PRODUCTS
Quora probably has to think
about:
1. Yahoo! Answers: lots of
content
2. WikiAnswers: good SEO
3. StackExchange /
StackOverflow: quality
content
4. Facebook Questions: huge
user base
Others in the Q&A space:-
1. Ask MetaFilter: membership-
based ($), but less liberal
rules
2. Mahalo Answers: bounty-
based ($) incentive system
3. Fluther: similar to Quora
(social, topics), but not
much traction or quality
4. LinkedIn Answers: Q&A
oriented around
professionals
12. And there have been many in the Q&A space who
may once have been viable competitors, but have
fallen to the wayside:
1. Answerbag: voluminous Q&A, dying off
2. Google Answers: people researching with
Google search for answers
3. Experts Exchange: early Q&A website
REACH
Adopted by tech sector/businesses to share
knowledge.
Popular in Tech , Science & SocMed
Helps build a presence- bloggers love it!
Useful for Insights, Trends, Reviews and Research.
Mining ideas, find talent, networking and link
building
Not competitors, though sometimes referred to as
such
1. Aardvark
2. Knol
3. ChaCha
4. Formspring
Other products in the general domain of answering
people's queries:
1. Google search
2. Wikipedia
3. mailing lists / forums
4. Answers.com
COMPETITORS-THEIR PRODUCTS
13. HOW QUORA HELPED PEOPLE?
• Naval Ravikant, Founder, CEO, and chairman at online marketplace
Vast.com : A perfect place for Finding new ideas : says that one can find
the maximum unanswered questions and write a blog for it. Hence it
becomes a meat for your blog posts.
• Tyler James, co-Founder, Conversated Media: Open lines for
communication: "It is great place to find technical rock star.”
• Vlad Ivanovic, head of Innovation at Blue Barracuda London: constant
communication improvement platform: says “In Quora constant
evaluation of "what works and why" makes me a better communicator.”
• Tristan Louis, CEO of Keepskor and writer at TNL.net: Service Promotion:
says “Try and give the best answers so that people notice you and
begin using your services”.
• Faisal Khan, Banking & Payments Consultant: All purpose platform: says
”Quora is my Resume, Billboard, Reference, Score Card, Credentials and
Office.
14. HOW QUORA HELPED COMPANIES?
• BankSimple (Simple company): As the names says the company makes
the banking simple for its consumers and use Quora to interact and solve
customer issues as well as providing them the information they need for
the banks.
• AngelList (angel.co): is a community of high-quality start-ups raising
money and investors who invest in them.: They have used Quora to
market themselves very well. They are even keen to replace their
company homepage with the Quora Thread.
• Google: Google’s Quora integration is also quite advanced. Unlike Bing,
Google simply might grab from Quora what they feel is the single best
answer, based on its algorithm for any questions you might ask.
• Bing: Bing is using Quora as a platform to pose legitimate answers to
search queries to help provide a well-rounded search result for the user.
• SEO.com: Quora is great for content marketing ideas.
15. BENEFIT SEGMENTATION
• Resume
• Billboard
• Reference
• Scorecard
• Credentials
• Office
What is in it for
Individuals
• Private Network System
• Effective Collaboration
• Community Voting
What is in it for
the Corporates
• No revenue generated as of now, $150 million raised through VC.
• Focus on productizing the Q&A services.
• Creating a loyal customer base, before creating a business model.
What is in it for
Community
What is in it for
Quora
• Better SEO tool.
• Networking
• Involvement results in higher ranking
• Content Research
• Business Research
16. FUTURE OF QUORA
• Targeted advertising will be part of the
revenue model, Quora’s Management
has confirmed on this after the latest $80
million VC funding.
• Quora working on multilingual websites
and better SEO to enhance experience.
• Users wants Quora to venture into hiring
people and company feedback website
on the lines of mouthshut.com
• Other models that Quora can look into as
a part of its revenue model:
Business Model Description
Freemium Model Sell some part of
the product free
and charge for
remaining.
Limited Period
Promotion
Trial for limited
days.
Sponsorship Model Funded by
corporates who
are benefited
Usage Charge
Model
Pay as per
usage(no. of
Q&A)
