This is an illustrated history of blackhat search engine optimization from 1995 to 2015. A special thanks to archive.org for archiving all of these websites!
Google Search Engine Ranking Position - 200 Top Ranking Factors for SEO Marke...Ronald Soh
Google Search Engine Ranking Position - 200 Top Ranking Factors for SEO Marketing
It can be classified by
1) Domain Factors
2) Page Level Factors
3) Site Level Factors
4) Backlinks Factors
5) User Interaction
6) Special Algorithm Rules
7) Social Signals
8) Brand Signals
9) Onsite WebSpam Factors
10) Off-Page WebSpam Factors
http://www.vtseo.net
There are many things about internet marketing that I enjoy, but there’s also things that I DREAD!
If you’re anything like me you’ll optimize your website or article the best you can on-page, then
comes the part we all dislike with a passion. Finding all those damn backlinks needed for that spot
in Google.Buying backlink from the Gurus was effective to an extent, since backlinks will always do
what they do, which is increase search engine rankings. However after probably A YEAR OR MORE
always stressing about where to get my backlinks and spending crazy amounts of money on
various services and backlink packages, I finally cracked and Explained in my Book.
Google penalized the website with duplicate content is just a myth. Google do not penalize website with duplicate content. It only penalized website with Spam content
Google Search Engine Ranking Position - 200 Top Ranking Factors for SEO Marke...Ronald Soh
Google Search Engine Ranking Position - 200 Top Ranking Factors for SEO Marketing
It can be classified by
1) Domain Factors
2) Page Level Factors
3) Site Level Factors
4) Backlinks Factors
5) User Interaction
6) Special Algorithm Rules
7) Social Signals
8) Brand Signals
9) Onsite WebSpam Factors
10) Off-Page WebSpam Factors
http://www.vtseo.net
There are many things about internet marketing that I enjoy, but there’s also things that I DREAD!
If you’re anything like me you’ll optimize your website or article the best you can on-page, then
comes the part we all dislike with a passion. Finding all those damn backlinks needed for that spot
in Google.Buying backlink from the Gurus was effective to an extent, since backlinks will always do
what they do, which is increase search engine rankings. However after probably A YEAR OR MORE
always stressing about where to get my backlinks and spending crazy amounts of money on
various services and backlink packages, I finally cracked and Explained in my Book.
Google penalized the website with duplicate content is just a myth. Google do not penalize website with duplicate content. It only penalized website with Spam content
Building An Online Presence For Your Online Biz!4FingersMedia
Building An Online Presence For Your Biz is one of the most important step towards a successful online business.
The not-so-gradual shift away from traditional marketing is fully underway. Major corporations have already realized the power in the internet, and are taking advantage. Now that you have worked through this guide, you too will be able to reap the rewards of a proper online presence.
For many businesses the steps in this guide are enough to dominate your local region. This means more leads coming in your door, and there aren’t many businesses who would turn that away.
This guide doesn’t have to be completed over night, but if you follow as many steps as possible, you will be giving your online presence / business the best possible chance of generating long term success with the internet as a main source of marketing.
Good luck with all of your efforts.
Discover How To Unlock Unlimited Backlinks & Traffic From WikipediaMatthew Woodward
This step by step tutorial teaches you how to get authoritative backlinks and targeted traffic from wikipedia & other websites, it's easier than you might think!
A comprehensive and detailed guide to Seo Footprints. Learn about the proven method to find and use SEO Footprints to help rank better in Search Engine like Google and Bing. If you know how to find Seo footprints, then you have hit the goldmine and building backlinks become so much easier.
For the last two years I have been earning my money entirely online. Yes, making money online has a bit of a
scammy sound to it but for many people it is a reality, and I am not exaggerating when I say there are regular
people earning 5+ figure a month salaries completely through their online endeavors.
SEO Footprints by www.Netrix.co.uk - Comprehensive Guide to Website FootprintsMark D. Griffin
SEO Footprints by www.Netrix.co.uk - Comprehensive Guide to Website Footprints. Brought to you by www.netrix.co.uk. You can use a variety of combinations and keywords to location various sites that have scripts that allow you to get backlinks. Hunt and find places to build top quality backlinks.
20 Proven SEO & Content Marketing Tactics to Grow Organic TrafficSemrush
Discover high growth SEO and Content Marketing tactics. These proven tactics have assisted with growing clients organic & referral traffic by over 1 million unique visitors a month in the Australian market on one domain.
What you will learn:
- SEO and Content Marketing tips for all budget levels to assist with growing traffic.
- Examples of past campaigns which have worked well in the Australian market.
- Effective content promotion tactics.
- Content outreach tactics.
- How to leverage internal business assets to assist your content marketing efforts.
You can also watch video version of the presentation here: www.semrush.com/webinars/20-proven-seo-content-marketing-tactics-to-grow-organic-traffic/
The Ultimate Guide to Scrapebox - The Only Scrapebox Tutorial You Needfrankmo920
This resource is going to teach you how to become a Scrapebox master, so brace yourself. For many years the SEO neighborhood has been needing one real supreme Scrapebox tutorial, however, no SEO has actually been brave enough to see it all the way through. Initially, I believed it would be difficult to finish. However then five weeks and 9,000 words later it was lastly here, take pleasure in everybody.
Building An Online Presence For Your Online Biz!4FingersMedia
Building An Online Presence For Your Biz is one of the most important step towards a successful online business.
The not-so-gradual shift away from traditional marketing is fully underway. Major corporations have already realized the power in the internet, and are taking advantage. Now that you have worked through this guide, you too will be able to reap the rewards of a proper online presence.
For many businesses the steps in this guide are enough to dominate your local region. This means more leads coming in your door, and there aren’t many businesses who would turn that away.
This guide doesn’t have to be completed over night, but if you follow as many steps as possible, you will be giving your online presence / business the best possible chance of generating long term success with the internet as a main source of marketing.
Good luck with all of your efforts.
Discover How To Unlock Unlimited Backlinks & Traffic From WikipediaMatthew Woodward
This step by step tutorial teaches you how to get authoritative backlinks and targeted traffic from wikipedia & other websites, it's easier than you might think!
A comprehensive and detailed guide to Seo Footprints. Learn about the proven method to find and use SEO Footprints to help rank better in Search Engine like Google and Bing. If you know how to find Seo footprints, then you have hit the goldmine and building backlinks become so much easier.
For the last two years I have been earning my money entirely online. Yes, making money online has a bit of a
scammy sound to it but for many people it is a reality, and I am not exaggerating when I say there are regular
people earning 5+ figure a month salaries completely through their online endeavors.
SEO Footprints by www.Netrix.co.uk - Comprehensive Guide to Website FootprintsMark D. Griffin
SEO Footprints by www.Netrix.co.uk - Comprehensive Guide to Website Footprints. Brought to you by www.netrix.co.uk. You can use a variety of combinations and keywords to location various sites that have scripts that allow you to get backlinks. Hunt and find places to build top quality backlinks.
20 Proven SEO & Content Marketing Tactics to Grow Organic TrafficSemrush
Discover high growth SEO and Content Marketing tactics. These proven tactics have assisted with growing clients organic & referral traffic by over 1 million unique visitors a month in the Australian market on one domain.
What you will learn:
- SEO and Content Marketing tips for all budget levels to assist with growing traffic.
- Examples of past campaigns which have worked well in the Australian market.
- Effective content promotion tactics.
- Content outreach tactics.
- How to leverage internal business assets to assist your content marketing efforts.
You can also watch video version of the presentation here: www.semrush.com/webinars/20-proven-seo-content-marketing-tactics-to-grow-organic-traffic/
The Ultimate Guide to Scrapebox - The Only Scrapebox Tutorial You Needfrankmo920
This resource is going to teach you how to become a Scrapebox master, so brace yourself. For many years the SEO neighborhood has been needing one real supreme Scrapebox tutorial, however, no SEO has actually been brave enough to see it all the way through. Initially, I believed it would be difficult to finish. However then five weeks and 9,000 words later it was lastly here, take pleasure in everybody.
If you're building a site with WordPress, there's one thing you'll definitely need: content. Unfortunately, content is hard. But it doesn't have to be. This session from WordCamp Toronto 2016 walks through the process of planning, producing, and promoting content. It's easy to follow and includes recommendations for a bunch of free tools.
Prashant Puri, CEO & Co-Founder of AdLift Inc gives an in-depth webinar about how to master profitable content marketing. These slides from his SEJ ThinkTank webinar cover effective strategies and key metrics that make for a successful content marketing campaign. With updates to the SEO algorithm, the location, activity, quality, and context of content is more important now than ever before.
I presented these slides at Sisältöstrategiaseminaari 2012 (Content Strategy Seminar 2012) in Helsinki. The event was a co-production of Vapa Media and the University of Helsinki.
The presentation addresses why Content Strategy is a practice of such particular interest right now. It looks at how we got to where we are today, why content strategy matters, and a few future trends to watch.
Intergrating Search, Content and Social Media Marketing for B2B Businesses - ...Ann Stanley
Ann Stanley is the co-founder and MD of data-driven digital marketing agency Anicca Digital, and has been working in online marketing since 2001. Ann, who is Google AdWords Accredited and a Chartered Marketeer regularly speaks at local, national and international events on a range of digital marketing topics. She specialises in providing practical tips on using AdWords, search engine optimisation, ecommerce marketing and marketing automation
In this presentation, I discuss using Google+ as a marketing channel. I take a close look at the opportunities available for businesses and brands to utilize the social network to increase awareness, visibility, build community and establish authority.
SEO - Stop Eating Your Words - Avoid Cannibalisation Of Your SitesDawn Anderson MSc DigM
Many webmasters and SEOs are stealing from themselves in their potential to rank in Google Search because they end up ranking the wrong pages for search terms. They are competing with themselves in many cases. Google does not always know which page to rank from a site for a query due to many things. One of which is 'too similar' content or 'wrong version' indexation. There are a number of ways to identify this problem and formulate strategies to fix this using on page and your own site power and relevance with clues from within as to which page is most important for given queries.
Search Marketing for ecommerce - what's new with Shopping ads and buy button ...Ann Stanley
Ann Stanley presented a workshop at Ecommerce Expo 2015 on search marketing for ecommerce websites.
This includes:
1) The digital marketing landscape
2) Google search results
3) The importance of mobile
4) Shopping ads and buy buttons
Keyword Research for the Complete Customer LifecycleKane Jamison
Well-rounded, user-centric keyword research is a natural extension of the audience research and segmentation process. Kane will show attendees how dissecting content by audience, lifecycle / funnel stage, product type, and content medium will produce a more complete view of a company’s keyword universe. No more relying on Adwords and Keywordtool.io to spit out variants of what we already know.
Sam Partland - http://www.digisearch.com.au
While a migration of a small site is pretty simple, as soon as you move into migrating larger sites there are lot more things to consider. Whether it’s the more advanced redirect requirements, or poor implementation that slipped the checks, there are a number things we can do to ensure it’s still a successful one.
I will run through my tips on how to correctly perform a website migration, and cover;
• How to map out your migration
• Issues that you may face
• Post-migration analysis
We will be working through analysis of data you should already have, like pre-migration rankings & website scrapes, but I will also cover how to analyse a migration where you didn't have the correct data to begin with. This would be particularly useful if you have a client that has recently stuffed one up, and needs your help, or if you’re trying to work out whether a competitor’s migration was successful.
SEO Make Micro-Moments and Wordpress Work For User Journey Mapping With Conte...Dawn Anderson MSc DigM
Identifying SEO micro-moments in an era when customer journeys are fragmented by the move to mobile is key. Understand the types of content which rank for different intent. Build the content using Wordpress platform and top plugins without a line of code. Tie it all together with strong SEO signals. Be fast, be safe, be relevant, be there in moments that matter for prospects and win.
SEO is an evolving science. While some of the core principles will presumably stick around forever, some of the more nuanced parts of it are subject to continuous change. As a result, many of the "proven" tactics people have used in the past -- keyword stuffing, link schemes, and so on -- are now the stuff of legends.
Unless your organization benefits from having a dedicated SEO person who can work on this stuff day-in and day-out, keeping up with the latest changes in the world of SEO can be a struggle. But in the end, adjusting your strategy based on search ranking algorithm updates or changes in the way search results are displayed visually can be incredibly impactful on business results.
In new guide, 18 SEO Myths to Leave Behind in 2017, we reiterate some of the best practices that should continue to guide your strategy through 2017, while also highlighting how SEO has changed over the course of 2016.
The 18 lies our SEO peers seem to believe.
Total transparency, this is basically a reproduction of the 10 SEO Myths written by Cyrus Shepard
https://moz.com/blog/seo-myths
With another 8 of my own which I hear far too often!
Delivered by Jay Best (http://www.freshzeal.com) for our local SEO Meetup group:
http://www.meetup.com/Auckland-SEO-PPC-Affiliate-Email-Marketing-Group/
Technical SEO: How to Perform an SEO Audit (Step by Step Guide)Ryan Stewart
This document is an in depth guide on how to perform a search engine optimization audit. Contents include:
1. Site Profile – Page 4
2. Crawlability – Page 6
3. HTML Status Codes – Page 8
4. Indexability – Page 9
5. On Page Content - Page 11
6. Security Audit – Page 16
7. Off Page Audit – Page 17
8. Mobile Audit – Page 22
9. Competitive Analysis – Page 25
10. Glossary of Tools – Page 26
This is the same SEO audit and checklist we have used for almost 5 years. It outlasts any Google algorithm update because it checks the factors that Google really looks for.
Please feel free to download and use for your own audits.
Top 40 seo myths everyone should know aboutAhmad Idrees
The road to SEO success is very broad and complex. Ranking on first page is not heaven sent. I’ve seen a lot of never-ending debates about SEO and internet marketing from leading forum sites.
Having said that, it’s very important for us to take the advice of experts in the field. Simply because they’ve been there and they’ve done that. They can help us understand SEO and internet marketing better and lead us straight ahead.
SEO search engine optimization is a process by which we promot our websites on various search engine like Google, Yahoo, Bing. This pdf help you to understand SEO basics. PUSHPENDRA SARSWAT
10 Costly Search Engine Mistakes to Avoid
If you have a website then you already know the importance of traffic. Unfortunately, many website owners do not understand the importance of search engine visibility, which leads to traffic.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
1. An Illustrated History of Blackhat SEO
Since the dawn of search engines, there have been tactics designed to take advantage and game their algorithms. For the past 20 (or more) years it has been a cat and mouse game for the search engines trying to modify their code in an attempt to maintain a search engine with quality results.
I do want to briefly qualify myself as a blogger that can at least somewhat accurately represent this era and industry. Although I didn’t start considering myself an SEO until 2009, I’ve been very active on the web wince 1995 in the Linux, web development, and open source community. You can even check out my old geocities website from back in the day.
The attitude in the 90’s and early 2000’s was pretty much “anything goes.” Sure, Google had guidelines, but it was kind of like the way a mattress tag says “do not remove under penalty of law.”
In other words, no one really took them seriously. Remember, Google really was not dominating the search engine game until 2007-08. There were a number of search engines vying for position including Yahoo, Webcrawler, Excite, Lycos and a number of others. Most of these search engines had fairly game-able algorithms, ripe for the pickings. I found a list of about 1600 search engines from that time during my research.
2. Hidden Text
Sometimes referred to as “text on the same color as the background” was an easy way for webmasters to stuff as many keywords as possible into a page without hurting the user experience. If you were on the web between the years of 1996 and 2002, chances are you’ve seen a lot of this. An easy way to spot hidden text is to look for large blocks of whitespace, usually in the footer.
This method was accomplished using a number of different methods. In some cases the webmaster simply made white text on a white background. Other times it was done using CSS (advanced back then) or a few other ways. Some webmasters used a light grey text on a light-er grey background. This method is basically the SEO equivalent to saying “hey Googlebot look at all my keywords and yes they are really part of the body of this text.”
3. This was an extremely common tactic and very annoying and frustrating anytime you landed on one of these pages. Some webmasters would paste 10’s or even 100’s of thousands of words on a single page. You could scroll and scroll for minutes and not reach the bottom of the page.
Guest book spamming
Raise your hand if you had a guestbook. I sure did. Guestbooks were pretty much one of the precipitators of web 2.0 and allowed users to “comment” on “weblogs.” Dropping your URL into a guest book comment is much like blog comment spamming, only easier. In addition to placing links for the purpose of backlinks value. many of these comments were crafted in an effort to drive traffic to a website.
During my research of this I found 1 guest book spammer that was so prevalent that I found 2 of his comments from 1998/99 within about 10 minutes.
Now guest book spamming was a major webspam tactic well into the 2000’s however started to lose some momentum once web 2.0 frameworks started popping up such as WordPress, Joomla, Pligg, etc.
4. Meta Tag Stuffing
What blackhat SEO history lesson would be complete without mentioning meta tags. There was a time when Google placed an emphasis on the meta-keyword tags. The rule of thumb for blackhat SEO in the late 90s was “stuff as many keywords into as many different places as possible.”
This snippet of HTML source was taken from a website archived in 2001. As you can see the webmaster stuffed keywords into the meta description and keywords tag (amongst other places within the body.)
While we are on the topic of meta tag stuffing I may as well bring up a very similar, and lesser known blackhat SEO topic “HTML comment keyword stuffing.” Like most languages, you can leave comments inline within HTML documents. Webmasters would use this opportunity to stuff as many keywords within these comments in hopes search engine bots would pick them up. As with everything, some webmasters were more blatant about this than others:
5. Stuffing keywords in HTML comments is not a very large part of blackhat SEO history, but it should be mentioned for the simple fact that I’ve personally seen it so many times within the past 20 years.
In addition to meta tag stuffing, tactics such as img alt tag stuffing, header stuffing, body content stuffing were very popular. I left those out because it was kind of redundant to illustrate.
Webrings
Anyone who looks at the name “webring” can pretty much figure out what they were. Essentially, all sites linked to each other in a circular structure. There were no exact rules for webrings to follow. Some webrings required you to embed a specific HTML code on your site which would accomplish the following goals:
send a 1 way link back to the owner
link “forward and back” to other sites in the web ring
promote and brand the web ring itself
Webrings were really popular at the end of the 90s. At one point Yahoo acquired Webring.com but that never managed to take off. Like many of these fads, webrings are pretty much non-existent in today’s internet culture. Some sites would enter multiple webrings hoping for multiples of traffic and backlinks.
6. Most webmasters saw a webring as a way to generate traffic and links for their website. While this might hold some truth, the owner of the webring really got the full benefit with so many 1 way links pointing back to their domain.
Some webmasters would enter into very simple and informal agreements to be part of a mini-webring. Others would join larger sites such as Webringo.com (still alive, it seems).
Other webmasters went really crazy with the whole webring idea and started to create all of these guides and ebooks on “owning” a successful webring. Quite insane of you ask me.
7. Webrings were pretty much a hot mess. There are many web trends I am happy are no longer here, web rings are at the top of that list.
Link Exchanges
Sadly, this is one trend that is somehow alive and well. Maybe not “well” but alive. A link exchange can mean a number of different things.
Essentially a link exchange is a service you sign up for where you agree to embed HTML on your website in exchange for links from other websites.
Now, the real selling point of these links is that you get relevant links from relevant websites. So if you own a goat farm website you will only get links from other goat farms, and you will only link out to other goat farms.
LinkExchange.com was one of the most popular services out there, but there were 1000’s if not 10’s of thousands of competitors as well. Microsoft bought them out in 1998 for $250mm in hopes to “targeted information about users on the LinkExchange network, as well as gain another channel to promote its services.”
8. Link exchanges exist today and are still being used by many websites, mainly small businesses that get suckered in via email marketing or web advertising. Most of today’s more popular link exchanges do not promote themselves as much as they used to out of fear of being outed or identified by Google.
9. Today, you can usually spot a link exchange on many pages titled “links” or “our partners.” Doing a quick Google query with some advanced operators will fish out hundreds of link exchange participants:
inurl:links.html "our partners" or "link exchange"
And just remember, if you can spot a pattern that easy, Google can find it 100x easier.
Doorway Pages
Let’s just use Google’s definition for this one: “Doorway pages are typically large sets of poor-quality pages where each page is optimized for a specific keyword or phrase. In many cases, doorway pages are written to rank for a particular phrase and then funnel users to a single destination.”
10. If you’ve been on the web for some time, you’ve seen doorway pages. Again this optimization strategy is alive and well today, but not nearly as prevalent as it was decades ago. I found a great example of an eCommerce site that uses 100’s of doorway pages for each manufacturer and category. 10’s of thousands of doorway pages on this site.
Once the visitor has selected the category or manufacturer, they are taken to a landing page where they can purchase or are led to an affiliate.
11. One industry that used a ton of doorway pages is the acai berry industry aka “berriez brah!” I’m not even gonna go there right now, but the diet industry generated hundreds of millions of dollars during this era and doorway pages helped drive this commerce:
12. Obviously the reason why doorway pages were so popular is that they worked so well for blackhat SEO. The problem is that they really stopped working a long time ago and many SEO’s are still stuck in the past. I understand why so many people link spam, it has been shown to show short term results but Google pretty much whacks pages with lots of doorway pages right away.
13. When you crack open the source code of a website that uses doorway pages and “think like Googlebot” does for a second, its obvious how these sites get whacked so easily. If you’d like a good read on doorway pages check out this post from Matt Cutts from 2005 on doorway pages.
Directories / Alternative Search Engines
Everyone and their mother had a search engine. Remember this was “the bubble” search engines were quite plentiful. In those days search engines and directories were essentially the same thing. The directories were basically searchable so why not call them a search engine. It wasn’t until years later when Google hit the scene that “smart search engines” became a thing. Search engine submission was a very popular term during this time, being that submitting your site pretty much guaranteed inclusion within the rankings. The more the better.
14. Many of these search engines / directories actually required you to link back to them. Could you imagine if Google required all websites to link to them in order to be included in the rankings?
SEO Services
I just wanted to start off by saying that there were a number of very legitimate and ethical SEO companies that date back to the mid 90’s (that I could find.) With that said, shady SEO’s and straight up “bad deals’ have been around just as long. One of the most common scams was the “search engine submission” service. These services would basically submit your site to as many search engines as they had in their database. Some of these services were done by hand manually, others were
15. simply bots or web apps that submitted your site automatically.
These services were literally a dime a dozen, and many of them sadly still exist today. The next tier of SEO services during this day would essentially do the same thing, but add in some extras such as on-page SEO. Some of them would go as far as creating and uploading of a site map for you. Not a whole lot of inbound marketing or content marketing going on back then.
16. Blast Engine is one that I remember myself, and maybe even signed up for at one point. They really had it down to a science and probably brought in a few million in sales easily.
I was elated when I found an old ad for SEO services from year 2000 during my research. Here you can see a well rounded representation SEO service offerings from low to high.
17. SEO consultants thrived during this era due to the simplicity of those search engines, however the market was not what it is today. Very few companies existed on the web pre 2005 and eCommerce was a very scary thing for many people during that time.
18. The image above is a screenshot from 1996, as far back as archive.org goes and is the company that Danny Sullivan started. The company website still appears to be up and running and has kept much of the same design, tables and all. I do want to mention that Danny is a real stand up guy, the pioneer of our industry and I don’t associate him, his blogs or his company with black hat SEO.
Cloaking
This is a hairy SEO topic that is difficult to illustrate and was hard to find examples of. Cloaking is basically when a site shows one version of a page to a user, and another version to search engines. For the most part cloaking is done via the sites htaccess or robots.txt.
Example of cloaking:
19. Website Version A – intended for search engines, contains pure text and HTML, has lots of keywords, images and meta tags
Website version B – intended for users, contains lots of images and quite often years ago Flash as well
Cloaking was very popular 10 or more years ago when Flash was very popular however very non-optimal for SEO.
Redirection, of the sneakiest degree
In the history of blackhat SEO, sneaky redirects have been one of the most deceptive and misleading tactics I’ve seen so far.
One example I’ve personally seen over the years is a website that has been hacked and all links are cloaked or redirected to an affiliate site. Some redirects are so sneaky that they locate the IP address of the webmaster (usually the top 3 IP’s logged into the server) and exclude them from the redirect, so that they see the “real” version of the site.
Many times a webmaster won’t even find out that this has happened to their site until someone else informs them of this.
Uncategorizable Blackhat SEO
Some of the “SEO” that I’ve seen throughout the past 20 years is just so insane it cannot be categorized. I am so happy that I found this most perfect example:
20. I mean, what the hell is this anyway?
Keyword stuffing? Check.
Link scheme? Check.
Poor user experience? Check.
Doorway pages? Check.
Scraped content? Check.
Some websites went so crazy with blackhat SEO they just used the “lets try everything” approach. Sadly some of these sites
21. Other websites would straight up incentivize in exchange for a link. You’d see quite a bit of this:
The warez industry was particular ruthless. I pulled that image from t50.com in 1999. They probably were the ones that invented most of this being that they probably drove 75% of all affiliate sales from 95-2000. Anytime you’d visit any sort of warez site you would get murdered with pop-ups and JavaScript prompts. Some of them were not bashful about violating affiliate terms of service and asked for you to click on links.
22. What did I miss?
I know I missed a lot. I know I didn’t cover the whole “gibberish content” category or scraped content that much.
Is there any area that I completely neglected or forgout about?
I wanted to say a big thanks to archive.org for archiving all of these wonderful websites. Please donate to them if you can!
Check out the original post on our website: an illustrated history to blackhat SEO.