We take a data-driven look at what factors affect brand awareness-focused content marketing efforts, citing data from Moz, Backlinko, Searchmetrics, STAT, and Buzzsumo.
33. 33@KaneJamison #SearchFest
KEYWORD USAGE
Verdict: Would you believe me if I said
keywords are still important?
Don’t get so caught up with link strategies and launch
campaigns that you forget to block and tackle.
46. 46@KaneJamison #SearchFest
IMAGES & VIDEO
Verdict: Not a make-or-break factor.
Use images & video to improve overall user experience
and content quality, not for rankings.
54. 54@KaneJamison #SearchFest
LISTS, TABLES, OUTBOUND LINKS
Verdict: <ol> & <table> usage trends almost
as strongly as keyword usage on the page.
I’m not going to say these are ranking factors, but I think they’re
all indicative of well-formatted content. Use them!
58. 58@KaneJamison #SearchFest
Buzzsumo & Moz:
...except for posts with over 10,000 total shares:
Reverse is not true. Highly-linked posts show no correlation with social shares.
My gut says this is due to result types 1 and 2 since the rest of the SERP isn’t flat. Featured snippets, brand results, etc.
I don’t think this is inherently connected to these posts getting more promotion time. Smart people cite sources, and these publications are the go to resources.
I don’t think this is inherently connected to these posts getting more promotion time. Smart people cite sources, and these publications are the go to resources.
I don’t think this is inherently connected to these posts getting more promotion time. Smart people cite sources, and these publications are the go to resources.
I don’t think this is inherently connected to these posts getting more promotion time. Smart people cite sources, and these publications are the go to resources.