I gave this talk at Content Marketing World 2014. It talks about a content strategy practice - content auditing - and how it can benefit content marketing efforts. It includes links to some useful tools and resources.
Nimble, a Razorfish report on publishing in the digital ageRazorfish
Nimble, a new report by Razorfish, addresses the challenges facing the publishing industry including if and how to monetize content.
Based on interviews with media such as The New York Times and The Wall Street Journal, the report offers advice for how publishers can successfully make the transition to the digital economy, add circulation, find new readership, increase ROI, and deepen audience engagement.
A presentation I gave at MIMA Summit 2009. I also posted a list of Content Strategy resources on my blog. Some articles and sites that provide detailed information and tips on several of the content best practices that I mentioned in the presentation. http://bit.ly/15wtNI
10 Things I Learned in 10 Years as a Content StrategistRachel Lovinger
In the decade since I officially became a Content Strategist, I’ve learned many important principles of working with content. Some of them have influenced the kind of work I do, and some of them have helped me better understand how the field is developing and what directions it needs to grow in for this practice to become more effective with digital content.
In this presentation I’ll summarise my top ten learnings and describe how these principles have been critical to the work I’ve done these past 10 years. I’ll also discuss how people can dig deeper into the principles that they find most useful and relevant to their work.
Nimble, a Razorfish report on publishing in the digital ageRazorfish
Nimble, a new report by Razorfish, addresses the challenges facing the publishing industry including if and how to monetize content.
Based on interviews with media such as The New York Times and The Wall Street Journal, the report offers advice for how publishers can successfully make the transition to the digital economy, add circulation, find new readership, increase ROI, and deepen audience engagement.
A presentation I gave at MIMA Summit 2009. I also posted a list of Content Strategy resources on my blog. Some articles and sites that provide detailed information and tips on several of the content best practices that I mentioned in the presentation. http://bit.ly/15wtNI
10 Things I Learned in 10 Years as a Content StrategistRachel Lovinger
In the decade since I officially became a Content Strategist, I’ve learned many important principles of working with content. Some of them have influenced the kind of work I do, and some of them have helped me better understand how the field is developing and what directions it needs to grow in for this practice to become more effective with digital content.
In this presentation I’ll summarise my top ten learnings and describe how these principles have been critical to the work I’ve done these past 10 years. I’ll also discuss how people can dig deeper into the principles that they find most useful and relevant to their work.
Introduction to seo keyword and content strategyROI Logic
An introduction to the art and science behind the process of moving beyond keyword research into keyword mapping, strategic topic planning, and general content strategy. These slides will serve as a visual guide into what's involved and how the process works.
This is a preview version of the Content Modelling Workshop that I've co-written with Cleve Gibbon. So far we've given this workshop in Cape Town and Minneapolis. Coming soon to Helsinki, and hopefully elsewhere. This deck introduces the ideas and methodologies of content modelling. It's a subset of the slides for the workshop. The full workshop also includes more information on structured content, benefits of content modelling, many group exercises and discussions, and tips on how to putting these practices to work in real projects.
It Takes 2 to Make a Thing Go Right: A Content Strategist and Designer Talk M...Duo Consulting
When it comes to building mobile products it takes a tight collaboration between content and design. Mobile users are task driven, want localized information, and have multiple elements around them competing for their attention. Design can't meet the users needs by merely creating a lovely interface, and content strategy can't tailor content independent of the device constraints.
Together, Content Strategists and Designers can optimize the user experience for mobile to ensure the products are useful and usable. Through case studies, we will share our method for co-owning the product creation and putting siloed design to bed.
I presented these slides at Sisältöstrategiaseminaari 2012 (Content Strategy Seminar 2012) in Helsinki. The event was a co-production of Vapa Media and the University of Helsinki.
The presentation addresses why Content Strategy is a practice of such particular interest right now. It looks at how we got to where we are today, why content strategy matters, and a few future trends to watch.
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...Daniel Eizans
This presentation attempts to begin to define how content strategists can evaluate and plan for content through a more specific contextual lens through examining how the brain processes, accesses and stores information and what factors content strategists can begin to consider when planning for supporting content and creating deeper, more meaningful content plans across multiple devices (iPad, Smart Phone, Laptop, Desktop, Etc.).
Storming the Castle 2015 [LavaCon Breakout Session]Noz Urbina
Updated for 2015....
It seems sometimes like management engagement with your content strategy is like a great mystical prize sealed up in the highest tower of a maze-like castle; and there’s a huge moat; and the whole thing is on top of a mountain…
To actually reach it is a challenge that will in itself take a strategy, special tools (and weapons?), and a great mountain-climbing, maze-solving team.
Noz Urbina shares some of his experience on how we can get closer to our content strategy objectives by not falling at the first barrier: getting the necessary support to develop and implement it. Based on a career selling content strategies into a diverse range of organisations – from a few hundred staff to tens-of-thousands – some of his tips will involve judicious use of common sense, and others will be potentially surprising. Learn how you can storm that castle, and claim your prize.
Why content marketing needs content strategyLauren Pope
My slides from the Content Marketing Show, 8th November 2013.
In my talk, I explain the difference between content strategy and content marketing, and look at the elements of content strategy and how they can help improve your content.
I was invited to speak at 5th annual New Media & Technology Conference in Frederick, MD on February 21, 2013. These are my slides and notes from a general session on content curation.
Multidimensional Content Strategy: A Plan for Dodging the Oncoming TrainNoz Urbina
The conceptual model of 4D content is one that takes into account not just
the length and width of a content asset, but looks at 'depth' ( related
content, social layers, 'drill down') and 'time' (dynamic,
contextually-relevant and personalised content). It is a model to support
adaptive content personalisation on any device or channel.
Our audiences are ever more adept at ignoring us on an ever growing number
of channels. We are still reeling from the surge of mobile devices in all
their many forms, but we can see wearable technologies and augmented
reality bearing down on us like a freight train.
To respond we must rethink how we work with content at a fundamental level.
The world is four-dimensional place (length, width, depth and time), but
we were raised and trained to think of content as flat, 2D deliverables.
How can actually create and deliver content for everyone and no one at
once? How can we create words and images like Lego that can be dynamically
built into relevant and valuable content for the right person and the
right context?
How can we do all this coherently, without the train hitting us and
smashing our messages into a fragmented mess?
By changing our mindsets, and adopting a content strategy that can support
today’s content initiatives. Check out this session and take the first step
in the right direction.
This is a talk I gave at Paraflows, a digital arts conference in Vienna. It's about why I do what I do, and how the cultural history of Generation X plays into it.
I suggest reading the speaker notes while viewing, or it probably won't make a whole lot of sense. Unfortunately, the speaker notes (after the first slide) are offset by about 8 slides.
In 2012, Jason Scott, Rachel Lovinger & a small crew filmed a documentary about the 20th year of DEFCON. Over the course of the next year Jason edited it together, and we premiered it at DEFCON 21. We also did this talk about the making of. You can watch a video of the talk here: https://www.youtube.com/watch?v=d4VsmniMfpQ
Introduction to seo keyword and content strategyROI Logic
An introduction to the art and science behind the process of moving beyond keyword research into keyword mapping, strategic topic planning, and general content strategy. These slides will serve as a visual guide into what's involved and how the process works.
This is a preview version of the Content Modelling Workshop that I've co-written with Cleve Gibbon. So far we've given this workshop in Cape Town and Minneapolis. Coming soon to Helsinki, and hopefully elsewhere. This deck introduces the ideas and methodologies of content modelling. It's a subset of the slides for the workshop. The full workshop also includes more information on structured content, benefits of content modelling, many group exercises and discussions, and tips on how to putting these practices to work in real projects.
It Takes 2 to Make a Thing Go Right: A Content Strategist and Designer Talk M...Duo Consulting
When it comes to building mobile products it takes a tight collaboration between content and design. Mobile users are task driven, want localized information, and have multiple elements around them competing for their attention. Design can't meet the users needs by merely creating a lovely interface, and content strategy can't tailor content independent of the device constraints.
Together, Content Strategists and Designers can optimize the user experience for mobile to ensure the products are useful and usable. Through case studies, we will share our method for co-owning the product creation and putting siloed design to bed.
I presented these slides at Sisältöstrategiaseminaari 2012 (Content Strategy Seminar 2012) in Helsinki. The event was a co-production of Vapa Media and the University of Helsinki.
The presentation addresses why Content Strategy is a practice of such particular interest right now. It looks at how we got to where we are today, why content strategy matters, and a few future trends to watch.
Context As A Content Strategy: Creating More Meaningful Web Experiences Throu...Daniel Eizans
This presentation attempts to begin to define how content strategists can evaluate and plan for content through a more specific contextual lens through examining how the brain processes, accesses and stores information and what factors content strategists can begin to consider when planning for supporting content and creating deeper, more meaningful content plans across multiple devices (iPad, Smart Phone, Laptop, Desktop, Etc.).
Storming the Castle 2015 [LavaCon Breakout Session]Noz Urbina
Updated for 2015....
It seems sometimes like management engagement with your content strategy is like a great mystical prize sealed up in the highest tower of a maze-like castle; and there’s a huge moat; and the whole thing is on top of a mountain…
To actually reach it is a challenge that will in itself take a strategy, special tools (and weapons?), and a great mountain-climbing, maze-solving team.
Noz Urbina shares some of his experience on how we can get closer to our content strategy objectives by not falling at the first barrier: getting the necessary support to develop and implement it. Based on a career selling content strategies into a diverse range of organisations – from a few hundred staff to tens-of-thousands – some of his tips will involve judicious use of common sense, and others will be potentially surprising. Learn how you can storm that castle, and claim your prize.
Why content marketing needs content strategyLauren Pope
My slides from the Content Marketing Show, 8th November 2013.
In my talk, I explain the difference between content strategy and content marketing, and look at the elements of content strategy and how they can help improve your content.
I was invited to speak at 5th annual New Media & Technology Conference in Frederick, MD on February 21, 2013. These are my slides and notes from a general session on content curation.
Multidimensional Content Strategy: A Plan for Dodging the Oncoming TrainNoz Urbina
The conceptual model of 4D content is one that takes into account not just
the length and width of a content asset, but looks at 'depth' ( related
content, social layers, 'drill down') and 'time' (dynamic,
contextually-relevant and personalised content). It is a model to support
adaptive content personalisation on any device or channel.
Our audiences are ever more adept at ignoring us on an ever growing number
of channels. We are still reeling from the surge of mobile devices in all
their many forms, but we can see wearable technologies and augmented
reality bearing down on us like a freight train.
To respond we must rethink how we work with content at a fundamental level.
The world is four-dimensional place (length, width, depth and time), but
we were raised and trained to think of content as flat, 2D deliverables.
How can actually create and deliver content for everyone and no one at
once? How can we create words and images like Lego that can be dynamically
built into relevant and valuable content for the right person and the
right context?
How can we do all this coherently, without the train hitting us and
smashing our messages into a fragmented mess?
By changing our mindsets, and adopting a content strategy that can support
today’s content initiatives. Check out this session and take the first step
in the right direction.
This is a talk I gave at Paraflows, a digital arts conference in Vienna. It's about why I do what I do, and how the cultural history of Generation X plays into it.
I suggest reading the speaker notes while viewing, or it probably won't make a whole lot of sense. Unfortunately, the speaker notes (after the first slide) are offset by about 8 slides.
In 2012, Jason Scott, Rachel Lovinger & a small crew filmed a documentary about the 20th year of DEFCON. Over the course of the next year Jason edited it together, and we premiered it at DEFCON 21. We also did this talk about the making of. You can watch a video of the talk here: https://www.youtube.com/watch?v=d4VsmniMfpQ
Everyone's talking about responsive design, and how you need structured content in order to make it happen. But what does "structured content" really mean, and how do you make it happen?
A presentation given on 25 October 2012, at Content Strategy Forum 2012 in Cape Town, South Africa.
Better Cross-Channel Experiences With Metadata - Information Architecture Sum...aungstad
Metadata provides a foundation for the cross-channel experiences we consume in the dawn of the 21st century by enabling consistency, context and interoperability.
While Metadata is key to many of the User Experience methods we use – from triggering Content Strategy workflows to enabling faceted search through groups, sorts and filters, it remains a mystery to many of us. This session is a crash course on Metadata in the 21st century for UX Designers.
We'll look at recent developments in the field, and build an understanding of how Metadata enables the exchange of information between parties, channels, systems and platforms through semantic, syntax and lexical specifications.
Attendees will understand how Metadata fits into UX methods and tools they already know – using an ontology to support a mental model for example. This session is a must for all UX Designers looking to build meaningful cross-channel experiences in an increasingly interlinked world.
Learn how to use content types as the building blocks of your organisation's content strategy. Presented at the Content Strategy Singapore Meetup on 5 October 2016.
Content Modelling Workshop (J Gollner TC World 2013)Joe Gollner
A short workshop on Content Modelling delivered at TC World / Tekom 2013 in Wiesbaden, Germany. This workshop digs into some of the fundamental concepts and techniques that need to be weighed when framing an effective approach Content Modelling. Essentially introduces the influences, including a sojourn at MIT where I encountered the Object Process Methodology, that led to a "Content Modelling Technique".
Almost every client we meet in our SharePoint world requests implementations of "taxonomy" and "metadata" - often times, they are asking because they've been told they should - but aren't even clear what the request means or what it is they are asking for. This presentation will attempt to clarify what Taxonomy/Metadata is and outline the different ways it is employed both within the site and across sites.
A short presentation on content modelling describing how it is an essential future friendly strategy. The presentation is pinned around Karen McGrane's Chunks-NOT-Blobs approach!
On the uses and implementation of taxonomy on the Web, with a particular focus on the taxonomy as part of an enterprise information environment. Presented by Marjorie M.K. Hlava during Content Week 2005 in Miami, Florida.
The Content Architecture In Action presentation given at Intelligent Content 2014 in the San Jose, CA. It covers the why, what and how to apply content architecture to enable digital and content agility within your organisation.
Presentation given to the i3 meeting of the Filene Research Institute, Montreal, QC 17 April 2014
http://filene.org/community/i3
www.startupacademie.com
www.coachdavender.com
Customer Context: Power Relevant Experiences Create Brand AdvocatesSDL
Consumers expect relevant experiences and meaningful interactions across all channels and devices. They don’t trust your ads and they are more likely to engage and interact with your brand on other channels. So where are those interactions taking place? And how can you spark engagement to keep them coming back? The key is understanding the customer context.
Marketing in the Digital Frontier: Making Your Brand StandoutSnapwire
Building your brand presence online is one of the most important priorities for a marketing team. When going digital there are two major considerations—how to do it and how to make it stand out. The presentation will cover digital branding and digital marketing by using high-quality visual content, which will make your brand standout.
Marketing in the Digital Frontier: Making Your Brand StandoutSnapwire
Building your brand presence online is one of the most important priorities for a marketing team. When going digital there are two major considerations—how to do it and how to make it stand out. The presentation will cover digital branding and digital marketing by using high-quality visual content, which will make your brand standout.
Full Webinar: A Roadmap for Successfully Creating and Amplifying Great ContentSkyword Inc.
Today’s best brands understand that digital is more than a collection of channels. Instead they embrace digital as a means to tell powerful stories that engage audiences, to build preference for their brand, to convert new customers, and to increase loyalty. But publishing and amplifying your brand story across digital requires a modern content strategy.
Attend and get a roadmap to successfully creating and amplifying your content!
During this webinar, MaryAnne Flynn, VP of Content Services at Skyword and Rich Ullman, VP of Marketing at Outbrain will provide a roadmap for successful digital storytelling. They will also review the major components of a winning content strategy, including tips for targeting, reaching, and engaging digital audiences.
The webinar covers:
Insights into how businesses are growing by creating great content and amplifying its reach.
The major components required for building a modern content strategy.
A personalized roadmap for success, including tools and practical tips for creating great content and growing an engaged audience.
5 steps to optimizing your content for ROILindy Roux
Lindy Roux, VP of Content Marketing and Strategy for Rauxa explains how to measure and optimize the ROI your content is delivering, based on a simple normalized scoring system.
WEBINAR: ClearEdge Marketing VP of Marketing & Digital Services, Michelle Krier, to Host Webinar with the TechServe Alliance on “Content is the Car, Social Media is the Gas.”
Michelle discusses the strategy behind content creation as well as the importance of selecting the right social media channels, when and how to best position your content so you receive maximum exposure, and finding influencers to help promote your content.
Why B2B Marketers Need To Personalize Content Experiences At ScaleUberflip
From Nike to Nestle, sellers of everything from shoes to consumer-packaged goods have discovered the value of personalization. As buyers engage with increasingly personalized experiences, B2B marketers need to align their marketing journeys with these evolving expectations to remain competitive.
Uberflip CMO Randy Frisch outlines how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM.
It's Not Me. It's You: Breaking Up with Old Digital Marketing PracticesConductor
Jennifer Anderson, Executive Director, Digital & Social Media
Sealed Air at C3 2018
How a traditional industrial manufacturing company is evolving its approach to digital content marketing -- transforming processes and platforms to drive visibility, engagement and customer conversion.
Inside eCommerce - Micksgarage Masterclass - April 15th 2014.John Walsh
April 15th 2014 - Dublin
www.insideecommerce.ie
@insideecommerce
Inside eCommerce has partnered with online retailers, MicksGarage.com, to share their experiences in Building for Scale Internationally.
This one day event will provide invaluable insights into the strategy, innovation and technical implementation behind creating a successful eCommerce offering. Six speakers from the company’s top management team including the two founders will give masterclass sessions focusing on key areas of the business. Attendees will learn over the course of the day how all these functions fit together to form a well oiled machine.
MicksGarage, car parts experts and now one of Irelands leading “eTailers”, was started 10 years ago in the bedroom of company founder, Mick Crean. Mick and his brother, Ciaran, now ship over 1000 products daily to more than 70 countries worldwide and employ 48 people in their Dublin headquarters.
Why B2B Marketers Need To Personalize Content Experiences At Scale G3 Communications
View the full webcast on demand here: https://dg-r.co/2IppBgr
From Nike to Nestle, sellers of everything from shoes to consumer-packaged goods have discovered the value of personalization. As buyers engage with increasingly personalized experiences, B2B marketers need to align their marketing journeys with these evolving expectations to remain competitive.
Delivering a framework and relying on real-life examples, Uberflip CMO Randy Frisch will outline how B2B marketers are increasingly taking ownership of the end-to-end content experience, expanding beyond initial acquisition to sales enablement and ABM. This webinar will arm your marketing team with the foundations to deliver greater personalization and memorable content experiences to your customers — at scale!
You will learn:
• Why personalization is more important to B2B marketers than ever before;
• How content fuels personalization — and approaches to develop, optimize and organize your content; and
• How to deliver truly relevant content to customers and prospects, across channels and throughout the buyer journey.
The Strategic Ensemble Behind Effective ContentClearVoice
Content isn't a one-person show. It's a collaborative effort.
You need an entire crew of people working toward one shared goal: craft clear, compelling content that achieves desired results.
Content takes a village. ClearVoice has a large network of vetted, seasoned freelancers who work together to create high-quality content. Connect with ClearVoice today to learn more.
Early in 2012, to commemorate the 20th year of the conference, Jason Scott was asked if he would be interested in filming a documentary about DEFCON, whose policies and attendees have traditionally rejected media scrutiny and access. He was interested. Working with his producer, Rachel Lovinger, and a crew of six, Jason filmed for most of 2012, including five 20-hour days in Las Vegas last year, and then spent another 9 months editing 278 hours of footage into what has become DEFCON: The Documentary. The finished film premiered at DEFCON XXI.
Jason and Rachel also gave this talk, which provided a look behind the scenes: discussing the planning and production process for this immense project, the ups and downs, and the learned lessons. [During the talk we showed clips and outtakes - those are not in this presentation].
Slides from my Metadata Workshop at Content Strategy Applied 2012. The session included several hands on exercises, which is where a lot of the interesting conversation took place.
A short version of a talk I've given before. This one was for the Semantic Tech & Business Conference in London in September 2011. It focuses on what makes content nimble, and how to combine standards, tools & processes to accomplish it.
This is a talk I gave at Confab 2011 about some metadata standards that will help make your content nimble. This is a follow up to the Nimble report (http://nimble.razorfish.com).
A presentation I gave at the Content Strategy Forum 2010, in Paris.
For those who couldn't make it to Paris, I gave this presentation again in Chicago in June, at Web Content 2010.
This is the (slightly) updated Chicago version.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.