Quit Losing Money on Your Blog
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This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas). Session description: 5 things you can change TODAY. Maximize your revenue without creating any new content or even generating more traffic. Get smart about making more money with what you already have.
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Quit Losing Money on Your Blog
- 1. Affiliate Summit West 2017 Quit Losing Money On Your Blog Tricia Meyer, MeyerTech, LLC, @SunshineTricia
- 2. Agenda • About Tricia • 5 Best Tips (17 minutes) • Q&A (12 minutes)
- 3. Get Higher Commission Rates • How do you know if they will go higher? • How do you get the commission?
- 4. Get Higher Commission Rates • How do you know if they will go higher? • CashBackHolic and CashBackMonitor • Skimlinks and Viglink • Network Stats
- 5. Get Higher Commission Rates
- 6. Get Higher Commission Rates • How do you get the commission? (www.tricia.me/negotiate) • Stats on your site as a whole • Stats on the applicable posts • Niche details • Conversion rates • Other benefits you will throw in
- 7. Add New (Obvious) Merchants • Merchants you are talking about anyway • Check the FMTC Toolkit • Google the merchant name and “affiliate program” • Look to the site footer for links • Competitors with similar products • Include pros and cons of shopping at each
- 8. Add New (Obvious) Merchants • Conferences you attend (like this one!) • “Tools” that you use • Aweber/Mailchimp • PicMonkey • OptinMonster • WPEngine
- 9. Higher Performing Merchants • Best to consider when: • Talking about a general type of merchandise (wine clubs) • Talking about a product sold in multiple places (books, toys, beauty, tools) • Niche merchants can be used
- 10. Higher Performing Merchants • Take into consideration: • Earnings Per Click (EPC) • Conversion Percentages • Average Order Value • Average Commission • Merchant bonuses/tiers (if applicable)
- 12. Fix Dead Links • Merchants that are no longer active • Products that are no longer being sold • Check network reports regularly • If you are using Pretty Links, compare your top click merchants to your top commission merchants
- 13. Fix Dead Links
- 14. Deep Linking Strategies • When to link to the merchant page • Product pages (pros and cons) • Category pages • Search results pages • Secondary market (eBay, Amazon) • Custom sites (CafePress, Zazzle, Etsy)
- 17. 5 Big Takeaways • Negotiate for Higher Commissions • Add Obvious Merchants • Switch to Higher Performing Merchants • Fix Dead Links • Deep Linking Strategies Tricia Meyer Twitter: @SunshineTricia www.tricia.me
- 18. 12 Minutes of Q&A Time! Tricia Meyer Twitter: @SunshineTricia www.tricia.me
Editor's Notes
- 1) What are the loyalty sites getting, 2) what are the subnetworks getting, 3) what are their actual average commissions in the network compared to their average sale? (these might be lowered because of working with coupon sites, cash back sites, or other different affiliate types) But if it’s higher, you know there is definitely a possibility.
- In this case, you can see that the commission rate being slightly elevated from the “base” commission of 8% matches up with some of the cash back sites getting at least 10%.
- This is almost a presentation in itself? For purposes of this discussion, these are some of the specific things you can use.
- Did you know that merchants may be getting sales but you are not getting paid? On some networks, your links will continue to direct to the merchant even though the merchant is no longer active. Alternately, your customers are going to dead pages (network pages or sold out product pages).
- Link to the merchant page when you are talking about that merchant in general. When you are talking about deals on the merchant website. When they have a small number of products anyway. Product pages: Pros/Cons Search results pages Category pages If the products aren’t being made anymore, point them to the secondary market or a site where they might be able to have them made.
- Post from 2013 that ShareASale told me had dead links! I was linking both to CafePress in general and that specific product. The product isn’t sold anymore.
- This stuff IS still being sold. So I link to the search results page on the CafePress site. Even though this post is only getting 1 click a day, that’s 365 clicks a year. With a 3% conversion rate, that’s 10 sales a year I was missing off of just one post from 4 years ago on a site that I never update or promote anymore. At $1 commission per sale (which would be LOW) it pays for the domain!