The importance of diversified selling for today's ecommerce seller. We talk to SEO and branding experts who share their tips for long-term success with a multi-channel marketing strategy.

2. Today’s Presenters
Michael Manzione
President & CEO
Rakuten Super Logistics
Bret Rosendahl
Co-Founder & President
Radd Interactive
Andrew Maffettone
Director of
Marketing & Operations
Seller’s Choice

3. Today’s Agenda
1. The importance of a diversified sales strategy
2. SEO strategy that attracts shoppers
3. Branding that creates loyal customers
4. Q&A

4. Consumers are inundated with shopping options

5. Yet, the average online sales portfolio
looks a lot like this-

6. Problem?
of $1M+ sellers fear being banned
from selling on the marketplace
of $1M+ sellers are concerned about
Amazon starting to sell their products
66%
64%
https://www.webretailer.com/lean-commerce/amazon-sellers-survey-2016/

7. Solution - A Diversified Sales Strategy

8. Sustainable WINNING

9. Attracting New Shoppers with SEO

10. Why does my website need SEO?

11. What are the Benefits of SEO?
● Long term ROI
● Long term credibility & positioning
● Increase brand awareness
● Bring visitors with high purchase intent
● Drive online and offline consumer leads (calls)
● More online, direct and referral leads
● Cheaper than PPC

12. Digital Marketing Trifecta

13. Become an expert in your industry
Assess market trends, competition,
search habits, share of voice
surrounding your company and industry
Become an expert in your site
Analyze the site from a layout, architectural,
technical, and SEO perspective
Make a list of priority items and begin
implementing changes ( code, tags, SEO
updates)
SEO Process
Phase I: Laying the Foundation

14. Monitoring and continuous improvements
1. Content
2. Page titles
3. Meta tags
4. Headings
5. Internal linking
SEO Process
Phase II: Sustainable Growth

15. Creating Loyal Customers with Branding

16. BUILD YOUR BUSINESS INTO AN ASSET.
IT’S ALL ABOUT
BRAND LOYALTY!

17. YOU’RE ONLY AS GOOD AS YOUR LAST TRADE
ACQUISITION
THE MULTIPLE YOU GET ON A BRAND
IS MUCH HIGHER
THAN THE MULTIPLE
YOU GET ON REVENUE

18. NEW PRODUCT LAUNCHES ARE
EASY!

19. 1. Keyword searched “Dyson vacuum filter”
2. Over $10k per month (ranked #7!)
Fight for Your Brand Name, NOT A KEYWORD!

20. AMAZON EBAY RAKUTEN SHOPIFY
BRAND TRUSTWORTHINESS

21. LET CONSUMERS SHOP WHERE THEY WANT!

22. IT’S A REAL ESTATE GAME, BE EVERYWHERE!
PLAY OFFENSE AND DEFENSE!

23. ● Facebook ad “Thank You” campaign. (Give option to “Like” page only)
● Personalize pop-ups (but not too much)
● Create a New Customer and a Repeat Customer automated email flow
● Give them something extra they didn’t expect (free sample, sticker, eBook, etc.)
INVEST in customer service! (For calls AND online chat)
● *Create loyalty programs with GREAT commissions/gifts (consider LTV)
DO THIS!

24. Complete SEO Analysis
1. Real data on how your competition is doing
2. Where opportunities exist to increase revenue
3. An overview of strategies and techniques to improve
4. How many searchers there are for important keywords
5. A RaddBOT crawl of your site to look for coding issues
6. How long it will take to get results, as well as the associated
costs
For a free consultation contact: bret@raddinteractive.com

25. Automated Emails to
Increase Customer Retention
bit.ly/AutoEmails-SC
30-Min. Marketing Consultation
SellersChoice.agency/Giveaway
(Password: rakutenwebinar)
@AndrewMaff

26. Complimentary Shipping Analysis
● Real-time price comparison of the most cost-effective shipping methods
● Estimated cost savings leveraging RSL’s negotiated carrier rates
● Optimal US fulfillment location(s) based on client’s customer demographics
Request an analysis:
Email marketing@rakutensl.com