2. Affiliates Types
Affiliate Recruitment :Dos and Don’ts
Best Practices -: Recruitment Tools/Resources
Managing Affiliates
Q and A

3. Offer discounts Vouchers/coupons
from all popular stores
Utilize email database effectively
to drive broad reach
Coupon/Voucher Sites
Recruitment -: Search engines
( Any Brand name + Coupons )
e.g. Myntra Coupons, Myntra
Vouchers, Myntra Voucher Codes

4. Affiliate Types | Cashback
Pass some or all of their commission
back
to the user
Require robust tracking to ensure no
sales get missed.
Payments to affiliates must be timely
Recruitment -: Search engines
( Any Brand name + cashback )
e.g. zovi cashback, Myntra
moneyback,

5. Promote products from different
websites along side each other in
table format.
Affiliate Type | Price Comparison
Recruitment – : Keyword +
Compare
e.g. Compare price for Samsung
galaxy

6.  Generate high volume
 Have high conversion rates
(PPC affiliates )
 Low conversion Rate (
Ramanant Inventory )
 Payments must be timely to
ensure continued and
consistent investment
 Robust Ts and Cs can ensure
no brand bidding wherever
not allowed
Media Buyers -:
• PPC Affiliates
• Facebook Affiliates
• Ramanant / Raw Inventory

7. Extensive reach and large
databases
|
Can target specific customers very
effectively
|
Generate high volume, with
strong
consumer offers
|
Can require an increased CPA to
use segmented data
|
Require html creative to be
provided
Affiliate Type – Email

8. Affiliate Type Content
• Deal Websites
• Blogs
• Data Feed affiliates

9. Some more Examples of Content Website
Wordpress
Blog
Data feed Affiliate

10. Do
• Recruit relevant affiliates (e.g. coupon
, deal, price comparison, category specific
blogs)/ campaign specific
• Take time to Review Affiliate site
• Initiate contact via email / phone
• Have a defined follow up schedule
Don’t
Limit your recruiting to only one type of
affiliate or keyword .
Don’t compile a list first.
Don’t sell

11. Best Practices and Resources

12. Search Engines
Fish where the fish are.

13. Google Keyword Tool
Give you idea of importance of
keyword term/phrase and help you in
finding other important Keywords.
You can do search for both keywords
and key phrases.
Advanced Options
• Countries
• Languages
• Broad match
• Exact Match
To Find fishes , use following tools

14. Search Similar Sites http://www.similarsites.com/

15. http://www.soovle.com/Use Soovle to get all related Keywords

16. • LinkedIn is one of the easiest affiliate recruitment tools in social media. Use
• LinkedIn Groups, Facebook groups etc.
• Follow Affiliate marketing Blogs, forums.
Social Media – Use LinkedIn, Twitter and Facebook

17. Affiliate Forums and Affiliate directories.
• http://www.sitepoint.com/forums/
• http://forums.digitalpoint.com
• http://www.warriorforum.com/forum/
• http://forum.abestweb.com
• http://www.ewealth.com/
• http://www.associateprograms.com/discus/
• http://www.revenuesource.com
• http://www.wickedfire.com
• http://www.earnersforum.com
• http://affiliate-marketing-forums.5staraffiliateprograms.com
Blogs
• Amnavigator
• Zacjohnson.com
• IDR, Next big what,medianama, iamwire

18. Mistakes to Avoid
1. email length ( no one like big emails be precise 150-200 words will do)
2. Lack of Personalization ( use affiliate name and url in your email )
3. Give them something exciting initially ( e.g. a startup Bonus, special
commission structure )
4. Don't miss on your USP's for e.g. for OMG India we have following
• Discover Top Campaigns In Every Vertical
• 100% transparency
• Save time with a speedy and easy to use interface
• Track conversions and get detailed reports
• Best Payouts in market for most programs
• Most robust tracking Technology
• Dedicated Account Management
• Regular updates on best offers, deals and coupons.
5. In case affiliate don't respond ,Try, Try and try again. (at least 2 times )

19. Educating Affiliates
• What their Competition is doing
• Best converting offers
• Where to Focus
• New Ideas
• What's new in Market

20. 95 – 5 Rule ( like the famous 80-20 rule of life )
95% of your sales will come from 5% of your Affiliates. ( as per OMG India
stats )
Moral of the story -: Try to focus on Big Boys also Known as Super Affiliates.

21. How to Identify Super Affiliates
Whenever you recruit a new affiliate ask him for
• Traffic stats ( Avg monthly page views, UV etc )
• Sources of Traffic
Some Characteristics
• Affiliate marketing is their Fulltime Business
• They are Professional companies
• Check Alexa for Traffic
• They rank good on search engines
• They spend money on media buying ( Facebook, PPC )
• Their websites / newsletter / applications usually have good professional
UI
• They do Brand Bidding ( wherever allowed or sometimes wherever not
allowed  )
• They are already working with Multiple networks

22. • Keep them Happy with your services.
• Give super affiliates a quick start – e.g. Apply and approve all
programs for them.
• Keep them updated with all offers, TnC (no communication gap )
• Provide transparency
• Built good business Relations
• Timely Payments
• Ask Merchants for special Bonuses or Inhouse Bonus
• Try them to start as many programs as you can ( especially
coupon, cashback and pricecomparison )
Managing Super affiliates

23. Motivate Affiliate to make things happen
• Pay them well. Money motivates
• Pay them on Time.
• Bonuses, Prizes, Contests - Motivates Affiliates
• Focus on Mutual Benefits
• Technology is Key ( be one step ahead e.g. updated
feeds, banners, deep linking tool etc.)
• Timely Communications

24. • Deal with disputes in a timely manner and be fair
• Keep them updated on new offers and new ideas
• Give suggestions ( Only if you can )
• Have a Bonus Program
• Be transparent
• Provide superior free resources as affiliate promo tools e.g..
API’s, Research reports , video training etc.
• Appreciate their work
• Imbibe best practices
• Don't ignore the smaller ones

25. For any questions feel free to get back to me
• Email : 24.sudhanshu@gmail.com
• Skype : sudhanshukapoor