This document summarizes a presentation about turning customer reviews into real revenue. It discusses the customer feedback cycle of monitoring feedback, actively soliciting reviews, managing reviews proactively, and responding to resolve issues. It outlines three pillars of value from customer reviews: establishing a trusted brand, accelerating marketing, and improving customer experience. Two success stories are shared: one from Skyscanner about efficiently responding to reviews in multiple languages, and one from a lending company about improving processes using reviews.
Trustpilot’s Tips On Making The Festive Season Pay-Off All YearTrustpilot
Holiday spend is projected to increase by 10% in 2016 (according to PwC), with even higher growth rates expected for eCommerce.
Are you prepared to have your best holiday season yet? If not, then don't worry.. check out our webinar to prepare for the holiday rush!
5 Health Checks for Managing Customer RetentionTrustpilot
No one likes churn. And no one can afford a bad churn problem. So how do you prevent it? You need a way to monitor and manage the current health of every customer so you can accurately forecast each account’s likeliness to renew.
Check out this webinar featuring Brian Merritt, VP of Customer Success at Trustpilot, and Omer Gotlieb, Chief Customer Officer at Totango. The two of them will introduce 5 variables you should track to not only prevent churn, but to also grow recurring revenue.
Google &Reviews: Everything you need to knowTrustpilot
Do you have reviews showing in all the places possible with Google? Are you looking to optimize your paid search efforts with Google Seller Ratings or get Rich Snippets stars show in organic search results? Check out this webinar highlighting ways to display reviews in Google and optimize your search.
What's New at Trustpilot? Product ReviewsTrustpilot
Trustpilot’s new Product Reviews reinforce trust in your products and supercharge your website’s conversion rate, while giving you SEO benefits and stronger CTR for your product pages in organic search.
In this 35 minute webinar, you’ll learn:
- How easy it is to add Product Reviews to your website (spoiler alert: 20 minutes or less, no API or developers needed)
- How Product Reviews can improve your SEO ranking and click-through-rates in both paid and organic search
- And much more!
How StorageMart Succeeds in Global & Local SearchTrustpilot
Succeeding in search is an on-going challenge, particularly when you are big global brand that is fueled by multi-location, local businesses. Do you wonder how brands like StorageMart achieve major success in search while maintaining their trusted reputation regardless of location, across the country? View the webinar to discover:
-The hurdles StorageMart faced
-The changes StorageMart implemented to their search strategy
-How StorageMart maintains their brand’s reputation in local and global search
Outperform your competition with Customer EngagementTrustpilot
This webinar will show you how customer engagement leads to tangible business benefits, can lead to further revenue-driving initiatives such as customer advocacy, referral marketing, and more. We also share tactical tips and strategies for initiating and optimizing a customer engagement strategy.
Reviews: The Best Kept Secret to Landing Page OptimizationTrustpilot
Check out our webinar to see real examples of how IDWholesaler diminished customer hesitation with reviews to ultimately increase conversions and ROI from digital spend. They were even able to grow revenue by 315% for one of their key product lines, just by simply adding reviews to their landing page!
Trustpilot’s Tips On Making The Festive Season Pay-Off All YearTrustpilot
Holiday spend is projected to increase by 10% in 2016 (according to PwC), with even higher growth rates expected for eCommerce.
Are you prepared to have your best holiday season yet? If not, then don't worry.. check out our webinar to prepare for the holiday rush!
5 Health Checks for Managing Customer RetentionTrustpilot
No one likes churn. And no one can afford a bad churn problem. So how do you prevent it? You need a way to monitor and manage the current health of every customer so you can accurately forecast each account’s likeliness to renew.
Check out this webinar featuring Brian Merritt, VP of Customer Success at Trustpilot, and Omer Gotlieb, Chief Customer Officer at Totango. The two of them will introduce 5 variables you should track to not only prevent churn, but to also grow recurring revenue.
Google &Reviews: Everything you need to knowTrustpilot
Do you have reviews showing in all the places possible with Google? Are you looking to optimize your paid search efforts with Google Seller Ratings or get Rich Snippets stars show in organic search results? Check out this webinar highlighting ways to display reviews in Google and optimize your search.
What's New at Trustpilot? Product ReviewsTrustpilot
Trustpilot’s new Product Reviews reinforce trust in your products and supercharge your website’s conversion rate, while giving you SEO benefits and stronger CTR for your product pages in organic search.
In this 35 minute webinar, you’ll learn:
- How easy it is to add Product Reviews to your website (spoiler alert: 20 minutes or less, no API or developers needed)
- How Product Reviews can improve your SEO ranking and click-through-rates in both paid and organic search
- And much more!
How StorageMart Succeeds in Global & Local SearchTrustpilot
Succeeding in search is an on-going challenge, particularly when you are big global brand that is fueled by multi-location, local businesses. Do you wonder how brands like StorageMart achieve major success in search while maintaining their trusted reputation regardless of location, across the country? View the webinar to discover:
-The hurdles StorageMart faced
-The changes StorageMart implemented to their search strategy
-How StorageMart maintains their brand’s reputation in local and global search
Outperform your competition with Customer EngagementTrustpilot
This webinar will show you how customer engagement leads to tangible business benefits, can lead to further revenue-driving initiatives such as customer advocacy, referral marketing, and more. We also share tactical tips and strategies for initiating and optimizing a customer engagement strategy.
Reviews: The Best Kept Secret to Landing Page OptimizationTrustpilot
Check out our webinar to see real examples of how IDWholesaler diminished customer hesitation with reviews to ultimately increase conversions and ROI from digital spend. They were even able to grow revenue by 315% for one of their key product lines, just by simply adding reviews to their landing page!
The 2017 eCommerce Marketer's Virtual Summit - Optimizing Your Key Conversion...Trustpilot
Trustpilot was featured in The 2017 eCommerce Marketer's Virtual Summit. We offered 5 outside-of-the-box elements to consider working into your conversion testing, with tactical tips, real-world examples, and benchmarked results from other companies. We also briefly covered some common pitfalls of today’s A/B testing protocol to ensure your testing provides clean, actionable results.
We all know collecting customer reviews is important. But let's take it one step further: if you could use data to understand how your customers are actually engaging with reviews, you could see big revenue impact by just leveraging your customer feedback in effective ways.
We surveyed over 1,000 consumers to understand how they feel about reading, writing and searching for reviews.
This webinar includes:
-The best way to get consumers to leave you feedback
-Where buyers search for reviews, and which channels they trust the most
-How consumers use and engage with reviews differently in different industries, including yours
-Learn our top data-driven insights about how to better utilize your reviews to boost sales.
Driving Lifelong Customer Devotion With Loyalty Campaigns ConfirmationTrustpilot
The best customers are loyal, repeat purchasers who come back to your business again and again for services and products they feel they can rely on. Generating a lifetime of value out of a customer drives down costs while increasing returns and paves the way for word-of-mouth referrals. Do you know how to create and capitalize on customer loyalty?
In this compelling webinar from Wpromote’s Michael Mothner and Trustpilot’s Jordan Garner, you’ll learn how to increase customer lifetime value (LTV) while lowering the time to second purchase. Uncover the true value of your customer by tracking loyalty KPIs rather than relying solely on ROI and 1st time conversions as the metrics for success.
Actionable tips and strategies on how to design your loyalty campaigns, including:
-Successfully Requesting On-Site Reviews
-Maintaining A Positive Brand Perception
-Moving Repeat Customers Through The Funnel
-Creating Brand Loyalty Through Engagement
How to Make Customer Satisfaction Your Key DifferentiatorTrustpilot
During this session, you will hear from Ben Chapman, Director of Client Experience at HomeBridge, and Charlie Recalde, Customer Success Manager who will discuss how HomeBridge achieved customer experience excellence.
Power your PPC with the Voice of the Customer [Webinar Slide Deck]Trustpilot
If you are an online retailer, optimizing each dollar you spend in your paid search is crucial to acquiring new customers efficiently, and driving new traffic to your site. This webinar co-hosted by Spyfu is here to give you all the details on why most companies stop their connection with customers at paid search, missing out on the opportunity to create a trustworthy relationship during that initial experience.
How to Use Trust to Exorcise Your Checkout GhostsTrustpilot
In this webinar, Trustpilot's Director of Marketing, Jordan Garner, and Hawke Media's Head of Marketing, Chris Ayan, will discuss how ensure your website and email marketing campaigns convey trust in order to increase the rate of conversion.
You will learn how to:
-review your primary points of conversion on-site – like the checkout page, sign-up form, or any place where a site asks users to subscribe – and add elements of trust to encourage consumers to convert
-add social proof, like third party verified reviews specific to the product displayed, to relieve any feelings of doubt; and
-use email marketing campaigns that utilize trust signals - whether promotion or any other kind - as a further method of establishing credibility
Checkout ghosts, beware!
In this webinar you will learn:
-how to convey trust throughout the buyer journey to gain new business
-how both consumers and businesses make purchase decisions
-how to use reviews to best convey your offering in way that customers understand
-how to increase conversion rates and leads by using reviews
Get inspired by Dashlane who increased their conversion rate by 14.5% after using Trustpilot reviews on their paid ad landing pages!
The Upside to Cross-Selling: How MVMT Watches Boosted RevenueOptimizely
Retailers of all sizes understand that cross-selling is an effective way to increase online sales. What may surprise you is that you don’t need to spend a fortune to start an effective cross-sell program. Check out these slides to learn how MVMT Watches, the # 2 store on Shopify, used testing and optimization to launch a winning cross-sell strategy that increased online revenue.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: From choosing a merchant to link strategies to reporting to commissions, we’ll answer a baker’s dozen of the most frequent affiliate questions, with time to ask your #1 question too.
Top 5 Game-Changing PPC Strategies to Implement TodayTinuiti
Topics Discussed:
Google Shopping Product Feed Optimization Tactics
Funneling Consumer Searches Through ISO Campaigns
Bid Optimization Tactics & Automatization
Leveraging RLSAs to Upsell & Re-target Shoppers
Your product Mix & How to Leverage for Increased Performance
Live Q&A
Repusurance is providing its services in online reputation management for past seven years. We deal in different branches of online reputation management. Online review management is the part of our services where we help clients to boost their business with their positive reviews. Repusurance believes that online reviews has the ability to double your growth and helps in marketing.
Using Analytics to Improve Your Affiliate MarketingAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Affiliates and Merchants will discover how to gain valuable actionable insights in analytics. We will cover best practices, most important metrics to use, and how to use this information for success.
Competition for space on Google Shopping’s Product Listing Ads is on the rise, making it increasingly difficult for retailers and brands to get their products in front of potential customers who are actively searching for purchase options.
The 2016 Google Shopping Virtual Summit is designed to arm ecommerce marketing executives with an arsenal of Google Shopping Campaign insights and strategies to help increase product discoverability and ignite profitability and growth.
Struggling to keep up with leads from various sources and channels?
In this webinar, Jessica Clarke and Anna Charity, Senior Product Marketing Managers at CallRail, will provide tips for ensuring a strong lead follow-up, regardless of the channel. They will also dive into techniques to improve lead tracking and drive more leads, efficiently.
You will learn:
- How consumer habits are shifting and what to do about them.
- Tips for improving customer experience and analytics.
- How to uncover your best lead sources.
- What you can do to increase your close rates.
Consumer behavior is shifting. Your customers want information on their terms.
They might call, text, chat, or fill out a form. With so many communication channels, it can be hard to keep up with leads.
Not only is it hard to track all these different lead sources and channels, but it can also be challenging to ensure timely follow-up.
VWO-Disruptive Advertising Webinar - 10 A/B Tests You Must Try on Your PPC La...VWO
This presentation will show you 10 tried-and-tested ideas that are certain to help you boost your PPC conversion rate from ad to form submit.
Key takeaways are:
1- Connecting the ad copy to the first 5 seconds of the landing page experience
2- Optimizing the flow of the page so that visitors naturally flow to the converting action
3- Adding trust seals that support, instead of distracting from, the primary goal
The Evolution of Affiliate: From Web Rings to InfluencersAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: The new affiliate channel is pure quality, micro-moments to social. You’ll learn about the massive growth of influencers and critical elements that led them to spark a new affiliate Renaissance.
Start With the Customer – Using a Direct Marketing Automation PlatformFyoosion
A direct marketing automation platform can deliver a tremendous amount of information while also helping your marketing group to streamline and expedite processes.
Vores SVP for Engineering, Ole Dallerup, giver indsigt i, hvordan vi hos Trustpilot optimerer vores egen brug af SEO. Vi viser også, hvordan det at bruge Trustpilots teknologi kan hjælpe din virksomhed til at nå jeres mål for SEO og øge konverteringerne i betalte søgninger.
Leveraging Customer Reviews to Boost Performance & Efficiency in PPC ChannelsTrustpilot
CPC Strategy - Day 3: 2016 Google Shopping Summit
Competition for space on Google Shopping’s Product Listing Ads is on the rise, making it increasingly difficult for retailers and brands to get their products in front of potential customers who are actively searching for purchase options.
The 2016 Google Shopping Virtual Summit is designed to arm e-commerce marketing executives with an arsenal of Google Shopping Campaign insights and strategies to help increase product discoverability and ignite profitability and growth.
The 2017 eCommerce Marketer's Virtual Summit - Optimizing Your Key Conversion...Trustpilot
Trustpilot was featured in The 2017 eCommerce Marketer's Virtual Summit. We offered 5 outside-of-the-box elements to consider working into your conversion testing, with tactical tips, real-world examples, and benchmarked results from other companies. We also briefly covered some common pitfalls of today’s A/B testing protocol to ensure your testing provides clean, actionable results.
We all know collecting customer reviews is important. But let's take it one step further: if you could use data to understand how your customers are actually engaging with reviews, you could see big revenue impact by just leveraging your customer feedback in effective ways.
We surveyed over 1,000 consumers to understand how they feel about reading, writing and searching for reviews.
This webinar includes:
-The best way to get consumers to leave you feedback
-Where buyers search for reviews, and which channels they trust the most
-How consumers use and engage with reviews differently in different industries, including yours
-Learn our top data-driven insights about how to better utilize your reviews to boost sales.
Driving Lifelong Customer Devotion With Loyalty Campaigns ConfirmationTrustpilot
The best customers are loyal, repeat purchasers who come back to your business again and again for services and products they feel they can rely on. Generating a lifetime of value out of a customer drives down costs while increasing returns and paves the way for word-of-mouth referrals. Do you know how to create and capitalize on customer loyalty?
In this compelling webinar from Wpromote’s Michael Mothner and Trustpilot’s Jordan Garner, you’ll learn how to increase customer lifetime value (LTV) while lowering the time to second purchase. Uncover the true value of your customer by tracking loyalty KPIs rather than relying solely on ROI and 1st time conversions as the metrics for success.
Actionable tips and strategies on how to design your loyalty campaigns, including:
-Successfully Requesting On-Site Reviews
-Maintaining A Positive Brand Perception
-Moving Repeat Customers Through The Funnel
-Creating Brand Loyalty Through Engagement
How to Make Customer Satisfaction Your Key DifferentiatorTrustpilot
During this session, you will hear from Ben Chapman, Director of Client Experience at HomeBridge, and Charlie Recalde, Customer Success Manager who will discuss how HomeBridge achieved customer experience excellence.
Power your PPC with the Voice of the Customer [Webinar Slide Deck]Trustpilot
If you are an online retailer, optimizing each dollar you spend in your paid search is crucial to acquiring new customers efficiently, and driving new traffic to your site. This webinar co-hosted by Spyfu is here to give you all the details on why most companies stop their connection with customers at paid search, missing out on the opportunity to create a trustworthy relationship during that initial experience.
How to Use Trust to Exorcise Your Checkout GhostsTrustpilot
In this webinar, Trustpilot's Director of Marketing, Jordan Garner, and Hawke Media's Head of Marketing, Chris Ayan, will discuss how ensure your website and email marketing campaigns convey trust in order to increase the rate of conversion.
You will learn how to:
-review your primary points of conversion on-site – like the checkout page, sign-up form, or any place where a site asks users to subscribe – and add elements of trust to encourage consumers to convert
-add social proof, like third party verified reviews specific to the product displayed, to relieve any feelings of doubt; and
-use email marketing campaigns that utilize trust signals - whether promotion or any other kind - as a further method of establishing credibility
Checkout ghosts, beware!
In this webinar you will learn:
-how to convey trust throughout the buyer journey to gain new business
-how both consumers and businesses make purchase decisions
-how to use reviews to best convey your offering in way that customers understand
-how to increase conversion rates and leads by using reviews
Get inspired by Dashlane who increased their conversion rate by 14.5% after using Trustpilot reviews on their paid ad landing pages!
The Upside to Cross-Selling: How MVMT Watches Boosted RevenueOptimizely
Retailers of all sizes understand that cross-selling is an effective way to increase online sales. What may surprise you is that you don’t need to spend a fortune to start an effective cross-sell program. Check out these slides to learn how MVMT Watches, the # 2 store on Shopify, used testing and optimization to launch a winning cross-sell strategy that increased online revenue.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: From choosing a merchant to link strategies to reporting to commissions, we’ll answer a baker’s dozen of the most frequent affiliate questions, with time to ask your #1 question too.
Top 5 Game-Changing PPC Strategies to Implement TodayTinuiti
Topics Discussed:
Google Shopping Product Feed Optimization Tactics
Funneling Consumer Searches Through ISO Campaigns
Bid Optimization Tactics & Automatization
Leveraging RLSAs to Upsell & Re-target Shoppers
Your product Mix & How to Leverage for Increased Performance
Live Q&A
Repusurance is providing its services in online reputation management for past seven years. We deal in different branches of online reputation management. Online review management is the part of our services where we help clients to boost their business with their positive reviews. Repusurance believes that online reviews has the ability to double your growth and helps in marketing.
Using Analytics to Improve Your Affiliate MarketingAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Affiliates and Merchants will discover how to gain valuable actionable insights in analytics. We will cover best practices, most important metrics to use, and how to use this information for success.
Competition for space on Google Shopping’s Product Listing Ads is on the rise, making it increasingly difficult for retailers and brands to get their products in front of potential customers who are actively searching for purchase options.
The 2016 Google Shopping Virtual Summit is designed to arm ecommerce marketing executives with an arsenal of Google Shopping Campaign insights and strategies to help increase product discoverability and ignite profitability and growth.
Struggling to keep up with leads from various sources and channels?
In this webinar, Jessica Clarke and Anna Charity, Senior Product Marketing Managers at CallRail, will provide tips for ensuring a strong lead follow-up, regardless of the channel. They will also dive into techniques to improve lead tracking and drive more leads, efficiently.
You will learn:
- How consumer habits are shifting and what to do about them.
- Tips for improving customer experience and analytics.
- How to uncover your best lead sources.
- What you can do to increase your close rates.
Consumer behavior is shifting. Your customers want information on their terms.
They might call, text, chat, or fill out a form. With so many communication channels, it can be hard to keep up with leads.
Not only is it hard to track all these different lead sources and channels, but it can also be challenging to ensure timely follow-up.
VWO-Disruptive Advertising Webinar - 10 A/B Tests You Must Try on Your PPC La...VWO
This presentation will show you 10 tried-and-tested ideas that are certain to help you boost your PPC conversion rate from ad to form submit.
Key takeaways are:
1- Connecting the ad copy to the first 5 seconds of the landing page experience
2- Optimizing the flow of the page so that visitors naturally flow to the converting action
3- Adding trust seals that support, instead of distracting from, the primary goal
The Evolution of Affiliate: From Web Rings to InfluencersAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: The new affiliate channel is pure quality, micro-moments to social. You’ll learn about the massive growth of influencers and critical elements that led them to spark a new affiliate Renaissance.
Start With the Customer – Using a Direct Marketing Automation PlatformFyoosion
A direct marketing automation platform can deliver a tremendous amount of information while also helping your marketing group to streamline and expedite processes.
Vores SVP for Engineering, Ole Dallerup, giver indsigt i, hvordan vi hos Trustpilot optimerer vores egen brug af SEO. Vi viser også, hvordan det at bruge Trustpilots teknologi kan hjælpe din virksomhed til at nå jeres mål for SEO og øge konverteringerne i betalte søgninger.
Leveraging Customer Reviews to Boost Performance & Efficiency in PPC ChannelsTrustpilot
CPC Strategy - Day 3: 2016 Google Shopping Summit
Competition for space on Google Shopping’s Product Listing Ads is on the rise, making it increasingly difficult for retailers and brands to get their products in front of potential customers who are actively searching for purchase options.
The 2016 Google Shopping Virtual Summit is designed to arm e-commerce marketing executives with an arsenal of Google Shopping Campaign insights and strategies to help increase product discoverability and ignite profitability and growth.
Optimizing Your Key Conversion Points: 5 Things You Might’ve MissedTinuiti
Topics Discussed:
Conversion – what, where, how, why
5 things your key conversion points might be missing
Common pitfalls to watch out for when testing
Live Q&A
Localyser is the Middle East’s first local social media monitoring and engagement tool that helps restaurants, cafes, bars, spas, and F&B-centric hotels manage their locations’ ratings and reviews from across the Internet. From one single interface you can quickly respond to reviews, improve operations, and engage customers to obtain positive reviews that helps your outlets rank higher on search engines & maps. Find out more at http://bit.ly/sps_hotels_localyser
Developing a successful digital marketing strategy - Part 1 (high level)Durgesh Kaushik
Quick notes on how to go about building your digital marketing strategy. Describing the importance of social media, content marketing, marketing automation, performance marketing, net promotor score and digital marketing infrastructure for start-ups.
From Acquisition to Retention: Optimizing Your DTC Customer JourneyKlaviyo
Changes in consumer behavior inspired the direct-to-consumer (DTC) movement and as a result, brands are finding new ways to engage their customers and build brand recognition. Between order transactions, promo emails, SMS offers, and more, the list of customer-facing communications is never ending. And reaching your audience across these various digital touchpoint has never been more important.
But are you fully leveraging your marketing resources and all the data you’re collecting to create a cohesive customer journey? Discover innovative omnichannel strategies proven to help DTC marketers drive top-line revenue growth profitably. Say goodbye to data silos. From acquisition to retention, you’ll learn how to optimize your marketing with a deeper understanding of your customers at all stages of their lifecycle.
This webinar covers:
– Top traits of successful DTC brands
– What an optimized end-to-end customer experience looks like
– Marketing strategies to help you drive profit and improve retention
How to Use Customer Review Data Scraping for Better Analysis (1).pdffarhanaaansari42
Leverage the power of Web Scraping Customer Reviews and enrich your understanding of consumer sentiment and enhancing analysis.
know more>>https://www.datazivot.com/customer-review-data-scraping-for-analysis.php
How to Use Customer Review Data Scraping for Better Analysis (1).pptxfarhanaaansari42
Leverage the power of Web Scraping Customer Reviews and enrich your understanding of consumer sentiment and enhancing analysis.
know more>>https://www.datazivot.com/customer-review-data-scraping-for-analysis.php
If you’re not integrating your survey program with Salesforce, you’re missing the chance to infuse key customer data into Salesforce and strengthen customer relationships. Join us as we showcase how leading brands are integrating their feedback programs with Salesforce to monitor key metrics like Net Promoter Score and customer satisfaction, improve customer experiences, and boost loyalty. We’ll be joined by Macy Howarth, a leader on athenahealth’s Customer Success team, to talk about how they structure their Voice of the Customer program and leverage customer feedback to create change in their organization. You will walk away with a blueprint for your own integrated feedback program.
Tom Willis will cover a range of tools, customer data and analytics that can be used to determine metrics and keep your marketing strategies in line with key business goals, regardless of your budget.
6 Ways to use Behavioural Psychology to Drive Conversions & Grow RevenueTrustpilot
This webinar will highlight how both Yieldify and Trustpilot were able to help OVO energy and other brands increase their website performance by leveraging social proof. It will also cover how brands can adapt these techniques and apply them to a modern audience.
Trustpilot præsentation fra Søren Sieg Jensen, CykelpartnerTrustpilot
Søren fra Cykelpartner.dk fortæller, hvordan de bruger deres anmeldelser til konverteringsoptimering og intern processoptimering. Med en TrustScore på 9,7 og over 16.000 anmeldelser fortæller han også, hvordan Trustpilot har hjulpet hans forretning til næste niveau og fået mere trafik til hans hjemmeside.
From SLANDER to CANDOR: 10 Steps to Get Started with Reputation Management To...Trustpilot
With the proliferation of popular review sites, more consumers than ever are getting their recommendations online. A Harvard Business School study recently found that an increase of just one star in a business’s rating can boost its revenue anywhere from 5-9%, further proving the need for diligence in this area.
Takeaways:
-Identifying your advocates and get more positive reviews
-How to solve problems before they get posted online
-Best practices for responding to negative reviews
Gain, Maintain, and Retain: Why the future of your brand is powered by trustTrustpilot
While optimizing your overall strategy to remain on digital marketing trend is smart, the unwavering fact remains - acquiring and maintaining customers is based on trust. A simple concept that is by no means easy to achieve.
Please join us for our upcoming webinar with Wpromote, to explore how your brand can gain, maintain and retain trust throughout the customer lifecycle. Attendees at this session will learn:
-The connection among trust, brand advocacy and loyalty
-Examples of customer success stories
-Actionable insights and best practice
#EMP2015 - Conférence Trustpilot "Avis clients & Google Adwords" avec AdsonwallTrustpilot
Découvrez la présentation effectuée lors de notre conférence au salon E-Marketing Paris 2015 à Porte de Versailles, mercredi 15 avril (salle 6). Le thème portait sur les avis clients & Google Adwords, et comment maximiser les synergies entre ces deux leviers pour booster vos conversions. N'hésitez pas à nous contacter si vous avez des questions.
#ECP14 - Conférence Trustpilot "Best practices sur les avis clients" avec Bri...Trustpilot
Retrouvez la présentation de la conférence Trustpilot au salon E-Commerce Paris 2014 : "Best practice sur les avis clients". Découvrez les meilleures pratiques autour des avis clients et de l'e-commerce, à travers le cas client de Brindilles.fr avec la solution Trustpilot Business, afin de booster votre taux de conversion.
Salon Ecommerce Paris 2013: Les Avis Clients Trustpilot et WanimoTrustpilot
Présentation du mercredi 25 septembre 2013 au Salon Ecommerce Paris #ecp13 - salle 10
Par Jean-Baptiste Daguené et Gautier Garin de Trustpilot, et Florence Lepage, Directrice Marketing de Wanimo
Thème: Engager ses clients
Sujet: Trustpilot: Comment choisir votre plate-forme d’avis clients?
1. Les tendances et problématiques autour des avis clients
- Statistiques
- Transparence
- Censure
- Crédibilité
2. Trustpilot : un réseau social pour les consommateurs
- Collecte
- Dimension sociale
- Avantages
- Lutte contre les faux avis
3.Cas client : Wanimo, comment profiter des avis clients avec Trustpilot
- Présentation de Wanimo et critères de choix d’une plate-forme d’avis
- Intégration des services
- Collecte et affichage des avis
- ROI, communauté et ressources
2. Anthony Okumura
Sr. Product Marketing Manager
Zendesk
Presenters
Jordan Garner
Director of Marketing
Trustpilot
Jon Thorne
Sr. User Satisfaction Manager
Skyscanner
3. Agenda
Intro to Zendesk & Trustpilot
The Customer Feedback Cycle
Establish a Trusted Brand
Accelerate Your Marketing
Improve Customer Experience
Success Stories
Q & A
5. Who is Trustpilot?
Online community & business solution connecting consumers & businesses via reviews
24 million online reviews
800,000 new reviews/month
Reviews from 120 countries
72 million visitors/year
7 million unique visits/month
Over 1 billion impressions/month
140,000 reviewed websites
26,000 websites get new reviews/month
150,000 unique profiles viewed/month
6. For Businesses:For Consumers:
Why does Trustpilot Exist?
Open online review community to read, write,
and engage with authentic reviews to provide
trustworthy customer experience information
and make better buying decisions.
Solution to implement an automated review
collection strategy, moderate and engage with
reviews, and leverage reviews to accelerate
business improvement and growth.
7. Zendesk’s family of products help organizations
understand their customers, improve communication,
and offer support when & where it’s needed most.
8. Zendesk + Trustpilot = A Perfect Pair
Manage all customer interactions from one place
Save time, money, and resources with the Trustpilot app for Zendesk.
Engage with reviews alongside your existing customer service channels.
9. Zendesk + Trustpilot = A Perfect Pair
Key Benefits:
1. Improve agent efficiency
2. Measure performance and uncover actionable insights
3. Increase retention and revenue
11. The Age of the Consumer
Companies must become customer obsessed and the only
sustainable competitive advantage is knowledge and engagement
with customers.
“
-Forrester Research
12. 90% of consumers say
buying decisions are
influenced by online reviews
The Impact of Reviews on Consumer Behavior
72% of consumers will take
action after reading a
positive review
Customers are likely to spend
31% more on a business with
“excellent” reviews
14. The Customer Feedback Cycle
Step 1:
Monitor
customer
feedback
Step 2:
Actively
solicit
feedback
Step 3:
Proactively
manage
feedback
Step 4:
Respond to
and resolve
feedback
15. The Customer Feedback Cycle
Step 1:
Monitor
customer
feedback
Step 2:
Actively
solicit
feedback
Step 3:
Proactively
manage
feedback
Step 4:
Respond to
and resolve
feedback
16. Always be listening
→ What’s out there on the web about your brand?
→ What are prospects finding during the conversion funnel?
→ What existing reputation sources are good? Bad?
→ Actively listen & re-evaluate (alerts, listening tools, etc.)
17. The Customer Feedback Cycle
Step 1:
Monitor
customer
feedback
Step 2:
Actively
solicit
feedback
Step 3:
Proactively
manage
feedback
Step 4:
Respond to
and resolve
feedback
18. Impact of Asking for Reviews Proactively
NOT asking for reviews:
50/50 split positive/negative at best
(likely many more negative reviews)
Proactively asking for reviews:
83% positive reviews
More balanced representation of a
business
19. • Desired focus of feedback?
• Collection vehicle?
• Timing?
• Call-to-Action?
• To incent or not to incent?
• Reminders?
• Where to collect reviews?
Considerations for Review Collection
20. The Customer Feedback Cycle
Step 1:
Monitor
customer
feedback
Step 2:
Actively
solicit
feedback
Step 3:
Proactively
manage
feedback
Step 4:
Respond to
and resolve
feedback
21. Implement an internal process for listening,
moderating, & acting on feedback
→ Consolidate reviews into existing Support platform
→ Engage with customer feedback
→ Track reviews and gather valuable insights for your team
What does it mean to manage reviews?
22. The Customer Feedback Cycle
Step 1:
Monitor
customer
feedback
Step 2:
Actively
solicit
feedback
Step 3:
Proactively
manage
feedback
Step 4:
Respond to
and resolve
feedback
23. Responding and resolving
→ Respond in a timely manner
→ Positive reviews
→ Negative reviews
→ Goal: resolve as many issues as possible in a cost-effective
manner, while scaling the learnings to correct fundamental
process/strategy flaws
PRO TIP: Don’t forget 3-star reviews – they’re usually easiest to fix!
28. Establish a Trusted Brand
Automate your review collection
process seamlessly within your
customer journey to accumulate tons
of authentic customer reviews
Aggregate verified ratings & reviews
via your dedicated business profile
page on a trusted third-party
consumer community
Improve your online reputation and
build positive web presence in organic
search as well as in other critical
online channels and communities
Empower customers to represent your brand Create a living testament to your greatness Showcase your trusted brand where it matters
31. Drive more traffic & cost efficiency
Accelerate Your Marketing
Boost conversion-ready traffic from paid,
organic, social, and other digital
channels through Google Seller Ratings,
Rich Snippets, and your Trustscore
Create genuine social proof with
ratings and reviews to boost
engagement, conversion, and average
order value at key conversion points
Display highly relevant user-generated
content, crawlable by search engines,
to boost your rankings in organic
search for important keywords
Increase conversions & watch revenue grow Improve your visibility in organic search
35. Understand your customer experience
Improve Customer Experience
Make smarter business decisions based
on insights from feedback; create more
effective messaging using the natural
language of your customers
Identify and resolve issues for unhappy or
unengaged customers; uncover underlying
causes of dissatisfaction and correct for
better overall customer experience
Engage happy customers to increase
retention, upsells, and repeat
business, while cultivating advocates
and referral sources to drive growth
Reduce churn & increase retention Maximize gains from your best customers
39. The Company:
60m unique monthly visitors globally
40m app downloads, top-rated apps
Unbiased, comprehensive and free
Global and local – 35+ languages
40. The Challenge:
● Respond quickly to negative reviews on multiple Trustpilot pages
● Provide efficient responses in multiple languages
● Maintain a personal feel to interactions
● Allow reporting on reviews in line with other channels
● Maintain & build Skyscanner’s Trustpilot score
41. The Solution: +
Proactive customer review management solution:
● Triggers pull 1, 2 and 3 star reviews into Zendesk queue
● Dynamic content macros & to respond in multiple languages
● Unbabel app to personalise in more challenging situations
● Add tags to enable consistent reporting with other channels
● Triggers to automatically fire reviews to relevant internal teams
● Maintain & build Skyscanner’s Trustpilot score
42.
43. The Results:
● Responses in all languages in <3 hours
● More visible engagement – reassuring for potential customers
● Increase in negative turnarounds and bad review removals by customers
● Ratings boost and corresponding SEO benefits to drive traffic
● Ability to leverage third-party testimonials on website
● Consistent reporting with other channels
● Able to use categorised reviews to help identify pain points and what customer love –
feeding into Product and Growth/Marketing strategy
44. Next Steps:
● Increase soliciting of reviews to boost score further, using
Trustpilot’s widgets and email invitations
● Experiment further with on-site testimonials
● Continue to feedback the User Voice to stakeholders
47. Results:
● Increased their review response rate from 2.1% to 22.5% ( > 10x! )
● Improved their TrustScore from 7.1 to 9.1
● Boosted organic traffic 35.77% via rich snippets
● Improved internal and external transparency on performance of
individual loan officers and branches using Trustpilot API
● Streamlined and optimized their customer support processes
using the Trustpilot/Zendesk app, prioritizing urgent issues first
48. To-Do List
1. Monitor customer feedback
2. Proactively collect customer reviews
3. Manage your reviews
4. Respond to reviews
5. Leverage reviews to grow and improve
- Establish a trusted brand
- Maximize digital ROI
- Increase retention and revenue
6. Measure your success!