Presentation given on the 8th September 2018 in Vancouver on advanced Facebook advertising strategies plus 300 other traffic sources you're not yet using...

1. How to DOUBLE Your Profits
Through the next 90 days and
beyond

2. Background: Costa Rica
fb.com/CartelsMastermind

3. Learnings
• 5 Presentations from high-level experts
• PR, Branding, Operating at Scale, Team Building
• 19 Hotseat Sessions
• 1 (drunken) Workshop
• In this presentation I will cover highlights
• More will be released via email and the fb groups over the coming
weeks

4. Improve Your Ads: Page Quality Score
• What is it?
• Facebook surveys your customers!
• They know who they are from your pixel
• FB wants to advertise pages of REAL businesses
• Measured with feedback (+ other stuff)
• Measured with engagement
• They will slowly crush ”not real businesses”
• *Could* Affect your entire business manager
https://www.facebook.com/ads/customer_feedback/

5. Improve Your Ads: Engagement
• Real businesses run engagement ads on their facebook pages
(not just conversion ads)
• PPE campaigns boosting popular posts to fans and friends of fans
• PPE campaigns of your conversion ads
• Different types of ads (Photo, Video, Link Click etc)
• More CONTENT on your page that your fans love

6. https://TrustReach.io
• Create campaigns with
massive engagement
(comments)
• Send PM follow ups to every
comment you get (for free)
• Run adverts targeting page
engagers from the last 30
days
• Achieved 50% reduced CPA
when targeting this audience
• Profit from engaging posts
that also improve your ads!

7. Exactly how to build and monetise
engagement
https://smarterdestiny.com/commentpdf

8. Improve Your Ads: Learning Stage
• Pay attention to when your ads are in the “Learning” stage!
• “Significant edits” will put your ad back into learning
• Little and often for budget increases works well (10% every 4
hours)
• Automate as much as possible with Rules ( https://TrustAds.io )
https://www.facebook.com/business/help/112167992830700

9. Improve Your Ads: Delivery Speeds!
• Delivery speeds matter!
• Attention spans are dropping (Uber)
• Expectations are increasing (Amazon Prime)
• FB is specifically asking about Shipping
Speed
• You need a fulfilment partner (and
warehouse) where your customers are based
• If you need one, send me an email and I’ll connect
you
Email: Martyn@SmarterDestiny.com - and I’ll hook you up with my fulfilment partner

10. Improve Your Ads: Live Chat
• Install LIVE CHAT on your website
• Customer satisfaction is paramount
• Train your email support to answer live chat requests – FAST
(seconds!)
• Free Option – Embed your Page Messenger link on your site
• Page settings – set it to notify you on a new message
• Add all customer service to that page and train them to answer
messages
• Tag messages with relevant keywords.
• BONUS: Quick message response time helps your business!
• BONUS2: They’ll join your broadcast list

11. Payments and Ads
• How much credit do you have available? Can you increase it?
• Have you got back up ad accounts in case yours goes down?
• Have you got back up business managers?
• Back up payment options?
• Does your financial plan (what you’re willing to pay) allow for
more expensive traffic.. But also a higher conversion rate?

12. Protect Yourself when scaling
• Leverage https://trustads.io to protect yourself when spending big
money
• What if your site goes down?
• What if your ads start sending bad traffic?
• Failsafe rules:
• Spent more than X, without a sale
• ROAS drops below X
• Spent X with less than Y View Content Events (site goes down)
• Scaling rules:
• If ROAS better than X .. Increase budget/bid
• If ROAS better than X .. Duplicate X times

13. Advertising Summary…
• Improve your ad performance with engagement on your page
(https://trustreach.io)
• Improve your ad performance by addressing your page quality
score weaknesses
• Improve your ad performance by leveraging the “learning mode”
• Improve your ad performance and conversions with live chat

14. So… Is Facebook the only
Traffic source?

15. Introduction
• Facebook Ads are awesome – scalable, targeted .. Lovely!
• I love them so much, I even created TrustAds.io to manage
them better!
• BUT – if your strategy is only based on FB ads .. You’re on a
difficult path.

16. Introduction
• Different people hang out in different places
• How well do you know your customers?
• Are they on Facebook? (Are they on FB to buy from you?)
• Yes click costs on FB are cheap.. But would a more expensive
click from a buyer actually be better? (lets do the maths)
• $2 CPC for a 2% Conversion Rate
• $4 CPC for a 5% Conversion Rate
• Which would you prefer?

17. So why do we only use FB?
• We’re following the crowd?
• We’re too busy to learn something new?
• We’re too lazy to learn something new?
• Unknown = Scary?
• Let’s change that!

18. Traffic Sources– Popular
• Facebook
• Google Search
• Google Shopping
• Google Display
• Youtube
• Pinterest
• Messenger

19. Traffic Sources– The Ones You Kinda
Know
• SnapChat
• Instagram
• Yahoo!
• Bing
• Twitter
• LinkedIn

20. Traffic Sources– The Oh Yea! Ones:
• StumbleUpon
• Reddit
• Quora
• Amazon Ads
• Ebay Ads
• Etsy Ads

21. Retargeting Ads:
• Criteo
• AdRoll
• Perfect Audience
• Plus most of the big ones (requires pixel + custom audience)

22. Email:
• Klaviyo
• Mailchimp
• InfusionSoft
• MarketHero
• ActiveCampaign
• GetResponse

23. Email Promotion Calendar
• Map it out!
• Back To School
• Halloween
• Fireworks
• Christmas
• Office Parties
• BFCM
• Green Monday (Dec 11th)
• Free Shipping Day (Dec 16th)
• NationalDayCalendar.com

24. Kinda Organically
• Search Engines
• Google
• Yandex
• Yahoo
• Bing
• Etc 
• Yelp / Craigs List etc
• Blogs (yours or others)
• Press Release Sites
• Image Search Results:
• Pinterest, StumbleUpon, Google Images
• Video Search Results:
• Youtube, Vimeo, Vine etc

25. Affiliate Networks:
• Affiliate Window
• Refersion Candy
• Has Offers
• Referral Candy

26. Voucher/Coupon:
• Wowcher
• CouponBirds
• SuperSavyMe
• Money Saving Mom
• Groupon
• Passion For Savings
• She Saved
• Hip 2 Save

27. Native Ads (Those square ones you
see)
• Taboola
• Outbrain
• NativeAds.com
• StackAdapt

28. Mobile App Ads
• ThumbVista
• AppsFlyer
• AppSamurai
• AdMob
• DoubleClick
• Google Play
• Itunes Store
• Millenial Media
• Adfonic
• Tapjoy
https://www.hongkiat.com/blog/mobile-app-monetizing-networks/

29. Influencers
• Manually
• Famebit
• StarCount
• Influencer Marketing
Hub

30. (Manual) Display
• Deals with your target websites to advertise on their site
• BuySellAds
• Adblade
• Yahoo Gemini
• Viglink
• Adsterra

31. YOU THINK I’M DONE?

32. (Credit: Funnel.io/data-sources)

33. (Credit: Funnel.io/data-sources)

34. (Credit: Funnel.io/data-sources)

35. (Credit: Funnel.io/data-sources)

36. (Credit: Funnel.io/data-sources)

37. (Credit: Funnel.io/data-sources)

38. (Credit: Funnel.io/data-sources)

39. Conclusion
• You can’t focus on EVERYTHING (of course!)
• Not trying to overwhelm, but show you the opportunities!
• You can recruit specialists for your selected traffic sources
• Make sure your tracking game is good – Google Analytics (At
LEAST!)
• Stop relying on one or two traffic sources
• Think about YOUR target audience and where they hang out
• Find what works for you!

40. Thank You!