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10 Ways to Make Your Affiliate Program Stand Out
The document outlines 10 ways for an affiliate program to stand out and improve marketing to and through affiliates. It recommends (1) optimizing for keywords on affiliate networks, (2) outranking competitors on search engines, (3) offering incentives for affiliates to activate, (4) providing performance incentives like bonuses, and (5) innovating to differentiate the program. It also suggests (6) supporting mobile affiliates, (7) adding pay-per-call models, (8) implementing co-branding, (9) using micro-banners, and (10) providing personalized support.
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10 Ways to Make Your Affiliate Program Stand Out
- 1. 10+ Ways toMake Your Affiliate Program Stand Out Geno Prussakov CEO, AM Navigator (affiliate management agency) www.amnavigator.com Founder, Affiliate Management Days (conference) www.amdays.com Founder, Influencer Marketing Days (conference) www.influencermarketingdays.com .
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- 4. “In advertising, notto be different is virtually suicidal.” — William Bernbach
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- 6. ShareASale: 1. Keywords onNetwork CJ Affiliate:
- 7. Optimize for competitors’branded keywords (including the ones on other networks) 1. Keywords on Network
- 8. 1. Keywords onNetwork
- 9. 1. Keywords onNetwork
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- 11. • Organic • andPaid Search 2. Outranking on Search
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- 13. 2. Outranking onSearch
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- 15. Define “activation” Examples: • Puttinglinks up • Starting to drive traffic • Referring first sale 3. Activation Incentives
- 16. How to incentivize? •Cash for links • Commission increase • First sale bonus • Cookie life increase 3. Activation Incentives
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- 19. • Tiered commissionincreases • Cash bonuses for reaching goals • Higher payouts for new customers • Contests 4. Performance Incentives
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- 22. Examples: • Co-branding aTool 5. Being Different
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- 24. Examples: • Co-branding aTool • Commission Beating 5. Being Different
- 25. Examples: • Co-branding aTool • Commission Beating • Turning Referral into Contest 5. Being Different
- 26. We learn o 10%of what we read o 20% of what we hear o 30% of what we see o 50% of what we see and hear o 70% of what we say o 90% of what we say and do — Dr. Vernon Magnesen 5. Being Different
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- 29. 6. Supporting MobileAffiliates 47.46% of traffic, 39.59% of sales Affiliate Window, Q4 2015
- 30. 6. Supporting MobileAffiliates By tracking and providing them with: • Mobile-friendly/responsive LPs • Creatives (for various devices) • Mobile APIs (for apps, etc)
- 31. API access formobile app & game developers 6. Supporting Mobile Affiliates
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- 33. Pay affiliates forhot leads that call in. Just as with other models, the advertiser “qualifies” the call. Bridges the gap between online & offline. 7. Adding Pay-Per-Call
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- 37. Three- to four-foldincrease in conversions (from 8.56% to 23.21% for a cashback affiliate, 2.5% to 10.9% for a coupon affiliate). Affiliate Window 66.45% conversion increase, ~44% revenue boost, and 132% difference in new customers acquired. Rakuten Affiliate Network 8. Offering Co-Branding
- 38. 3 Goals ofCo-Branding 1. Connect (affiliate logo, wording, color gamma) 2. Convince (exclusive promotion, urgency, scarcity) 3. Convert (auto-apply promo, CTA)
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- 44. 88x31 = overlookedopportunity! Challenging for most designers, but important for many affiliates. 9. Micro-Bars
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- 46. • Being reachable •Being responsive • Segmented approach • Tailored suggestions • Surveys 10. Support
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- 48. 1. Zoom In(and optimize on networks) 2. Beat (your competition on search) 3. Excite (by activation incentives) 4. Motivate (by performance bonuses) 5. Innovate (to stand out) Marketing To Affiliates
- 49. 6. Equip (bysupporting mobile) 7. Empower (through pay-per-call) 8. Improve (via co-branding) 9. Discern (importance of 88x31s) 10. Back Up (by personalized support) Marketing Through Affiliates
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