Buyers are more likely to take action when campaigns are relevant to them, shortening the sales cycle and increasing revenue. In fact, according to DemandGen, leads who are nurtured with targeted content produce a 20% increase in sales opportunities.
But how are you supposed to know the right types of content to send to your contacts? Check out the presentation by ZoomInfo & KnowledgeTree and learn the steps of identifying your buyer personas and determining the right types of content to send to your different audience segments.
Additionally, the presentation covers how you can:
• Uncover and segment your buyer personas
• Avoid common data challenges companies often face
• Use your data to determine the right types of content to send to different segments
Unlocking Insight Into Your Data: Turning Leads to Customers | ZoomInfoZoomInfo
Do you know the demographics and firmographics of your best buyers? Unlocking insight into your data allows you to identify your buyer personas, improve segmentation, and create a personalized approach to your marketing campaigns and sales outreach efforts. In this presentation ZoomInfo highlights how to:
• Gain deeper insights into your existing data & segment your buyer personas
• Target your contacts with relevant messaging & content
• Turn your leads to customers by taking a personalized approach
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: 5 things you can change TODAY. Maximize your revenue without creating any new content or even generating more traffic. Get smart about making more money with what you already have.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Discuss China as an ecommerce opportunity. Will go over the various affiliate opportunities to access the market and ways to build demand, avoid pitfalls and scale business.
Target: Strategies to Identify Key AccountsMarketo
When it comes to deploying an effective Account-Based Marketing (ABM) strategy, the most important component is your target account selection process. View these slides to learn best practices for target account selection, prioritization and how to leverage a predictive account scoring model.
An Actionable Guide to Building Out an Account-Based Marketing Strategy in a ...Aggregage
ABM is one of those words you've heard but maybe you haven't explored fully yet. Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? Either way, you're on the right track and we have just the thought-leaders to help you! Join Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus for their discussion about how to create your future timeline to Go-to-Market success with ABM.
Automating Adwords: Beating the Competition In Your SleepAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: How affiliates can build systems using up-to-date SEM automation tech. This will include a demo of affiliate-to-Adwords conversion tracking to create automated ROI-based keyword bidding SEM campaigns.
Unlocking Insight Into Your Data: Turning Leads to Customers | ZoomInfoZoomInfo
Do you know the demographics and firmographics of your best buyers? Unlocking insight into your data allows you to identify your buyer personas, improve segmentation, and create a personalized approach to your marketing campaigns and sales outreach efforts. In this presentation ZoomInfo highlights how to:
• Gain deeper insights into your existing data & segment your buyer personas
• Target your contacts with relevant messaging & content
• Turn your leads to customers by taking a personalized approach
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: 5 things you can change TODAY. Maximize your revenue without creating any new content or even generating more traffic. Get smart about making more money with what you already have.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Discuss China as an ecommerce opportunity. Will go over the various affiliate opportunities to access the market and ways to build demand, avoid pitfalls and scale business.
Target: Strategies to Identify Key AccountsMarketo
When it comes to deploying an effective Account-Based Marketing (ABM) strategy, the most important component is your target account selection process. View these slides to learn best practices for target account selection, prioritization and how to leverage a predictive account scoring model.
An Actionable Guide to Building Out an Account-Based Marketing Strategy in a ...Aggregage
ABM is one of those words you've heard but maybe you haven't explored fully yet. Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? Either way, you're on the right track and we have just the thought-leaders to help you! Join Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus for their discussion about how to create your future timeline to Go-to-Market success with ABM.
Automating Adwords: Beating the Competition In Your SleepAffiliate Summit
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: How affiliates can build systems using up-to-date SEM automation tech. This will include a demo of affiliate-to-Adwords conversion tracking to create automated ROI-based keyword bidding SEM campaigns.
From building AI chatbots to using quiz-like lead forms, Marcus will share 20 lessons & strategies that have enabled Venture Harbour to become one of the world’s fastest-growing networks of affiliate websites.
Marcus Taylor, CEO & Founder, Venture Harbour
It’s no question, finding the most profitable ecommerce buyer traffic on Facebook can be frustrating. Different shoppers have different needs & respond better to different advertising messages. But with Facebook’s audience targeting capabilities, you can attract highly targeted shoppers, regain lost customers & sell upgrades/new products to existing customers.
Acquire More Clients with Marketing AutomationMarketo
For too long, financial services marketing departments have been seen as a cost center. It’s time to prove—and improve—marketing’s contribution to the bottom line using marketing automation and metrics that matter. Watch Joe Paone, Director of Marketing at Marketo, as we discuss how segmentation strategies, behavior scoring, and marketing analytics can help you prove ROI on marketing programs and acquire more clients.
As Seth Godin put it, why waste a sentence saying nothing? If you want content opened, read, and clicked, it all starts with the subject line. Join Mike Madden, Sr. Demand Generation Programs Manager at Marketo, for our on-demand webinar, 3 Hacks to Boost Email Open Rates, to learn three simple and surprising tips to launch your open rates sky high!
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: From choosing a merchant to link strategies to reporting to commissions, we’ll answer a baker’s dozen of the most frequent affiliate questions, with time to ask your #1 question too.
Using Account-Based Selling To Crush Your Sales Development KPIsDatanyze
How can you map out an airtight outreach strategy that effectively penetrates your named account list? Can you setup your cadence to complement marketing's nurture paths or are these efforts forever doomed to clash?
In this month's webinar, we've teamed up with our fellow outbound sales experts at PersistIQ to help you target your most complex buyers with account-based selling tactics.
This webinar will cover:
-How to map out organization charts
-How to reach key decision makers at your target accounts
-How to tailor your email and phone messaging by title and seniority level
-How to create an outbound nurture checklist that leaves no stone unturned
The Quest for the Holy Grail: Driving Predictable RevenueMarketo
Do you want to significantly boost predictable revenue, the holy grail of SaaS companies? Of course you do! Watch this session to discover how TrackMaven, a competitive intelligence and analysis company for digital marketers, was able to leverage Marketo and Fliptop, a predictive lead scoring company, to meet their lofty sales goals.
Want the inside scoop on how Marketo optimizes their demand generation campaigns? Join Mike Madden, Sr. Marketing Manager at Marketo to learn five of Marketo's most influential a/b tests, including tests on personalization, email templates, webinars, and more!
You'll learn:
- The right testing methodology for successful a/b testing
- How to leverage statistical significance calculators to prove results
- Five of our most effective demand generation tests that you can start testing right now
Why marketing automation is indispensible (Shimon Ben Ayoun)B2B Marketing Forum
The use of marketing automation systems has grown by more than 50% in the US over the last years. In Europe however many European B2B companies still haven’t adopted marketing automation at all.
Marketing automation software provides the precise information buyers need as they move through the buying process. It helps us to guide buyers to consider, prefer, and select our products and services. In other words, it helps us in lead generation, nurturing, qualification, conversion, and much more. Marketing automation software, when used properly, will increase operational efficiency and grow revenue faster.
In short, marketing automation has become indispensable in the marketing journey from cost centre to revenue generator. Marketing can now prove its added value in a transparent way to sales. In this session Shimon Ben Ayoun from spotONvision will explain how marketing and sales can be facilitated with marketing automation.
Preparing for Reopening: Success in 2021 and Beyond!Megan Black
Coming out of the challenges of last year, 2021 is poised to see the largest increase in advertising budgets ever. And promotions will be leading the charge. Your sales reps need to be talking to advertisers to plan their ad spend right now. Find out what to say – and how to say it – to make sure your media company is fully prepared to grab big dollars during the brewing promotions explosion!
Track A - How to get the most out of your landing page conversionsAffiliate Summit
– The 12 essential blueprints to high converting landing pages
– How to properly test your landing pages
– Q and A with Andy and Oliver (10 years + experience)
Hosted by Oliver Kenyon and Andy Haskins, The landing page guys and Max Pepe, VP Marketing, AdinCube
From building AI chatbots to using quiz-like lead forms, Marcus will share 20 lessons & strategies that have enabled Venture Harbour to become one of the world’s fastest-growing networks of affiliate websites.
Marcus Taylor, CEO & Founder, Venture Harbour
It’s no question, finding the most profitable ecommerce buyer traffic on Facebook can be frustrating. Different shoppers have different needs & respond better to different advertising messages. But with Facebook’s audience targeting capabilities, you can attract highly targeted shoppers, regain lost customers & sell upgrades/new products to existing customers.
Acquire More Clients with Marketing AutomationMarketo
For too long, financial services marketing departments have been seen as a cost center. It’s time to prove—and improve—marketing’s contribution to the bottom line using marketing automation and metrics that matter. Watch Joe Paone, Director of Marketing at Marketo, as we discuss how segmentation strategies, behavior scoring, and marketing analytics can help you prove ROI on marketing programs and acquire more clients.
As Seth Godin put it, why waste a sentence saying nothing? If you want content opened, read, and clicked, it all starts with the subject line. Join Mike Madden, Sr. Demand Generation Programs Manager at Marketo, for our on-demand webinar, 3 Hacks to Boost Email Open Rates, to learn three simple and surprising tips to launch your open rates sky high!
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: From choosing a merchant to link strategies to reporting to commissions, we’ll answer a baker’s dozen of the most frequent affiliate questions, with time to ask your #1 question too.
Using Account-Based Selling To Crush Your Sales Development KPIsDatanyze
How can you map out an airtight outreach strategy that effectively penetrates your named account list? Can you setup your cadence to complement marketing's nurture paths or are these efforts forever doomed to clash?
In this month's webinar, we've teamed up with our fellow outbound sales experts at PersistIQ to help you target your most complex buyers with account-based selling tactics.
This webinar will cover:
-How to map out organization charts
-How to reach key decision makers at your target accounts
-How to tailor your email and phone messaging by title and seniority level
-How to create an outbound nurture checklist that leaves no stone unturned
The Quest for the Holy Grail: Driving Predictable RevenueMarketo
Do you want to significantly boost predictable revenue, the holy grail of SaaS companies? Of course you do! Watch this session to discover how TrackMaven, a competitive intelligence and analysis company for digital marketers, was able to leverage Marketo and Fliptop, a predictive lead scoring company, to meet their lofty sales goals.
Want the inside scoop on how Marketo optimizes their demand generation campaigns? Join Mike Madden, Sr. Marketing Manager at Marketo to learn five of Marketo's most influential a/b tests, including tests on personalization, email templates, webinars, and more!
You'll learn:
- The right testing methodology for successful a/b testing
- How to leverage statistical significance calculators to prove results
- Five of our most effective demand generation tests that you can start testing right now
Why marketing automation is indispensible (Shimon Ben Ayoun)B2B Marketing Forum
The use of marketing automation systems has grown by more than 50% in the US over the last years. In Europe however many European B2B companies still haven’t adopted marketing automation at all.
Marketing automation software provides the precise information buyers need as they move through the buying process. It helps us to guide buyers to consider, prefer, and select our products and services. In other words, it helps us in lead generation, nurturing, qualification, conversion, and much more. Marketing automation software, when used properly, will increase operational efficiency and grow revenue faster.
In short, marketing automation has become indispensable in the marketing journey from cost centre to revenue generator. Marketing can now prove its added value in a transparent way to sales. In this session Shimon Ben Ayoun from spotONvision will explain how marketing and sales can be facilitated with marketing automation.
Preparing for Reopening: Success in 2021 and Beyond!Megan Black
Coming out of the challenges of last year, 2021 is poised to see the largest increase in advertising budgets ever. And promotions will be leading the charge. Your sales reps need to be talking to advertisers to plan their ad spend right now. Find out what to say – and how to say it – to make sure your media company is fully prepared to grab big dollars during the brewing promotions explosion!
Track A - How to get the most out of your landing page conversionsAffiliate Summit
– The 12 essential blueprints to high converting landing pages
– How to properly test your landing pages
– Q and A with Andy and Oliver (10 years + experience)
Hosted by Oliver Kenyon and Andy Haskins, The landing page guys and Max Pepe, VP Marketing, AdinCube
Building Prospect Relationships Through Inbound NurturingEllie Mirman
The benefits of inbound nurturing, and steps to take to nurture leads through the sales and marketing funnel in an inbound way. Presented at the Inbound Marketing Bootcamp - May 21, 2014 - Neenah, WI.
Marketing Content that Drives Sales: Getting More Content Used to Drive RevenueKnowledgeTree Inc.
Do you know what marketing content actually drives revenue? More than 80% of marketing content goes unused by sales teams. Discover how to get more marketing content used by sales and see what the data tells you about content performance, including which content types win in different sales situations and stages of the sales funnel. Learn how to measure marketing content ROI, and triple the content usage in your sales organization.
How content bridges the divide between sales and marketing by creating a unif...Varun Mittal
At LinkedIn, sales and marketing alignment is an important topic for us and for our customers. We
believe achieving alignment is crucial for sales and marketing to reach their full potential. Previous
global research from LinkedIn shows that 60% of respondents believed that misalignment between
sales and marketing could damage financial performance. From both the sales side and the marketing
side, there’s broad agreement that sales and marketing alignment can boost pipeline, improve
customer experience, and increase customer retention.
Applying Content Marketing Strategies to Indirect Sales EnvironmentsAllbound, Inc.
According to the 2015 B2B Content Marketing Report, 9 out of 10 marketers have a content marketing strategy. And with content-driven tactics saving an average of 13% in overall cost-per-lead, it’s no surprise that in 2015, 70% of marketing teams are producing and spending more on content than ever...
Meanwhile, direct sales teams have bought in, closing more and more business with these content-generated (and qualified) leads. But can content marketing work in an indirect sales environment?
It sure can.
Join us on Wednesday, September 23, 2015 at 10 am Pacific for a 30-minute webinar where you’ll learn how to apply your content marketing strategies to your indirect sales channels.
Accelerating the Buyer's Journey: Reveal Intent With Content at the Point of ...Influence and Co.
On Thursday, Feb. 21, at 12 p.m. CST, Natalie Stezovsky partnered with David Fortino, SVP of Audience and Product at NetLine, for a two-part webinar on how to create and optimize content based on where leads are in the buyer's journey and how you can ultimately shorten the span of that journey.
This deck covers:
The importance of sales enablement content
Content creation best practices
How to use content at each stage of the buyer’s journey
How to maximize opportunities that result from that content
How to accelerate the buyer’s journey from a single campaign
Your customers and prospects are going to the web to do research on who to buy from. In fact, 60% of your sales funnel is now taking place in the digital space. Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media, email marketing or content marketing to improve their business results.
Canada's Anti-Spam Legislation (CASL): Everything You Need to Know | ZoomInfoZoomInfo
Beginning on July 1, 2014, organizations will generally be required to have prior consent to email intended recipients protected under Canada’s Anti-Spam Legislation (CASL). Check out this presentation by ZoomInfo and learn how CASL is going to change the way the business world communicates electronically with recipients accessing their messages in Canada and steps you can take to help keep your organization out of trouble.
Are You Sending Targeted Marketing Campaigns or Bad Poetry? INFOGRAPHIC | Zoo...ZoomInfo
Have you recently sent out a cringe-worthy email? Are decision makers ignoring your most recent whitepaper? Check out the infographic put together by ZoomInfo to ensure you’re sending targeted marketing campaigns to your contacts and not bad poetry.
The ABCs of ABM (Account Based Marketing) - WebinarZoomInfo
Start focusing your efforts on accounts most likely to generate revenue, known as account based marketing (ABM). In this webinar you’ll learn how to:
• Discover successful strategies and how you can implement them into your own campaigns to boost ROI
• Use data to target key accounts
• Shorten the sales cycle and expand deal size using real time personalization
• Boost revenue by aligning sales and marketing efforts
Are you looking to incorporate account based marketing into your mix? Find out how ZoomInfo can help: http://bit.ly/1pQtQ4Q
Having access to direct dials directly correlates to increased productivity but how do you get there? In this presentation, find out how to leverage CRM data to contribute to sales success. Accurate prospect data helps you contact and qualify leads quickly to get them into your sales funnel. Learn how to use B2B sales intelligence tools to get rid of incomplete and inaccurate records.
The Costly Impact of Data Decay [infographic] | ZoomInfoZoomInfo
Data decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur. Because of this, many organizations are working with B2B databases that are cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. Check out the costly impact of data decay can have on your organization.
Canada's New Anti-Spam Legislation (CASL): What You Need to Know Webinar | Zo...ZoomInfo
As of July 1, 2014, organizations will generally be required to have prior consent to email intended recipients protected under Canada’s Anti-Spam Legislation (CASL) with steep fines for violators. In this webinar, learn how CASL is going to change the way the business world communicates electronically with recipients accessing their messages in Canada and steps you can take to help keep your organization out of trouble.
15. Only 5% of B2B buyers are actively
looking for your solution…Reality
… how do you engage
the 95% that aren’t?
Source: Vorsight
16. Effective sales people … “push the customer’s
thinking and teach them something new about how
their company can compete more effectively.”
Source: CEB, via Funnelholic
17. Why?
Only 20% of sales people add value in
a B2B sales conversation.
Source: Forrester
21. Sales teams that use
best practices
double quota
attainment
Source: Aberdeen
Editor's Notes
Buyer personas are important
Buyers are more likely to take action when your messages are highly targeted
In order to send highly targeted messages, you must identify your buyer personas
- Buyer personas are profiles of your best customers.
Understanding your buyer personas allows you to:
Send personalized/relevant messages to your contacts
Fuel your funnel with more contacts matching your personas
By understanding your buyer personas, you’ll:
Improve your marketing campaigns (if your messages are relevant to recipients, you’ll see a higher open rate, CTR, and engagement)
Reach decision makers faster
Shorten your sales cycle/increase revenue
Accuracy of lists
Templating
Your data can give you insight into who your buyer personas are so you can create/send relevant content to your contacts
If your data can’t tell you, then ZoomInfo can
To identify your best buyers, you should look at the data behind:
Top performing customers
Fastest sales cycles
Biggest deals
Talk to sales, finance, and marketing and use the data to validate what they say
How do you know what data to look at to identify your buyer personas?
Talk to sales & finance
Look at your data to validate. ZoomInfo can help you do this:
Top performing customers
Leads
Fastest sales cycles
Biggest deals
Explain how to do analysis of existing data
You can run key account matches