This recorded session from the Tegrity User Conference 2013 features accessibility specialists from Indiana University – Purdue University, Fort Wayne and McGraw-Hill Education. Presenters discuss their accessibility strategies, solutions implemented, costs and benefits derived, as well as best practices and tips to successfully implement accessible video and lecture capture. Online accessibility is slowly moving forward. In the future, however, we can expect websites and videos to be designed with accessibility in mind—the same way that no building today is built without a handicapped entrance. Below is a brief summary of the legal obligations of universities to disabled students. Of course, captioning video allows for deaf and hard-of-hearing students to understand video courses and keeps the university compliant with the law. But students use captions in a variety of ways. Presenters: Mike Phillips Multimedia Technologist | Indiana University – Purdue University, Fort Wayne Neil Kahn Digital Product Analyst | McGraw-Hill Education Tole Khesin VP of Marketing | 3Play Media

1. Strategies for Deploying
Accessible Video
Tegrity User Conference 2013
Tole Khesin
VP of Marketing
Mike Phillips
Multimedia Technologist
Neil Kahn
Digital Product Analyst
3Play Media
Indiana University - Purdue
University, Fort Wayne
McGraw-Hill Higher Education
tole@3playmedia.com
philma03@ipfw.edu
neil_kahn@mcgraw-hill.com

2. Mike Phillips, IPFW
Current Highlights
• Multimedia Technologist at IPFW
• Pursuing MBA
• Native of Fort Wayne, IN
Prior to IPFW
• Veteran of corporate media
production
• Owner of Blue Moon Media
• Army ranger

3. Neil Kahn, McGraw-Hill Education
Current Highlights
• Digital Product Analyst at
McGraw-Hill
• BA from Hofstra University
• Native New Yorker
Prior to McGraw-Hill
• Web developer and designer at
Shopping.com, Atkins Nutritionals,
Vibe & Spin Magazines

4. Agenda
Highlights from recent accessibility data
Accessibility laws
Value propositions
Tegrity automated captioning workflow
Presentation by Mike Phillips (IPFW)
Presentation by Neil Kahn (McGraw-Hill)
Q&A

5. Accessibility Data
• More than 1 billion people have a disability
• 56.7 million report a disability in the U.S.
• 48 million (20%) in U.S. have some hearing
loss
• 11% of postsecondary students report
having a disability
• 45% of 1.6 million veterans seek disability
• 177,000+ veterans claimed hearing loss

6. Accessibility Laws
Section 508
“All training and informational video and
multimedia productions must contain captions …”
Section 504
“No individual, solely by reason of her or his
disability…be denied the benefits of any program,
service, or activity…”

7. Accessibility Laws
Section 508
“All training and informational video and
multimedia productions must contain captions …”
Section 504
“No individual, solely by reason of her or his
disability…be denied the benefits of any program,
service, or activity…”
21st Century Communications & Video
Accessibility Act (CVAA)
“Closed captioning on video programming
delivered using internet protocol….”

8. Accessibility Laws
CVAA Deadlines
Phased In: All prerecorded programming that
is not edited for Internet distribution
Phased In : Live & near-live programming
originally broadcast on television.
Sep 30, 2013 : Prerecorded programming that
is edited for Internet distribution.
Mar 30, 2014: Archival programming

9. Value Propositions
• Accessible for deaf and hard of hearing
• For ESL viewers
• Flexibility to view anywhere, such as noisy
environments or offices
• Search
• Reusability
• Navigation, better UX
• SEO/discoverability
• Used as source for translation

10. Manual Captioning Workflow
1. Upload
2. Download
3. Publish

11. Captions Formats
Common Captions Formats
SRT
YouTube and other web players
DFXP
Flash players
SCC
iPods, iTunes, DVD encoding
SAMI
Windows Media
QT
QuickTime
STL
DVD Studio Pro
CPT.XML
Captionate
SBV
YouTube
RT
Real Media
WebVTT
Emerging HTML5
Custom XML
Custom formats
Custom Text
Custom formats
SRT Example

12. Automated Captioning Workflow
Step 1
Setup link between Tegrity and
3Play Media accounts (one-time)

13. Automated Captioning Workflow
Step 2
Initiate captioning request for
individual files or entire folder

14. Automated Captioning Workflow
Step 3
Admin approves captioning request

15. Automated Captioning Workflow
Step 4
3Play Media creates captions
and sends them back to Tegrity

16. Turnaround & Job Status
Turnaround
Standard: 4 days
Rush: 1 day
Same Day: 8 hours

17. Automated Captioning Workflow
• Captions post back automatically
• Toggle on/off
• Searchable

18. Example at Georgia Tech
• Captions post back automatically
• Toggle on/off
• Searchable

19. Additional Options
More formats
More Publishing Options

20. Presentation by
Mike Phillips
Indiana University,
Purdue University – Fort Wayne

21. Indiana University, Purdue University – Fort Wayne
- We are the 5th largest University in Indiana with an FTE of slightly over 10,000.
- We represent Purdue, Indiana and IPFW.
- Our students can earn degrees from either Purdue, Indiana or IPFW.

22. Indiana University, Purdue University – Fort Wayne
Our approach to closed captioning came from
NEED!
We had hearing impaired students who needed assistance in online classes
and needed it quickly.

23. Indiana University, Purdue University – Fort Wayne
This is what the lawyers said we had to focus on:
- We needed to have a plan in place
- We needed to REACT within an 11 day timeframe
based on their interpretation of the law and what they feel they can defend

24. Indiana University, Purdue University – Fort Wayne
Vendor selection criteria:
(these were “must haves”)
-
Work with Tegrity
Work with Kaltura
Work with Echo 360
Work with MediaSite
(though now we no longer use MediaSite)

25. Indiana University, Purdue University – Fort Wayne
We interviewed the main players . . .

26. Indiana University, Purdue University – Fort Wayne
We Chose . . .

27. Indiana University, Purdue University – Fort Wayne
Why did we choose 3Play?
Three main reasons . . .
-Service
-Support
-Value

28. Indiana University, Purdue University – Fort Wayne
Our first project went flawlessly!

29. Indiana University, Purdue University – Fort Wayne
How did we tackle the cost?
We bought a “Bucket”!

30. Indiana University, Purdue University – Fort Wayne
Given the flexibility of our “Bucket” it
allowed us to meet the criteria
our attorneys told us we had to focus on
- We have a plan in place with the “Bucket”
- We not only REACT within 11 days, but we complete the job,
an entire semesters worth of classes (29) in three to four days!

31. Indiana University, Purdue University – Fort Wayne
At the end of the day it just works!

32. Presentation by
Neil Kahn
McGraw-Hill Education

33. DEPLOYING FOR
SUCCESS
Neil Kahn
D i g i t a l P r o d u ct A n a l ys t
M c G r aw- H i l l H i g h e r E d u c a ti on
Strategies for
Deploying
Accessible
Video with
3Play Media

34. BACKGROUND
McGraw-Hill
Education

35. MCGRAW-HILL EDUCATION

36. MCGRAW-HILL EDUCATION

37. MCGRAW-HILL EDUCATION

38. MCGRAW-HILL EDUCATION

39. MCGRAW-HILL EDUCATION

40. ACCESSIBILITY
STRATEGY
Making
Your
Product
Universally
Usable

41. WHERE DO WE START?
 Most educational institutions today are first focusing on
making their products available to users with:
 Hearing impairments
 Visual impairments

42. WHAT CAN BE MADE ACCESSIBLE?
PLATFORM
 Use proper semantic
structure and tagging
 Enabling keyboard
navigation
CONTENT
 Text
 Images
 Audio
 Video
 Interactives

43. WHAT CAN BE MADE ACCESSIBLE?
PLATFORM
 Use proper semantic
structure and tagging
 Enabling keyboard
navigation
CONTENT
 Text
 Images
 Audio
 Video
 Interactives

44. WHAT CAN BE MADE ACCESSIBLE?
PLATFORM
 Use proper semantic
structure and tagging
 Enabling keyboard
navigation
CONTENT
 Text
 Images
 Audio
 Video
 Interactives

45. VIDEO ACCESSIBILIT Y – YESTERDAY
Transcripts
 Advantages
 User can hide/display
 Can be read all at once
 Easy to copy/paste, print
 Disadvantages
 Not synced with video
 Requires more screen area
 More pages to code and
manage

46. VIDEO ACCESSIBILIT Y – YESTERDAY
Open Captions
 Advantages
 Universal (no tech req’d)
 Captions travel w/video
 Good for DVD, projection
 Disadvantages
 Can’t be turned off
 Expensive to change
 Can’t be indexed, searched

47. VIDEO ACCESSIBILIT Y – TODAY
Closed Captions
 Advantages
 Can be turned on/off by
user or admin
 Can be indexed and
searched
 Easy to edit or localize
 Can be read by screen
readers
 Disadvantages
 Requires modern browser

48. VIDEO ACCESSIBILIT Y – TODAY
Closed Captions
 Advantages
 Can be turned on/off by
user or admin
 Can be indexed and
searched
 Easy to edit or localize
 Can be read by screen
readers
 Disadvantages
 Requires modern browser

49. HOW DOES CAPTIONING WORK?
.SRT
.VTT

50. OUTFIT OR RETROFIT?
Only spend your money once! The easiest and least expensive
time to make something accessible is when you’re creating it.
1. Draw up guidelines for content creators
 Internal teams
 External vendors

51. OUTFIT OR RETROFIT?
Only spend your money once! The easiest and least expensive
time to make something accessible is when you’re creating it.
1. Draw up guidelines for content creators
 Internal teams
 External vendors
2. Draw up guidelines for retrofitting existing content

52. PRIORITIZING CONTENT
We can't flip a switch and make all content accessible
overnight, so we have to prioritize. Currently, we're prioritizing
using three criteria:
1. Our most popular titles and products - where we can provide
the most benefit to most users "Biggest bang for the buck”.

53. PRIORITIZING NEW CONTENT
We can't flip a switch and make all content accessible
overnight, so we have to prioritize. Currently, we're prioritizing
using three criteria:
1. Our most popular titles and products - where we can provide
the most benefit to most users "Biggest bang for the buck".
2. Newer titles - these will have the longest shelf-life. Again,
it's easiest to make something accessible when you're
creating it as opposed to going back and retrofitting it later.

54. PRIORITIZING NEW CONTENT
We can't flip a switch and make all content accessible
overnight, so we have to prioritize. Currently, we're prioritizing
using three criteria:
1. Our most popular titles and products - where we can provide
the most benefit to most users "Biggest bang for the buck".
2. Newer titles - these will have the longest shelf-life. Again,
it's easiest to make something accessible when you're
creating it as opposed to going back and retrofitting it later.
3. Requests - if we have an instructor who comes to us and
says "I have a student who needs x in order to use the
product", we will prioritize that product and make ever y
effor t to get that student what s/he needs to access the
content.

55. 9 STEPS TOWARD ACCESSIBILIT Y
1. Coordinate effor ts – establish a steering committee of
representatives from different constituencies and meet
regularly

56. 9 STEPS TOWARD ACCESSIBILIT Y
1. Coordinate effor ts – establish a steering committee of
representatives from different constituencies and meet
regularly
2. Create tiers of compliance
 Level 1
 Level 2
 Level 3

57. 9 STEPS TOWARD ACCESSIBILIT Y
1. Coordinate effor ts – establish a steering committee of
representatives from different constituencies and meet
regularly
2. Create tiers of compliance
 Level 1
 Level 2
 Level 3
3. Look to industry standards bodies, such as WCAG and try to
align your tiers to theirs. You don’t have to reinvent the
wheel.

58. 9 STEPS TOWARD ACCESSIBILIT Y
1. Coordinate effor ts – establish a steering committee of
representatives from different constituencies and meet
regularly
2. Create tiers of compliance
 Level 1
 Level 2
 Level 3
3. Look to industry standards bodies, such as WCAG and try to
align your tiers to theirs. You don’t have to reinvent the
wheel.
4. Establish a list of 2-4 approved vendors in each ser vice
categor y (transcription, tagging etc). This will allow teams
flexibility and the option of getting competitive bids.

59. 9 STEPS TOWARD ACCESSIBILIT Y
5. Get your feet wet - run pilots to attach costs to your tiers
and learn about the process

60. 9 STEPS TOWARD ACCESSIBILIT Y
5. Get your feet wet - run pilots to attach costs to your tiers
and learn about the process
6. Confer with management and stakeholders, using pilot and
other collected data to lay out roadmap & funding for
different levels of compliance

61. 9 STEPS TOWARD ACCESSIBILIT Y
5. Get your feet wet - run pilots to attach costs to your tiers
and learn about the process
6. Confer with management and stakeholders, using pilot and
other collected data to lay out roadmap & funding for
different levels of compliance
7. Draf t a roadmap outlining when you will hit different
milestones

62. 9 STEPS TOWARD ACCESSIBILIT Y
5. Get your feet wet - run pilots to attach costs to your tiers
and learn about the process
6. Confer with management and stakeholders, using pilot and
other collected data to lay out roadmap & funding for
different levels of compliance
7. Draf t a roadmap outlining when you will hit different
milestones
8. Draf t and distribute guidelines to content creators. Schedule
training sessions if necessar y.

63. 9 STEPS TOWARD ACCESSIBILIT Y
5. Get your feet wet - run pilots to attach costs to your tiers
and learn about the process
6. Confer with management and stakeholders, using pilot and
other collected data to lay out roadmap & funding for
different levels of compliance
7. Draf t a roadmap outlining when you will hit different
milestones
8. Draf t and distribute guidelines to content creators. Schedule
training sessions if necessar y.
9. Draf t and distribute instructions to teams that will retrofit
existing content.

64. 3 TIPS FOR TECHNOLOGY IMPLEMENTERS
1. Decide on Open or Closed captioning. At MHE, we’ve decided
on closed but you would have to make that decision at your
organization

65. 3 TIPS FOR TECHNOLOGY IMPLEMENTERS
1. Decide on Open or Closed captioning. At MHE, we’ve decided
on closed but you would have to make that decision at your
organization
2. Look at HTML5 media players with Flash fallback. Some of
the ones I know of are JPlayer, JWPlayer and VideoJS (I
believe two of those are open source).

66. 3 TIPS FOR TECHNOLOGY IMPLEMENTERS
1. Decide on Open or Closed captioning. At MHE, we’ve decided
on closed but you would have to make that decision at your
organization
2. Look at HTML5 media players with Flash fallback. Some of
the ones I know of are JPlayer, JWPlayer and VideoJS (I
believe two of those are open source).
3. Figure our what captioning format you need
 Now: probably .SRT
 Future: looks like .VTT

67. RESOURCES
 US Government’s Section 508 compliance site:
 www.section508.gov
 Web accessibility initiatives at educational institutions:
 www.section508.gov/index.cfm?fuseaction=Academic
 WCAG 2.0 specification:
 www.w3.org/WAI/WCAG20/quickref/

68. Questions
Tole Khesin
VP of Marketing
Mike Phillips
Multimedia Technologist
Neil Kahn
Digital Product Analyst
3Play Media
Indiana University - Purdue
University, Fort Wayne
McGraw-Hill Higher Education
tole@3playmedia.com
neil_kahn@mcgraw-hill.com
philma03@ipfw.edu
Resources
www.3playmedia.com/services-features/tools/integrations/tegrity/
www.3playmedia.com/how-it-works/how-to-guides/