The video uses a narrative structure throughout and there is no
performance from himself or a band. The narrative is told in a circular
way , the video starts at the end. It is told from another perspective, a
person watching the girls life.
Within the video there are many shots of the protagonist. This creates feelings of
sympathy from the audience, because we are seeing the lyrics, a wasted life. The
target audience for this video is the younger generation, 15-19 year olds, this is some-
what similar to the singers age. The songs lyrics address drugs and drug abuse,
which accesses crucial topics and helps educate the youth. The video appeals to
to both genders because, although it is only a female in the video. The video
targets both because the song is about drugs which relates to both genders.
The music begins when it has been established that drugs have killed
the girl lying in the room. The shot when the music does start is a long
shot of a girl lying on a bench with a sleeping bag. This suggests that
she is unfortunate and doesn't have a place to live or sleep. This puts all
focus on the protagonist as the audience want to know more about her
and they ask questions about why she is there and what has happened
to her. They are curious about her life. There is then a close up of her
wiping her face and pulling the sleeping bag in around her which shows
the audience she is cold, creating the audience to feel more sympathy
for her.
The mise en scene also suggests that the girl is unfortunate because the
costume she is wearing. She is wearing ripped tights and also a mans
coat which is too big for her. Along with this she has thick make up on
which suggests she has been trying anything for money. This is also
shown later on the video when there is a series of close ups of the girl
putting make up on in a dodgy flat and then the long shot of her
showing her legs to get the car to stop. It shows that the girl has turned
to prostitution, making the audience sympathize yet again because she
must be desperate to be doing that. The lighting is very natural all the
way through the video which makes it realistic. However, there is key
lighting is on her face which shows her negative expression. The
protagonist has no power in the video, she is a damsel in distress and
the drugs are there to take her away from reality.
When the girl is walking up a hill on her own
and there is nobody around her creates a
sense of panic for the girl. This shows
because she starts to look around as if
anyone is following her. It soon changes
when she looks up to the sky and smiles and
then changes to a mid shot of her opening
her arms. This gives the sense of freedom
which contrasts with the rest of the
video. The close ups in the video contrast
with this shot because they are very closed
in and we feel like the girl is trying to escape
but can't. This is the reason that she takes an
overdose at the end of the video.

A team – ed sheeran

  • 2.
    The video usesa narrative structure throughout and there is no performance from himself or a band. The narrative is told in a circular way , the video starts at the end. It is told from another perspective, a person watching the girls life.
  • 3.
    Within the videothere are many shots of the protagonist. This creates feelings of sympathy from the audience, because we are seeing the lyrics, a wasted life. The target audience for this video is the younger generation, 15-19 year olds, this is some- what similar to the singers age. The songs lyrics address drugs and drug abuse, which accesses crucial topics and helps educate the youth. The video appeals to to both genders because, although it is only a female in the video. The video targets both because the song is about drugs which relates to both genders.
  • 4.
    The music beginswhen it has been established that drugs have killed the girl lying in the room. The shot when the music does start is a long shot of a girl lying on a bench with a sleeping bag. This suggests that she is unfortunate and doesn't have a place to live or sleep. This puts all focus on the protagonist as the audience want to know more about her and they ask questions about why she is there and what has happened to her. They are curious about her life. There is then a close up of her wiping her face and pulling the sleeping bag in around her which shows the audience she is cold, creating the audience to feel more sympathy for her.
  • 5.
    The mise enscene also suggests that the girl is unfortunate because the costume she is wearing. She is wearing ripped tights and also a mans coat which is too big for her. Along with this she has thick make up on which suggests she has been trying anything for money. This is also shown later on the video when there is a series of close ups of the girl putting make up on in a dodgy flat and then the long shot of her showing her legs to get the car to stop. It shows that the girl has turned to prostitution, making the audience sympathize yet again because she must be desperate to be doing that. The lighting is very natural all the way through the video which makes it realistic. However, there is key lighting is on her face which shows her negative expression. The protagonist has no power in the video, she is a damsel in distress and the drugs are there to take her away from reality.
  • 6.
    When the girlis walking up a hill on her own and there is nobody around her creates a sense of panic for the girl. This shows because she starts to look around as if anyone is following her. It soon changes when she looks up to the sky and smiles and then changes to a mid shot of her opening her arms. This gives the sense of freedom which contrasts with the rest of the video. The close ups in the video contrast with this shot because they are very closed in and we feel like the girl is trying to escape but can't. This is the reason that she takes an overdose at the end of the video.