Most people watch music videos casually every day as background noise. Drum and bass was a popular genre among those surveyed. Respondents expected drum and bass promotion videos to have a low-budget, realistic style fitting the genre's social atmosphere. People anticipated Chase and Status videos would include typical codes and conventions of the artists. Respondents preferred CD advertisements in magazines to feature an image of the artist over graphics and short, straight-to-the-point text rather than lots of information.