The document summarizes the results of a survey about music video preferences. It found that hip hop and R&B were the most popular genres among the Asian respondents. Visual art was the most popular element in a music video, followed by narrative. The majority said the location of shooting a music video doesn't matter and that music videos can change their opinion of a song.
1. Target Audience Research – Conclusions
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Janay (f) Robert (m) Rahul (m) Julio (m)
Males
Female
Everybody's resultscombined
Males
Females
These results show that we had used a
sample size of 40 people. 50% of our
respondents were males and 50% were
females. We chose this proportion because
our target audience consists of both males
and females. Janay, the only female in our
group, received results mostly from
females. This was helpful as it helped to
bring the total results to be 50/50 between
males and females as Robert’s results
were mostly from males.
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FavouriteAspectsof a Music Video
The Performance
A Narrative
A Concept
Visual/Visual Art
CGI/Animation
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5
10
15
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30
FavouriteMusical Genres
Hip-Hop
RnB
Rock
Soft Rock
Acoustic
Folk
Electronic
House
Garage
Dubstep
Drum and Bass
Pop
Genres Not Mentioned
Our results show us that by far, our sample’s most popular genre was Hip-Hop and RnB. The
reason for this could be because the majority of our respondents were Asian and they tend to
typically favour these genres compared to the rest of the other genres. Other genres, like
Rock, Electronic Dubstep and Pop were fairly at consistent levels. These tend to be favoured
mostly by White males and females. Folk music was the least popular, mostly likely because
it is most favoured by older people but only 2 people who were +41 participated in the
survey. This however may be not important as they are not particularly our target audience. A
few genres that were not given mention as selections were bought up by respondants like
Regge, Bashment and Metal
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Visual Art was the most popular option, with narrative being second. Performance was the
second least popular option. This was surprising as most big budget music videos (for
example Lady Gaga and Rihanna) are performance based music videos, with some narrative
playing a part.
3. Age Make-up of TotalResults
Under 15s
16-24
25-30
31-40
41+
Racial Make up of Total Results
White
Black
Asian
Mixed
Other
4. Should a Music Video of a Particular Genre Stick to a ParticualrStyle
Yes
No
Number of People Who Watch MusicVideosMade by Independent/Unsigned Artists
Yes
No
Do Not Know
Majority of respondents answered that they
do listen to independant/unsigned music.
The majority of those who answered yes
were those who listen to Dubstep, Drum and
Bass and Acoustic music. Those who
answered ‘No’ and ‘Do Not Know’ were
mostly those who ticked Hip-Hop, RnB and
Pop music.
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InteriorStudio External
Locatation
Mixture Doesn't Matter
Preferance of Wherea Music Video Should Be Shot At
Preferance of Where a Music Video
Should Be Shot At
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Yes Positively No Positively Yes
Negetively
No Negetively Depends on
the Genre
Opinons Changed by a Music Video
Opinons Changedby a Music Video
The majority answered that a music did change their opinion of a song because of a music
video. This is interesting as Pop music is often associated with fancy and big budget music
videos, yet in our survey, this was the least popular genre. Therefore, perhaps the music
industry relies on the music video, rather than the actual song, to get a single high the singles
chart.
The majority had responded by
saying the it doesn’t necessarily
matter on where a music video
should be shot. Perhaps
indicating that it is more so the
creativity of the music video that
keeps the audience watching.
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InteriorStudio External
Locatation
Mixture Doesn't Matter
Preferance of Wherea Music Video Should Be Shot At
Preferance of Where a Music Video
Should Be Shot At
0
5
10
15
20
25
Yes Positively No Positively Yes
Negetively
No Negetively Depends on
the Genre
Opinons Changed by a Music Video
Opinons Changedby a Music Video
The majority answered that a music did change their opinion of a song because of a music
video. This is interesting as Pop music is often associated with fancy and big budget music
videos, yet in our survey, this was the least popular genre. Therefore, perhaps the music
industry relies on the music video, rather than the actual song, to get a single high the singles
chart.
The majority had responded by
saying the it doesn’t necessarily
matter on where a music video
should be shot. Perhaps
indicating that it is more so the
creativity of the music video that
keeps the audience watching.