Our media product uses, develops, and challenges conventions of real media products in the following ways: 1) We develop conventions by adding elements like different fonts, colors, images, and messages that relate the product to the theme or message of the work. However, we also challenge conventions by omitting typical elements or using unconventional designs, layouts, or combinations of elements. 2) For example, on the CD cover we challenge conventions by using multiple images instead of one, and on the back insert we add social media logos and change the background color. 3) Across all elements, we aim to reinforce the themes of being "torn" through subtle design choices while still maintaining clarity of information

1. In what ways does your media
product use, develop and challenge
forms or conventions of real media
products?

2. CD COVER
USE DEVELOP CHALLENGE
• Use of one back ground • Adele's cover uses one • Instead of using one
colour which we also see font for her name and picture of the artist
in Adele's album cover – album name. which we see in real
similar genre to our However, we developed media products, for
album. this as we used two example, Adele's, we
• Adele is seen to be different readable fonts. decided to have
looking away from the Amy Piner is written in a reoccurring pictures
camera and so is our feminine which allows us to show
artist which reinforces font, whereas, TORN, is the full effect of her
Real media product the sad emotion. written in a font that being torn with the
• Use of black and white emphasises the word. fading of the same image
Adele on the image, which also and her becoming more
reinforces the emotion. shattered.
• Make the artists name
and album name clear by
having two different
colours which are almost
a theme throughout.

3. INLAY
USE DEVELOP CHALLENGE
• Written a message that • We developed on the • We challenged the real
relates to the album. On written message by media product by leaving
our inlay we have a highlight the fact that the the background plain in
message written about message relates to the order for the message
been torn which relates album I wrote the word and image to stand out.
to our album name. This ‘tear’ in the same font as • We also added credit at
is similar in Mariah the font torn is written the bottom to the
Carey’s inlay where she in, I also underlined the production
has a message written word hold as this word team, family, friends and
Real media product with the word rainbow puts emphasis on the fans which is not seen on
involved which also picture. inlay cards.
Mariah Carey relates to her album
name.

4. CD
USE DEVELOP CHALLENGE
• Name of artist and • Unlike on the real • We challenged the real
album name is clear on media product where media product by adding
our CD as well as the real one colour has been a copyright around the
media product – used for the artist and edge of the CD. This
Adele19. album name. We copyright states the
• One colour has been developed this idea by rights and shows the
used as the background. showing continuity by record label name.
This colour is a running having the two different Whereas on the real
theme throughout which colours used on the media product the
Real media product has been used on both album cover. record company name is
CD’s. just printed below.
Adele

5. BACK INSERT
USE DEVELOP CHALLENGE
• Typical conventions • Instead of just placing a • By adding facebook and
present: picture, we developed twitter logos we have
• Track listing is the idea of having a challenged the
numbered and clearly picture by creating a conventional back insert
laid out. silhouette. A dark as people are more
• Barcode. silhouette almost shows active online and
• Institutional a darker/emotional side therefore can keep
information. to a person and connected to the artist
• Record label logo. reinforces the theme. via this service.
• Stuck to the colour • The real media product • Instead of having the
scheme throughout. doesn’t have the artist same background colour
Real media product and album name written as the front cover, we
Adele on the back again. challenged this by taking
the red from the album
name – TORN – and
using this as the
background colour for
the back. This shows
continuity as we have
done a reversal of
colours, putting TORN in
the same colour as the
cover background.

6. MAGAZINE ADVERT
USE DEVELOP CHALLENGE
• Artist and album name • To develop the • As many people now
is clear – two different magazine advert, we use Smartphone's, we
fonts and colours are have added an image of have ensured access to
used. There also the what the CD cover looks content is easy on their
biggest font size as that's like. This makes it clearer phones by simply placing
what’s most important. for potential buyers. By a QR code which can be
• A colour scheme is putting an outline scanned by a
clearly noticeable. around the cover enables Smartphone.
• Both covers state when it to stand out further. • We have challenged the
Real media product the album is out. • Although both adverts use of one colour for the
Mariah Carey say the CD is background, by having
available/out now , one main colour,
unlike the real media however, adding tears
product, we have and showing a darker
developed this more by colour below to reinforce
adding the recognisable these tears which
logos of stores where the emphasise the album
CD can be bought. name.
• We have also
challenged the picture,
as we have used two
different pictures,
however, wearing the
same clothes.

7. MUSIC VIDEO
USE DEVELOP CHALLENGE
• Adele: • Stop motion was used • We challenge the use of
Someone like you to show two flashbacks – flashback as one was in
- See Adele wearing a One happy flashback and colour which showed a
jacket. one sad flashback. happy memory and the
- Our singer wears woolly • Instead of using shots one that was a sad
clothing. which constantly show memory was in black and
- Use of black and white. the artists face. We white which is
chose to do some point conventional for a
• Eamon: of view shots – The first flashback.
I don’t want you back scene when she’s looking • Instead of the artist
-Use of black and white at pictures and a scene in singing to the partner as
to show a flashback. the middle where we see we see in music videos
- Use of fades. her writing before it such as in Eamon, in the
zooming into a flashback. first scene we see her
• Frankee: singing down towards
F U right back the frame which holds a
-See her throwing stuff happy memory of the
out the window same as two.
our last scene.
- Use of black and white
to show a flashback.
- Use of fades – ends in a
fade so does our

8. MUSIC VIDEO
USE DEVELOP CHALLENGE
• Product placement • We normally see • We challenged the
females in their bedroom conventional opening
singing, which reinforces scene by showing a point
isolation and loneliness. of view shot instead of
However, we developed an establishing shot
this by having our artist showing the artist and
sitting in the living room. location.
• Narrative based story
line.
• Love/Break ups
• Lip syncing
• We used stop motion to
reinforce the flashbacks
instead of just using
black and white.