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G321 provided a helpful questionnaire for the film magazine research by allowing comparisons to be made and improvements identified. The G321 questions about color, gender, age and hobbies/interests were adapted for the film magazine questions to make the information more relevant. Analyzing the G321 questionnaire helped determine what essential questions to ask for the film magazine research by elaborating on the previous research and ensuring questions were straightforward rather than irrelevant.
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Evaluation Q5
The document discusses the target audience for a media product rated 12A. Based on the content and questionnaire results from late teens, the target audience is primarily late teens. Similar to other 12A rated media products, it does not contain graphic violence or scenes unsuitable for younger children. Crime/murder mysteries were popular among questionnaire respondents, so the media product focuses on this genre aimed at appealing to late teens.
2nd survey analysis
This document analyzes the results of Ella Potton's second audience survey about preferences for music videos, album artwork, and advertising. Some key findings include:
1) Pop, alternative, and indie remain the most preferred genres of music. Respondents preferred a retrospective visual style and specific lighting/color schemes for music videos.
2) YouTube and Spotify are the primary platforms for viewing music videos and listening to alternative/indie music.
3) NME magazine was seen as more relevant than Rolling Stone for advertising due to targeting a younger audience.
4) Pastel, bold, and complementary color schemes were found to be more interesting for album artwork and advertisements.
Evaluation of original photography
Mitchell Turner selected photography for his music magazine targeted at readers aged 15-30. Through research, he understood his audience's interests to pick relevant images. The front cover showed direct eye contact to engage readers. Contents pages featured equipment like turntables and headphones relating to the music genre. A double page spread was chosen for its ability to manipulate and add elements like DJ software on an iPad. Some photos were rejected for lacking engagement, having unappealing elements like drinking, or having poor quality from shadows.
Unit21 survey
The feedback received on the first question was positive overall. The narrative and characters were well developed and felt realistic. However, the first act was busier than the rest of the film. Improving the other two acts to make them more developed and detailed could help address this. Changing the overall theme to focus on forced marriages was suggested, but the story is meant to be about LGBT issues and family issues in the 1980s. The character Miko could be linked to a book more prominently.
Feedback on the second question was also positive. The PowerPoint presentation was well done and neatly organized. The sizzle reel helped clearly convey the story and important issues around same-sex love and societal reactions. The target
Primary Target Audience Research
The document discusses different methods for conducting primary research to understand a target audience's wants and needs from media. It describes advantages and disadvantages of questionnaires, interviews, and focus groups. The author conducted a focus group and questionnaire for their target audience. The questionnaire results showed that the audience mainly uses the internet and music daily, and wants media to be faster with less ads and more free content. For the author's thriller film idea, the focus group suggested adding an original twist. The audience agreed it was a good idea to stick to thriller genre codes and conventions.
Primary Audience Research
The document discusses research conducted for a music video targeting a primary audience. It describes deciding to use mainly qualitative questions in the questionnaire to get detailed opinions. Some quantitative questions would be used upfront to screen participants. While most audience members wanted multiple locations or a narrative in the video, the researchers decided on a single location of a house party/live gig to keep costs low as an emerging band and best represent the genre.
Mediaaaaa 2222
The document discusses audience feedback received on a music video. It describes conducting a questionnaire and receiving comments on YouTube and WhatsApp that indicated audiences wanted a clearer narrative and storyline. Based on this feedback, the group changed the music video to include a main character dealing with relationship problems. Audience feedback from multiple sources helped inspire improvements and ensured the final product met expectations of their target demographic.
Audience feedback theory
The document discusses feedback from interviews with an audience aged 20-26 about a documentary on the independent music scene. The feedback was positive, suggesting the content was reliable and entertaining and that the audience accepted the ideology presented that the independent music scene is successful. The responses show that some audience members were more actively engaged with the information while others seemed to more passively enjoy the entertainment.
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Evaluation Q5
The document discusses the target audience for a media product rated 12A. Based on the content and questionnaire results from late teens, the target audience is primarily late teens. Similar to other 12A rated media products, it does not contain graphic violence or scenes unsuitable for younger children. Crime/murder mysteries were popular among questionnaire respondents, so the media product focuses on this genre aimed at appealing to late teens.
2nd survey analysis
This document analyzes the results of Ella Potton's second audience survey about preferences for music videos, album artwork, and advertising. Some key findings include:
1) Pop, alternative, and indie remain the most preferred genres of music. Respondents preferred a retrospective visual style and specific lighting/color schemes for music videos.
2) YouTube and Spotify are the primary platforms for viewing music videos and listening to alternative/indie music.
3) NME magazine was seen as more relevant than Rolling Stone for advertising due to targeting a younger audience.
4) Pastel, bold, and complementary color schemes were found to be more interesting for album artwork and advertisements.
Evaluation of original photography
Mitchell Turner selected photography for his music magazine targeted at readers aged 15-30. Through research, he understood his audience's interests to pick relevant images. The front cover showed direct eye contact to engage readers. Contents pages featured equipment like turntables and headphones relating to the music genre. A double page spread was chosen for its ability to manipulate and add elements like DJ software on an iPad. Some photos were rejected for lacking engagement, having unappealing elements like drinking, or having poor quality from shadows.
Unit21 survey
The feedback received on the first question was positive overall. The narrative and characters were well developed and felt realistic. However, the first act was busier than the rest of the film. Improving the other two acts to make them more developed and detailed could help address this. Changing the overall theme to focus on forced marriages was suggested, but the story is meant to be about LGBT issues and family issues in the 1980s. The character Miko could be linked to a book more prominently.
Feedback on the second question was also positive. The PowerPoint presentation was well done and neatly organized. The sizzle reel helped clearly convey the story and important issues around same-sex love and societal reactions. The target
Primary Target Audience Research
The document discusses different methods for conducting primary research to understand a target audience's wants and needs from media. It describes advantages and disadvantages of questionnaires, interviews, and focus groups. The author conducted a focus group and questionnaire for their target audience. The questionnaire results showed that the audience mainly uses the internet and music daily, and wants media to be faster with less ads and more free content. For the author's thriller film idea, the focus group suggested adding an original twist. The audience agreed it was a good idea to stick to thriller genre codes and conventions.
Primary Audience Research
The document discusses research conducted for a music video targeting a primary audience. It describes deciding to use mainly qualitative questions in the questionnaire to get detailed opinions. Some quantitative questions would be used upfront to screen participants. While most audience members wanted multiple locations or a narrative in the video, the researchers decided on a single location of a house party/live gig to keep costs low as an emerging band and best represent the genre.
Mediaaaaa 2222
The document discusses audience feedback received on a music video. It describes conducting a questionnaire and receiving comments on YouTube and WhatsApp that indicated audiences wanted a clearer narrative and storyline. Based on this feedback, the group changed the music video to include a main character dealing with relationship problems. Audience feedback from multiple sources helped inspire improvements and ensured the final product met expectations of their target demographic.
Audience feedback theory
The document discusses feedback from interviews with an audience aged 20-26 about a documentary on the independent music scene. The feedback was positive, suggesting the content was reliable and entertaining and that the audience accepted the ideology presented that the independent music scene is successful. The responses show that some audience members were more actively engaged with the information while others seemed to more passively enjoy the entertainment.
Question 5
The document discusses how the author addressed their audience in a rock music magazine. They ensured the front cover image had a direct address to the camera to create a sense of connection between the subject and audience member. Having a direct address on the front cover also made it seem like the subject cared about and wanted to connect with the audience. As the front cover is the first thing seen, a direct address was important. All interior images also had direct addresses to continue this connection throughout the magazine and give it a unified, professional look.
Question 1
The document analyzes the front cover and contents page that the author created for their music magazine coursework. For both the front cover and contents page, the author chose to follow the established codes and conventions of real music magazines. Specifically:
1) The front cover positions the masthead at the top center of the page as most magazines do.
2) It uses a direct address photo on the cover, as real magazines commonly do to create a personal connection.
3) Cover lines frame the photo and promote bands, following conventions.
4) The contents page includes the magazine name, though it does not include the front cover screenshot that many magazines use. Overall, the author
Questionnaire Analysis - Graphs
The document analyzes results from a 20-person questionnaire about music video preferences. Key findings include:
1) Most participants were female students ages 17-19.
2) R&B was the most popular music genre.
3) 75% of participants watch music videos, mostly very frequently on YouTube instead of TV.
4) Participants preferred music videos that tell a story or convey a theme over just a performance.
5) Most said a music video influences their decision to purchase a song.
Survey responses
The document discusses conducting a survey to help create a music video targeted at indie rock listeners aged 17-34. The survey gathered both qualitative and quantitative data on topics like gender, age, music preferences, and ideas for video settings and concepts. Analyzing the results allowed the creator to tailor the music video's characters, details, structure, and mise-en-scene to suit the target audience's responses and expectations. In conclusion, the survey was deemed a good way to efficiently collect audience input to improve the video.
Questionnaire results 13
The document discusses the results of a questionnaire given to the target audience of a music video. It found that the target audience enjoys the conventions of the genre and focuses on storylines. Respondents believed the storyline was key and that appealing to both genders would attract more viewers. Though audiences said they wanted both genders represented, the music group decided to feature only females since the song focuses on women and it would be easier to film without depending on others outside the group.
How did my products appeal to my target
The target audience for the music products is teenagers and young adults aged 10-30. The music video will appeal to this audience through its love narrative and depiction of real life relationship scenarios that teenagers can relate to. Bright, intriguing edits are also used. The music advertisement features a young artist of the same age as the target audience to facilitate connections. It promotes the music on social media, which teenagers frequently use. The digipack uses bright, colorful imagery and features the young artist to appeal to teenagers and encourage them to consume the products. Overall, the strong narratives and bright, eye-catching designs of the products are intended to effectively engage the target teenage audience.
Feedback from my questionnaire
The document summarizes the results of a questionnaire given to the target audience for a music video. It found that the internet was the most popular media among respondents. Television was second most popular for shows like dramas and comedies. Most respondents spent 3-4 hours per day on media and favored R&B music genres. Responses were mixed on whether the music video should include a storyline. The questionnaire provided useful insights into the target audience's preferences that can be applied to the music video.
Audience research
The document summarizes audience research conducted to inform the production of a music video. It includes questions asked of the target audience and the main findings. The research found that the target audience is mainly 16-18 year old females who watch music videos primarily on YouTube. They prefer videos with strong narratives and performances that make them feel sad or soothed. Most would watch a love-based video and suggested depicting a couple going through relationship challenges as the theme for the music video being produced. The audience research provided guidance on the genre, platform, themes, and story to focus on to create a successful music video for this audience.
Mo Question 3 Evaluation
The respondent learned several things from audience feedback on their film:
- Their target audience was primarily 15-22 year olds, as 70% of respondents fell in that age range.
- 90% of respondents liked horror films, indicating it was a good genre choice.
- Qualitative feedback provided insights into what elements audiences expect in a horror film, which could be incorporated into the film trailer and production.
Question 5 evaluation
The document summarizes market research conducted to attract the target audience of 15-19 year old men and women to a film. It describes using Facebook and Twitter pages to promote the film through social media popular with teenagers. A survey monkey collected audience feedback, showing over 75% of respondents were women and over 85% enjoyed the film opening. The majority rated it 8/10 and said they would watch the full film. Feedback provided insights to refine the film for wider appeal.
Digipak
The document summarizes the results of a survey about music preferences. It found that most respondents were aged 16-20, female, and white British. For design elements, black and white colors and close-up camera shots tested well. Names of songs and artists emerged as the most noticeable front cover elements. Images were seen as more important than text for grabbing attention on album covers and posters. Handwritten font styles were also popular. The survey results will help inform the design of a music album cover and promotional materials.
Evaluation 3
The document provides feedback from surveys about a documentary. Respondents mostly commented that they enjoyed the variety of facts and figures presented. They also liked the interview with a community member who was involved with supporting the local hospital. Some felt the documentary addressed the topic well but could have gone into more depth, for example by interviewing more people directly impacted by changes to hospital services. Suggested improvements included using higher quality audio equipment for voiceovers and including more b-roll footage to supplement interviews.
Question 5 evaluation
The document summarizes market research conducted to understand how a film attracted its target audience of 15-19 year old men and women. It discusses using social media like Facebook and Twitter for marketing. An online survey was distributed to teens who had seen the film to understand audience feedback. The results showed the film successfully targeted women and that nearly 90% of respondents enjoyed the opening and would watch the full film. The majority of survey respondents were within the target age range, showing the research was effective at understanding this key audience.
What have you learnt from your audience feedback
The group handed out questionnaires to gather audience feedback but received less than half back, making the results unreliable. They found that females prefer the performance and males the narrative. Their target market is ages 16-22, who listen to indie music. They aimed the video at older teens and early 20s, including both narrative and performance to engage both genders. The audience feedback helped the group understand what the target market wants to see.
Questionaire Data
This document discusses the results of a survey that asked questions to help determine the target demographic, genre, and platform for a new music video. The questions aimed to identify the target age and gender, most popular music genres, how often people listen to music, preferred music platforms, songwriting trends, and audience interest in music. The results will help decide if the video should focus on inclusion and determine if it will be viewed and relevant to the audience.
Weekly reflection 2
This week the document's author began research on mental illness by taking books from the learning center and consulting a psychologist. They also created an online survey to learn about public perceptions of mental illness which received over 180 responses. According to the survey, the target audience for a series about characters with mental illness would be women aged 18-24 who are interested in positive representation. The author has begun casting and filled the role of Riley Matthews, with the male lead still to be cast. Overall it was a productive week of research and casting for the author's film project on mental illness.
Evaluation question 1
This document discusses how the author's music magazine both follows and challenges conventions of existing magazines. It notes how the author's magazine includes common elements like the masthead location and cover lines placement. However, it also discusses ways the author's magazine is different, such as using a black, white, and blue color scheme tailored to the genre of music. The author also included social media handles on the front cover to appeal to younger readers who frequently use social media. The document argues these changes help the magazine relate better to its target audience.
William's Evaluation - Question 2
The document discusses how the author gathered and incorporated feedback from their target audience of teenagers aged 12 to 18 to improve their media project. They conducted a survey, interviews, and a showcase screening to understand what the audience wanted and evaluate their work. Feedback revealed issues like poor sound quality in one trailer section and unnatural acting that were addressed. Regular informal feedback also helped fix problems like unrealistic head movement in a scene. Considering the target audience's needs and feedback allowed the author to create a final product better suited for their demographic.
Three
By carrying out audience feedback on advertisements for the documentary "Batteries Not Included", the creator learned that the ads effectively conveyed the intended themes and messaging. Feedback indicated the newspaper ad captured the feeling of a child distracted by technology through its imagery. Listeners of the radio ad understood the documentary's topic from the included interview clips and were engaged. Viewers of the documentary praised the creative opening titles, relevant music, and variety of interviewees. The audience research validated that the ads and documentary followed industry conventions well.
Task 9
The survey responses showed that 75% of respondents were between ages 15-17, females, listened to rock/metal music, and read magazines like Kerrang and Rock Sound. This matches the target audience for the magazine. Respondents also expressed interest in band interviews, photos of popular rock/metal bands like My Chemical Romance and Nirvana, and a dark color scheme. The survey provides useful guidance on what content and design elements will appeal most to the target readership and allows the creator to design a magazine that meets their preferences.
Unleashing the power_of_innovation
- The document summarizes a survey of 246 CEOs about innovation conducted by PwC.
- It finds that CEOs now see innovation as vital for business survival and are taking more direct responsibility for driving innovation. However, organizational culture can still inhibit innovation.
- Companies are looking for more radical innovation in business models and customer experiences, not just products. Successful innovation also requires collaboration beyond R&D and involving frontline teams.
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Question 5
The document discusses how the author addressed their audience in a rock music magazine. They ensured the front cover image had a direct address to the camera to create a sense of connection between the subject and audience member. Having a direct address on the front cover also made it seem like the subject cared about and wanted to connect with the audience. As the front cover is the first thing seen, a direct address was important. All interior images also had direct addresses to continue this connection throughout the magazine and give it a unified, professional look.
Question 1
The document analyzes the front cover and contents page that the author created for their music magazine coursework. For both the front cover and contents page, the author chose to follow the established codes and conventions of real music magazines. Specifically:
1) The front cover positions the masthead at the top center of the page as most magazines do.
2) It uses a direct address photo on the cover, as real magazines commonly do to create a personal connection.
3) Cover lines frame the photo and promote bands, following conventions.
4) The contents page includes the magazine name, though it does not include the front cover screenshot that many magazines use. Overall, the author
Questionnaire Analysis - Graphs
The document analyzes results from a 20-person questionnaire about music video preferences. Key findings include:
1) Most participants were female students ages 17-19.
2) R&B was the most popular music genre.
3) 75% of participants watch music videos, mostly very frequently on YouTube instead of TV.
4) Participants preferred music videos that tell a story or convey a theme over just a performance.
5) Most said a music video influences their decision to purchase a song.
Survey responses
The document discusses conducting a survey to help create a music video targeted at indie rock listeners aged 17-34. The survey gathered both qualitative and quantitative data on topics like gender, age, music preferences, and ideas for video settings and concepts. Analyzing the results allowed the creator to tailor the music video's characters, details, structure, and mise-en-scene to suit the target audience's responses and expectations. In conclusion, the survey was deemed a good way to efficiently collect audience input to improve the video.
Questionnaire results 13
The document discusses the results of a questionnaire given to the target audience of a music video. It found that the target audience enjoys the conventions of the genre and focuses on storylines. Respondents believed the storyline was key and that appealing to both genders would attract more viewers. Though audiences said they wanted both genders represented, the music group decided to feature only females since the song focuses on women and it would be easier to film without depending on others outside the group.
How did my products appeal to my target
The target audience for the music products is teenagers and young adults aged 10-30. The music video will appeal to this audience through its love narrative and depiction of real life relationship scenarios that teenagers can relate to. Bright, intriguing edits are also used. The music advertisement features a young artist of the same age as the target audience to facilitate connections. It promotes the music on social media, which teenagers frequently use. The digipack uses bright, colorful imagery and features the young artist to appeal to teenagers and encourage them to consume the products. Overall, the strong narratives and bright, eye-catching designs of the products are intended to effectively engage the target teenage audience.
Feedback from my questionnaire
The document summarizes the results of a questionnaire given to the target audience for a music video. It found that the internet was the most popular media among respondents. Television was second most popular for shows like dramas and comedies. Most respondents spent 3-4 hours per day on media and favored R&B music genres. Responses were mixed on whether the music video should include a storyline. The questionnaire provided useful insights into the target audience's preferences that can be applied to the music video.
Audience research
The document summarizes audience research conducted to inform the production of a music video. It includes questions asked of the target audience and the main findings. The research found that the target audience is mainly 16-18 year old females who watch music videos primarily on YouTube. They prefer videos with strong narratives and performances that make them feel sad or soothed. Most would watch a love-based video and suggested depicting a couple going through relationship challenges as the theme for the music video being produced. The audience research provided guidance on the genre, platform, themes, and story to focus on to create a successful music video for this audience.
Mo Question 3 Evaluation
The respondent learned several things from audience feedback on their film:
- Their target audience was primarily 15-22 year olds, as 70% of respondents fell in that age range.
- 90% of respondents liked horror films, indicating it was a good genre choice.
- Qualitative feedback provided insights into what elements audiences expect in a horror film, which could be incorporated into the film trailer and production.
Question 5 evaluation
The document summarizes market research conducted to attract the target audience of 15-19 year old men and women to a film. It describes using Facebook and Twitter pages to promote the film through social media popular with teenagers. A survey monkey collected audience feedback, showing over 75% of respondents were women and over 85% enjoyed the film opening. The majority rated it 8/10 and said they would watch the full film. Feedback provided insights to refine the film for wider appeal.
Digipak
The document summarizes the results of a survey about music preferences. It found that most respondents were aged 16-20, female, and white British. For design elements, black and white colors and close-up camera shots tested well. Names of songs and artists emerged as the most noticeable front cover elements. Images were seen as more important than text for grabbing attention on album covers and posters. Handwritten font styles were also popular. The survey results will help inform the design of a music album cover and promotional materials.
Evaluation 3
The document provides feedback from surveys about a documentary. Respondents mostly commented that they enjoyed the variety of facts and figures presented. They also liked the interview with a community member who was involved with supporting the local hospital. Some felt the documentary addressed the topic well but could have gone into more depth, for example by interviewing more people directly impacted by changes to hospital services. Suggested improvements included using higher quality audio equipment for voiceovers and including more b-roll footage to supplement interviews.
Question 5 evaluation
The document summarizes market research conducted to understand how a film attracted its target audience of 15-19 year old men and women. It discusses using social media like Facebook and Twitter for marketing. An online survey was distributed to teens who had seen the film to understand audience feedback. The results showed the film successfully targeted women and that nearly 90% of respondents enjoyed the opening and would watch the full film. The majority of survey respondents were within the target age range, showing the research was effective at understanding this key audience.
What have you learnt from your audience feedback
The group handed out questionnaires to gather audience feedback but received less than half back, making the results unreliable. They found that females prefer the performance and males the narrative. Their target market is ages 16-22, who listen to indie music. They aimed the video at older teens and early 20s, including both narrative and performance to engage both genders. The audience feedback helped the group understand what the target market wants to see.
Questionaire Data
This document discusses the results of a survey that asked questions to help determine the target demographic, genre, and platform for a new music video. The questions aimed to identify the target age and gender, most popular music genres, how often people listen to music, preferred music platforms, songwriting trends, and audience interest in music. The results will help decide if the video should focus on inclusion and determine if it will be viewed and relevant to the audience.
Weekly reflection 2
This week the document's author began research on mental illness by taking books from the learning center and consulting a psychologist. They also created an online survey to learn about public perceptions of mental illness which received over 180 responses. According to the survey, the target audience for a series about characters with mental illness would be women aged 18-24 who are interested in positive representation. The author has begun casting and filled the role of Riley Matthews, with the male lead still to be cast. Overall it was a productive week of research and casting for the author's film project on mental illness.
Evaluation question 1
This document discusses how the author's music magazine both follows and challenges conventions of existing magazines. It notes how the author's magazine includes common elements like the masthead location and cover lines placement. However, it also discusses ways the author's magazine is different, such as using a black, white, and blue color scheme tailored to the genre of music. The author also included social media handles on the front cover to appeal to younger readers who frequently use social media. The document argues these changes help the magazine relate better to its target audience.
William's Evaluation - Question 2
The document discusses how the author gathered and incorporated feedback from their target audience of teenagers aged 12 to 18 to improve their media project. They conducted a survey, interviews, and a showcase screening to understand what the audience wanted and evaluate their work. Feedback revealed issues like poor sound quality in one trailer section and unnatural acting that were addressed. Regular informal feedback also helped fix problems like unrealistic head movement in a scene. Considering the target audience's needs and feedback allowed the author to create a final product better suited for their demographic.
Three
By carrying out audience feedback on advertisements for the documentary "Batteries Not Included", the creator learned that the ads effectively conveyed the intended themes and messaging. Feedback indicated the newspaper ad captured the feeling of a child distracted by technology through its imagery. Listeners of the radio ad understood the documentary's topic from the included interview clips and were engaged. Viewers of the documentary praised the creative opening titles, relevant music, and variety of interviewees. The audience research validated that the ads and documentary followed industry conventions well.
Task 9
The survey responses showed that 75% of respondents were between ages 15-17, females, listened to rock/metal music, and read magazines like Kerrang and Rock Sound. This matches the target audience for the magazine. Respondents also expressed interest in band interviews, photos of popular rock/metal bands like My Chemical Romance and Nirvana, and a dark color scheme. The survey provides useful guidance on what content and design elements will appeal most to the target readership and allows the creator to design a magazine that meets their preferences.
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- Companies are looking for more radical innovation in business models and customer experiences, not just products. Successful innovation also requires collaboration beyond R&D and involving frontline teams.
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Similar to Questionnaire info
Evaluation - Question Three
Through audience feedback on social media platforms and interviews, the document summarizes what was learned about the promotional package created for a band. Feedback indicated that the music video's editing, storyline, and live performance elements were effective overall. The digipak and magazine ad were praised for their simple yet eye-catching designs that matched the retro punk style. Suggestions included making the storyline and genre conventions in the video clearer and redesigning one graphic element digitally for consistency.
Q3. What have you learned from your audience feedback?
The document discusses feedback received at various stages of a film marketing campaign project. It describes conducting primary research to validate the target audience, secondary research on similar films using IMDb and Pearl and Dean, and receiving feedback from rough cut screenings to improve the teaser trailer. Feedback helped clarify the plot and increased appeal. Final screening feedback on the teaser, poster, and magazine showed the marketing campaign was successful at presenting a cohesive narrative and appealing to the target audience.
Evaluation q3
The document discusses several target audience research projects conducted to inform the creation of a music video. The initial target audience of 16-25 year olds was narrowed to 16-19 year olds. Questionnaires and focus groups were used to gather feedback. Later research projects using Flickr comments and recorded focus group discussions provided more useful data for analysis. The most effective questions addressed specific elements of the music video concept and helped evaluate audience understanding.
Evaluation q3
The document discusses the target audience research conducted for a music video project. The initial target audience of 16-25 year olds from various backgrounds was found to be too broad. The age range was narrowed to 16-19 to focus on the students accessible to the researchers. Various research methods were used including questionnaires, focus groups, and gathering feedback on rough cuts of the video. The research helped shape the music video to better appeal to the target audience by clarifying concepts and addressing issues raised in oppositional feedback.
Target audience feedback
Lukewarm Productions conducted audience research after producing a music video to gather feedback on what worked well and what could be improved. They used online surveys and interviews to collect feedback. Survey results showed that 80% would buy products in the video, 90% felt the clothing was appropriate, and most understood the narrative and concept. Interviews found the target audience enjoyed the song and dream concept but noted negative aspects like camera quality and lack of female representation.
Evaluation 3
Samantha obtained feedback on her music video, digipak, and magazine advertisement from a focus group of 10 people who evaluated the projects. The focus group consisted mainly of females aged 16-20 from Harlow who listened to acoustic rock. Feedback was positive for elements like props and costumes but identified areas for improvement like some shot types, lighting, and font readability. Overall the projects worked well together capturing the theme of "distance and journey" but could be made more eye-catching and professional with experimentation and technical skills.
Q3. What have you learned from your audience feedback
The document discusses feedback received at various stages of a film marketing campaign project. Rough cut screenings provided feedback that helped clarify the narrative and make the teaser more appealing. Final screening feedback indicated the marketing campaign was successful, with the teaser, poster and magazine viewed as cohesive and generating interest in the film. Overall, receiving audience feedback at multiple stages allowed improvements to be made and confirmed the campaign resonated with the target demographic.
Evaluation Question 3
This is part of our Evaluation Question 3, explaining how our audience feedback has helped us make our media projects the best they can be.
Evaluation 3
The document discusses gaining audience feedback at various stages of creating a music video and album packaging. Feedback was obtained from the target audience (girls aged 15-20) through focus groups, social media posts, and interviews to understand what they would want and like. Both positive and constructive feedback was received, which helped the creator make changes and improvements to better tailor the project to the target demographic. Obtaining audience feedback at multiple points was deemed very important for creating a successful final product that would appeal to and be bought by the intended viewers/listeners.
Audience feedback
The document contains feedback from a questionnaire about a documentary on vintage fashion. It includes the following key points:
- More female respondents answered the questionnaire, which the author expected as women may be more interested in vintage fashion. Most respondents were aged 16-20, fitting the target audience.
- The print and radio advertisements were generally effective at attracting interest in the documentary, particularly elements showcasing vintage clothing.
- Respondents felt the documentary, advertisements, and trailer were professionally made. However, feedback also noted the documentary could have provided more information and had a stronger conclusion.
- The most popular interview featured Alfie Savage due to its informative nature. Elements like photographs and music
Evaluation question 3 presentation
Bradley Homans learned from audience feedback in several ways:
1) Initial questionnaires found that social networking plays a large role in the lives of the target audience (ages 16-19), confirming their topic of "Social Networking: The Effect" was appropriate.
2) After creating a documentary and radio trailer, follow-up questionnaires found most of the target audience enjoyed and learned from the documentary (ratings of 9-10/10), and the music, voiceover, and variety of shots all worked effectively.
3) Feedback also confirmed the radio trailer and magazine article successfully promoted the documentary and linked the products together in a cohesive way.
Evaluation 3
The student obtained feedback on their music video, digipak, and magazine advertisement from a focus group of 10 people within their target audience. Both strengths and weaknesses were identified for each media product. While mise-en-scene elements like props and costumes received positive feedback, camera shots, lighting, and design elements could be improved. Overall the projects worked well together but feedback will help the student enhance their technical skills and make their future work more eye-catching and professional.
Survey – result analysis
The document summarizes the results of a survey conducted to inform the creation of a music video. Key findings include:
- The target audience was mostly male aged 16-18 but also those aged 20-30.
- The group chose to focus on progressive house music despite the genre being less recognized.
- Narrative theory was favored as the message behind the video over performance.
- Respondents preferred a video length of 3-4 minutes and inclusion of both urban and rural locations.
- Incorporating occasional lip-syncing and real-life situations was supported.
Q3 - Audience Feedback
- The group gained feedback at various stages of editing their music video and other products from their target audience to improve the work.
- Feedback suggested shortening repetitive shots in the video and adding brighter lighting. This feedback was used to reshoot footage.
- Later feedback indicated some shots could be brighter and use more vibrant colors, and include more close-ups of the couple and less of the artist.
- Audience surveys found the video told the story well through a mix of performance and narrative shots with consistent pace.
What have you learned from your audience
The document summarizes feedback received from various surveys and discussions on a band's music video, album cover, tour poster, and album poster. Feedback was generally positive for the music video and tour poster, but more mixed for the album cover. The band found interviews and feedback from their media class to be most useful, as they provided more detailed and qualitative feedback than surveys. Conducting audience research through interviews on what the target market wants in music videos helped inform the design of their products.
Q3
The document discusses the importance of obtaining audience feedback at various stages of film production and marketing. It provides details about the feedback received from rough cut screenings of the filmmaker's teaser trailer, which helped identify needed changes to improve clarity and appeal. Additional feedback from the final screening of the teaser, poster, and magazine showed that the marketing campaign was successful in conveying a cohesive narrative and generating interest in the film.
Media Evaluation 3
The document discusses the importance of audience feedback in developing promotional materials for an unsigned artist. The creator gathered feedback at various stages of production, including questionnaires about music video conventions, comments on early edits of the video, and surveys about album artwork and magazine advertisements. This feedback revealed preferences of the target audience and helped shape the final products to better appeal to viewers. Changes like adding a color filter to the video and selecting the most popular album design increased the likelihood that the audience would engage with and purchase the artist's music and materials.
Audience research
The document summarizes the results of a survey conducted by a group of students to gather audience research for a music video they are creating. The survey included questions about demographics, music preferences, and what viewers like to see in music videos. Key findings included that the majority of respondents were 16-17 years old, slightly more were female than male, and UK rap was not the most popular genre but viewers enjoyed elements of performance, creativity and realism in music videos. This information helped the group refine their ideas for incorporating the right elements into their own UK rap music video.
What have we learned from our audience feedback
The document provides feedback from focus groups on a documentary about the music industry. Overall, the feedback was very positive. For the documentary, respondents thought the introduction was engaging, there was enough background footage, the titles were interesting, and it was informative. They enjoyed the expert interviews and thought the music fit well. They also felt it seemed like a realistic documentary. The only criticism was that some vox-pops could be louder. Feedback on related promotional materials also identified minor improvements but was largely positive. The feedback validated many of the creative choices and identified a few small areas for improvement.
Evaluation 2
From surveys distributed through Survey Monkey, the creator learned:
- EDM was the preferred music genre for the video.
- Most of the target audience enjoyed the music video and found the elements linked well to genre codes and conventions.
- Some had difficulty following the video's narration.
Feedback from additional surveys and questionnaires helped the creator improve their understanding of what the target audience liked and disliked. This informed changes made to create a final product that met audience expectations.
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Q3. What have you learned from your audience feedback?
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Questionnaire info
- 2. Having looked at G321, we have come to the conclusion, that the questionnaire information from it, is actually quite helpful. This is because we were able to compare, & make decisions from that information and make improvements to our film magazine research. In our G321 questionnaire, we have analysed that we used easier & straight forward questions, such as: -Colour that is preferred to be seen in our magazine. -Gender. -Age. -Hobbies/What our audience likes to listen to (as it was a music magazine). Having looked at these, we decided to use the similar questions and change them around to make the information more elaborate to our film magazine questions.
- 3. G321 & G324 G321 was very helpful towards defining conventions for this piece of coursework, the reason being for this, is because by having our old questions to relate it too, it made our film magazine research much easier. As I have explained before, we only had to elaborate our research, and made sure that it was all related for a film magazine and not music. It also was helpful because it shows you how you can be more creative with the questions you’re going to ask your audience. We also learnt that it was important to try and get the most accurate answers from our audience, so we tried to make sure we used straight going questions, as in our G321 questionnaire, we asked things such as ‘’ Does the music you listen to influence in the way you dress?’’ we decided that wasn’t an important question, and that we don’t really need to use such questions.
- 4. G324 After having analysed our G321 questionnaire, we knew what essential questions to ask our audience. In our questionnaire, we asked a range of 10-16 questions, this is because we don’t want to board our audience by asking a lot, so the less more straight forward questions our audience got, the more likely we are to get honest answers from our audience.