1. WHAT HAVE YOU LEARNED FROM
YOUR AUDIENCE FEEDBACK?
Evaluation Question 3
Samantha Jewiss

2. Obtaining Audience Feedback
Once we had completed our main task of the music video and both the ancillary
tasks of the digipak and magazine advertisement, we needed to get our
potential audience to review and evaluate our work.
From getting feedback, we were able to analyse what went well and what
wasn’t as successful. We were able to understand what would work better in
the future if we were do the project again, especially as it was primary research
into our targeted audience.
We asked ten people to watch our music video, look at our digipak and
magazine advertisement and fill out a questionnaire of eleven questions. This
gave our viewers the opportunity to express their views and opinions in an
organised manner which we could refer to at a later date.

4. Our Potential Audience
From our first questionnaire during the research and planning stages, we knew
the type of people who would be interested in our media products. We involved
these people within our focus group, as it would show a representation of those
who would be genuinely interested.
Our focus group consisted of: mostly females, between 16 and 20 years of age,
living in or near Harlow in full time education or with a part time job.
We did however ask two people outside of our target audience to provide a
different insight into what they thought of our products.
Our questionnaire is very open ended, leaving the participants to express their
views without the limitation of a specific question. They are able to write down
their thoughts on a topic that my partner and I may not have thought about,
therefore widening the extent and depth of our responses.

5. Feedback: Audience
Before we asked questions about our media products, we wanted to get a
general idea of the background and tastes of the focus group. This would help
us identify whether our products suited their interests, as this could affect the
results. We targeted our focus group mainly on our potential audience as they
would be the main consumers, however included a couple of participants
outside of our target audience to provide a different perspective.
7 females, 3 males
1 aged 12-16, 7 aged 17 - 21, 2 aged 27+
6 listen to acoustic rock, 2 do not listen to acoustic rock, 2 listen to acoustic
rock occasionally.

6. Feedback: Music Video
http://www.youtube.com/watch?feature=player_embedded&v=4Opf7i1hJYg
For our music video, we asked our audience to write down the strengths and weaknesses of
our product. This will allow us to see what things went well and were effective, in addition to
what could have been improved if we were to do the project again.
Strengths: The audience liked the combination of the flashbacks and memories and the
parallel editing. It was also mentioned that the combination of shots, more notably
establishing shots, fit well with the genre and the song choice. Settings/locations were used
effectively as well as the various costumes and props which added to the verisimilitude of
the narrative. The two outside of our target audience felt that the content of the narrative
suited the type of music well and was interesting to watch and follow.
Weaknesses: The audience felt as if the “build up” and “dramatic” part of the song where
the chorus is played three times over should have been better portrayed in the narrative.
Some argue it is not emotional enough and could have been better directed. Some shots
such as the indoor fireplace scene had poor lighting and camera angles, so this could be
improved in the future. Some found it hard to depict an actual narrative, and retell what
happened in the video. It was easy to distinguish between flashback and present time,
however it was difficult to follow what happened during the present.

7. Feedback: Digipak
http://samjewiss.wordpress.com/2013/04/05/678/
For our digipak, we asked our audience to write down the strengths and
weaknesses of our product. This will allow us to see what things went well and
were effective, in addition to what could have been improved if we were to do
the project again.
Strengths: The style of the digipak is consistent throughout and sepia/vintage
colour scheme works well. The cover is appealing and interesting, and the
camera shot type with the props and background work very well together. The
conventions were followed as the disclaimer at the bottom of the back helped
add to the verisimilitude, in addition to the website and barcode.
Weaknesses: Due to the muted sepia colour tone, some argued it would not
stand out on the shelf whereas other said that the tone used fits well with the
genre. Others also felt that the inside of the digipak didn’t look very professional
as they could tell it had been edited, not adding to the verisimilitude.

8. Feedback: Magazine
Advertisement
http://samjewiss.wordpress.com/2013/04/06/magazine-advertisement-development-diary/
For our magazine advertisement, we asked our audience to write down the
strengths and weaknesses of our product. This will allow us to see what things
went well and were effective, in addition to what could have been improved if
we were to do the project again.
Strengths: The main image is very effective and appealing, as it is ambiguous
and raises curiosity. The use of the reviews and thumbnail help add to the
credibility and are useful at providing a positive and attractive image of the
album. The thumbnail will help audiences identify the album in store, which was
said to be helpful.
Weaknesses: The font could be improved as it looks bland and is hard to read
across the image. If it was more colourful and bold it would attract more
attention. There could also been links to websites or Facebook pages so people
could research more via direct links so that they could find out more about the
band and album release.

9. Conclusion
Overall, our whole media package received positive feedback with 9 saying that
the products worked well together as they followed the same house style and
idea of ‘distance’ and ‘journey’.
Our music video, digipak and magazine advertisement all received positive
feedback on mise-en-scene elements such as props and costume however
there was room for improvement on some camera shot types/angles and
lighting used.
Using software such as Final Cut Pro and Photoshop, we could improve our
work by making it more eye catching and appealing yet still trying to portray the
genre of our chosen song.
We could try and make our work look more professional by experimenting more
with different techniques and ensuring that our work is the best we can make it.

10. Conclusion
Overall, our whole media package received positive feedback with 9 saying that
the products worked well together as they followed the same house style and
idea of ‘distance’ and ‘journey’.
Our music video, digipak and magazine advertisement all received positive
feedback on mise-en-scene elements such as props and costume however
there was room for improvement on some camera shot types/angles and
lighting used.
Using software such as Final Cut Pro and Photoshop, we could improve our
work by making it more eye catching and appealing yet still trying to portray the
genre of our chosen song.
We could try and make our work look more professional by experimenting more
with different techniques and ensuring that our work is the best we can make it.