The document discusses conducting a survey to help create a music video targeted at indie rock listeners aged 17-34. The survey gathered both qualitative and quantitative data on topics like gender, age, music preferences, and ideas for video settings and concepts. Analyzing the results allowed the creator to tailor the music video's characters, details, structure, and mise-en-scene to suit the target audience's responses and expectations. In conclusion, the survey was deemed a good way to efficiently collect audience input to improve the video.