The questionnaire results provided insights into the demographics of respondents and their coffee preferences and habits. The majority of respondents were aged 15-20, female, and students. They primarily drink 1-2 cups of caffeinated coffee per day, especially lattes from brands like Starbucks. Respondents associated coffee with energy but also identified potential drawbacks like addiction and health issues. They expected a documentary about coffee to air on BBC channels and feature typical documentary elements like expert interviews. The results informed the documentary's target demographic, content, and production elements.

1. QUESTIONNAIRE RESULTS
AND CONCLUSIONS

2. QUESTION 1: HOW OLD ARE YOU?
The first question on our questionnaire provided us
with the information of what specific age group
were carrying out the questionnaire which shows us
if there is any bias to an age range
From the results, we can see that the majority of the
responses were from people from the age of 15-20
which already shows a bias in that age range.
However, the target audience for our documentary
falls heavily under this age group and can provide
us with good answers to help us with the research.

3. QUESTION 2: WHAT IS YOUR GENDER?
Another basic question showed us the
dominant gender that were carrying out the
question and as we can see from the results
the majority of respondents were female which
gives a bias to the gender.
Although females are a massive part of the
target audience we would of liked an equal
amount of people from both genders to
provide an equal view as the documentary will
be aimed at both male and female.

4. QUESTION 3: WHAT IS YOUR FAVOURITE COLOUR?
This question gave us information on the
type of favourite colours people have so
we could possible use them in the colour
scheme of our documentary.
However the popular choices were blue,
red, purple and green which and as the
documentary is about coffee we wanted to
incorporate browns, oranges, beiges etc.
into the colour scheme to match the theme
of the documentary which we don’t think
greens, blues and purples would.

5. QUESTION 4: WHAT IS YOUR OCCUPATION?
This question was used to show if occupation
could have an impact on the intake of
coffee that people had whether they were a
student or in a full time job.
As the age range of the respondents was 15-
20 the majority of the respondents
occupation were college students which
gave a bias to that area.
None of the respondents were retired so
there was no results from that age range
which limits our overall view of the
correlations between jobs and coffee intake.

6. QUESTION 5: DO YOU DRINK COFFEE?
To start the questions specifically about coffee,
we asked if the respondents actually drink
coffee.
The majority replied with “Yes” however we
had a good amount of people who answered
“No” and “Sometimes” which resulted in the
important answers of the next question.
So with this set of answers we could have an
equal view on coffee and why people don't
drink coffee.

7. QUESTION 6: IF NO, WHY NOT?
The amount of people who replied “No” tot
he previous question gives us an insight into
why people don't drink coffee which can
be helpful to the questions for future
interviews as we can ask people directly
about the problems brought up by the
feedback.

8. QUESTION 7: DO YOU PREFER
DECAF OR CAFFEINATED COFFEE
Question 7 was used to narrow down peoples
specific preferences of coffee and this answer
shows that people prefer caffeinated coffee
which could link in to the benefits of coffee as
the caffeine in the coffee is usually the pull
factor for coffee as it keeps people going
throughout the day

9. QUESTION 8: WHAT ARE YOUR FAVOURITE
TYPES OF COFFEE TO DRINK?
This question was also used to find out the
types of coffee people like ranging from
different types.
From the results its clear that Cafe Latte was
the most popular type with Instant Coffee,
Cafe Mocha and Frappuccinos also being
popular.
The least popular types were Cafe Freddo,
Black Coffee and Espressos. This shows that
the strongest forms of coffee on the list were
the least favourite however that could be
down to the age range of the respondents.

10. QUESTION 9: DO YOU PREFER
FAIRTRADE COFFEE?
This question summarised if the respondents
prefer fair-trade coffee compared to standard
coffee.
The results show that people don't prefer fair-
trade coffee however the result was almost
equal which could imply that there is not much
difference in the taste.

11. QUESTION 10: WHEN DO YOU
DRINK COFFEE THE MOST?
Question 10 gave us insight on when the
most popular time of the day was for
drinking coffee with the most amount of
people drinking it.
The results show that “Late mornings”,
between the hours of 8am and 12pm is the
most popular time to drink coffee and the
least popular is “Early Mornings” between
the hours of 12am to 4am. This result shows
that most people drink coffee in the
morning for the caffeine to help them get
energy for the day

12. QUESTION 11: HOW MANY CUPS
OF COFFEE DO YOU HAVE A DAY?
This question shows how many cups of coffee
the respondents drink on daily basis
The majority of the people drank at least 1-2
cups of coffee a day whereas the least
amount of people had 6-8 cups.
2 people responded saying they had 9+ cups
of coffee a day which is a possible sign of
addiction.

13. QUESTION 12: WOULD YOU CONSIDER
YOURSELF ADDICTED TO COFFEE?
Question 11 links on well to this question as an
excessive amount of coffee you have daily
could link to an addiction. The previous results
show that two people had 9+ cups of coffee a
day and there was 7 people who claimed to
have an addiction to coffee.
People claiming they are addicted to coffee
shows one of the drawbacks of the drink as it is
addictive and people can suffer from
withdrawal symptoms after a long period of not
having it.

14. QUESTION 13: DO YOU THINK
COFFEE HAS BENEFITS?
Despite its drawbacks, coffee is considered to
be very beneficial to some people. The results
for this question is equal which shows that
benefits some people but for others it has no
impact which might suggest that those
people just like the taste.

15. QUESTION 14: RESPONSES
This question allowed the respondents to have
their say on the benefits of coffee and shows us
that it affects people in different ways.
The most common replies stated that the benefits
were to do with energy and that it keeps people
awake and energised for the day which is
obviously due to the caffeine. Other responses
include the aspect of socialising when drinking
coffee and helps you lose weight.

16. QUESTION 15:DO YOU THINK
COFFEE HAS ANY DRAWBACKS?
Similar to the previous question we asked if
there was any drawbacks to drinking
coffee. Again, the results were close but the
majority voted that coffee does have
drawbacks. The benefits and drawbacks of
coffee will be talked about in our
documentary so the feedback for the
question was important for our primary
research.

17. QUESTION 16: IF YES, WHAT ARE
THEY?
The respondents listed the drawbacks of
coffee and most of the comments were
about the impact on health and hygiene
coffee has on people including bad breath,
yellow teeth, caffeine excess, addiction and
increased stomach acidity and heart rate.
Talking about the health and hygiene
problems with drinking coffee will be spoken
about in the documentary as we will interview
a doctor confirming or not about these
comments.

18. QUESTION 17: WHAT IS YOUR
FAVOURITE COFFEE SHOP?
This question showed us which are the most
favourable coffee shops which could be used to
provide content based around these coffee
shops to suit the viewers preferences.
From the results, it was no surprise to see
Starbucks being the winner of the coffee shops
however this could be due to the social aspect
of drinking coffee as Starbucks has a very
stereotypical image especially with people in
their teens.

19. QUESTION 18: WHAT BRANDS OF
COFFEE DO YOU DRINK?
Similar to the last question, the responses to
this would again narrow down specific
preferences to what thee respondents
prefer when it comes to the product of the
coffee.
The results show that Starbucks again was
the most popular brand of coffee with
Costa, Nescafe and Kenco coming close
with the supermarket brand the least liked.
The idea of coffee being stylish backs up
these results as the most voted for brands
are considered stylish like Nescafe and
Starbucks therefore style could impact on
the preference on branding.

20. QUESTION 19: DO YOU PREFER MAKING
YOUR COFFEE OR BUYING COFFEE?
This question shows whether people prefer
Homemade or Bought coffee and the result
came out that people preferred bought coffee
from coffee shops etc rather than making it
themselves. Again, this links into branding and
the stylish image of coffee.

21. QUESTION 20: DO YOU OWN ANY
COFFEE MACHINES?
This question shows if people go to the extremes
with making coffee to get coffee machines but
as the result shows most of the respondents do
not have coffee machine
The respondents who answered yes listed
their coffee machine brands and makes in
which evident from the replies people had
different products

22. QUESTION 22: WHAT MUSIC DO
YOU LINK WITH COFFEE?
This question was used so it could help us as
the producers of the documentary get
ideas for music beds and the music
throughout the programme.
As we expected, Jazz was the most popular
and the genre of music will be used mostly
throughout the documentary.

23. QUESTION 23: WHAT WORDS DO YOU ASSOCIATE
WITH COFFEE?
Similar to the previous question, the feedback for this
question is used for inspiration for the documentary title
and other features throughout the documentary.

24. QUESTION 24: WHAT TV CHANNEL
DO YOU WATCH THE MOST?
Question 24 helped us know what types of TV
channels people watch the most so we
could format out TV scheduling around the
preferences of the target audience. The
most popular choice was BBC1 however
airing a 30 minute documentary on coffee
on this channel would be very difficult to get
a slot for as the channel as the times that the
documentary would be aimed to be aired
would have the big TV programmes aired at
the same time.

25. QUESTION 25: ON A SCALE OF 1 (UNIMPORTANT) TO 5 (VERY
IMPORTANT) DO YOU THINK THESE ASPECTS ARE TO A
DOCUMENTARY?
This question focuses more on the specifics of
the documentary features as we look to see
what the target audience priorities are in a
documentary so we can format our
documentary to this feedback. From the
results we can see all the features were
equally important as each other.

26. QUESTION 26: WHAT CHANNEL DO YOU EXPECT
A DOCUMENTARY ON COFFEE TO BE ON?
The question directly asked the audience
what channel they would expect the
documentary to be on, again BBC1 came
out on top but BBC2 came out second
which is likely to be the channel for the
documentary to be aired on

27. QUESTION 27: WOULD YOU BE ABLE TO DO AN
INTERVIEW FOR OUR DOCUMENTARY ON
COFFEE?
This question helped us locate people who
are willing to talk to us on film about coffee
in which we were successful retrieving this
helpful content for the documentary.