A2 evaluation

1. QUESTION 3 WHAT HAVE
YOU LEARNED FROM
YOUR AUDIENCE
FEEDBACK?
By Sophie Canning

2. PRE- PRODUCTION FEEDBACK-
PITCH
One of my first tasks was to design a movie pitch. The pitch included
the plot, character profiles, props and location. Once we had
completed the presentation, each media student would present their
movie pitch to the rest of the media class. This would allow us to gain
valuable feedback before we even began filming. The feedback I
received included ideas about the plot, which I took on bard. One of
the suggestions was that both sisters were in the woods and were
kidnapped. I considered changing my plotline but I felt that instead of
changing the story I could add in the drowning scene and expand
further on the game of hide and seek. My peers gave me great
suggestions as to what camera shots and angles I should use such as,
panning at the beginning of the film and using the ‘ken burns’ effect
on the tense scenes that required an effective shot to emphasise the
horror.

3. PRE AND POST PRODUCTION
FEEDBACK- SURVEY MONKEY
Survey monkeys is a free online website that allows you to create
surveys and convert the results into charts and graphs for easy
analysis. I have created many surveys using this website. An example
of when I used survey monkey in my planning and research would be
my trailer target audience survey. The 11 question survey included
questions such as gender, age, interests, favourite genre, what do
you expect to see in a new release etc.. The results of this audience
feedback allowed my to establish a target audience through using the
audience demographic model, and therefore use appropriate
conventions to suit this particular market. I also gained knowledge of
what the audiences will be expecting in terms of characters or props.
I also used survey monkey to collect audience feedback on my
finished products, this feedback gave me compliments on what
looked good and critique on what I could change for improvement in
the future.

4. POST- PRODUCTION FEEDBACK-
VIDEO RESPONSES
My favourite way of collecting audience feedback is through video
responses, as I can specifically choose from my audience and have a
face to face opinion on what I could improvement. On my trailer and
magazine feedback which was in the format of a video, I learned that
the sound track to my trailer fitted the video as it sounded earie and
scary. However one of my audience members fed back to me that for
improvement I could have made my trailer more clear as to where and
how my antagonist received her bite to make her evil. I took this on-
board, however when I went to film another scene with Edith being
bitten there were some problems. This was a while after so the snow
had disappeared, thus we could not do the scene outside, also we did
not have access to the haunted house that appears in the trailer. I
tried to film Edith (THE PROTAGONIST) being bitten in several
locations, but of course I did not have a scary location. With short
notice I was also unable to find a suitable actor to play the role of the
biting demon. Although I did have footage of this potential scene I
felt it looked miss-matched in my trailer, and left it out.

5. POST- PRODUCTION FEEDBACK-
FACEBOOK
For feedback on my first
poster and magazine drafts, I
decided to send screenshots
of my products to several
people in a group message
on Facebook. As you can see
here one of my respondents
suggested that the left hand
picture (fake wounds first
draft) looked good but
perhaps I could neaten up my
techniques. I took this
feedback on board and went
for the initial idea but
researched techniques to use
on Photoshop to create
effective wounds.

6. POST- PRODUCTION FEEDBACK-
IMESSAGE
I use IMessage a lot in my everyday life to connect
with people. I thought that this would be a good
chance to gain further feedback on my poster, where I
learned that I had a good colour scheme, but needed
to work on my Photoshop skills to make the image
look scary and professional, and also advice regarding
the layout of my poster, in terms of the tag line
positioning.