The document analyzes data from a questionnaire given to 30 people (20 female and 10 male) about their preferences for horror film posters. Key findings include: - Most participants (21) felt posters were an extremely effective advertising method. - The most common first attraction to posters was the actors featured (13 people) followed by the images used (10 people). - Black (43%) and red (33%) were seen as the colors most relating to horror. - The poster for "The Eye" was the most preferred (67%) due to its unsettling and original image. - Capital letters (11 people) and bold text (8 people) were the preferred typography styles

1. Faiza Wasim
Poster Questionnaire
Analysis

2. Questionnaire

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Gender
Male Female
As presented by the chart above, overall 30 people had taken part within our survey; 10 male
and 20 female. The target audience for our film, “Visions”, is mainly aimed at female audience
therefore we ensured to have a higher number of female rather than males to participate in our
survey. This is in order to get a clear indication of what this gender requires in a film magazine
and which specific aspects attracts them into purchasing it.
Are you male or female?

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Age
15-19 20-24 25-30 31-35 36-40 40+
How old are you?
As the data above presents, 13 participants which took part in the survey were between the ages
of 15-19, making it the majority. The second highest age group to participate within our survey
were between the ages of 25-30 as five people from this age group took part. This is followed by
the ages 31-35 with four people and finally, both 20-24 and 36-40 were at joint fourth place with 3
participants each. It is crucial that the majority of our participants are between the ages of 15-19
as the target audience for our horror is aimed at 15 and above therefore allowing us to collect
representative data. Through this we are able to gather a clear understanding of which types of
colours, styles and formats are most suitable to use to attract this group.

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In terms of advertising, how effective do you think a poster is?
Not very effective Fairly effective Extremely effective
As displayed by the chart above, 21 out of 30 of the participants which took part within our survey,
believed that a poster is an extremely effective factor in advertising a film, making it the majority.
On the other hand, 6 participants believed it was fairly effective and 3 believed it was not very
effective at all. Through this question, I have come to find that an informative poster is a
contributing factor in attracting my target audience to watch my horror film.
In terms of advertising, how effective do you think a poster is?

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What is the first thing you look for in a film poster?
Actors featured Colours used Distribution company Director of film Images used Other
Through this question, I aimed to find out what initial features draw in and spark interest amongst my target
audience. This is in order to use this information and incorporate similar features when creating my own film
poster. As conveyed by the image above, 13 participants stated that the actors featured on the film poster is the
first thing which they look for, making this the majority. A total of 10 participants also stated that the images used
on the film poster were a contributing factor in drawing them in. On the other hand, as shown within the data
above, the participants did not believe that the colours used, distribution company and the director films were
as important. Using this information, I will ensure that on my film poster, I display which actors will be featured
and also incorporate an attractive and effective image in order to draw in my target audience.
What is the first thing you look for in a film poster?

7. Other
3%
Yellow
3%
Blue
3%
Grey
3%White
10%
Red
33%
Black
43%
What colours do you think relate to the horror genre the most?
As displayed within the pie chart on the
left, 43% the participants within the survey
believed that colour black is the most
reflective of the horror genre, making this
the majority. This is followed by the
second most popular colour, red at 33%
and white at 10%. However, at joint last
place are the colours grey, blue, yellow
and other at 3%.
The participants stated that they believed
the colours black and red were more
reflective of the horror genre as they hold
connotations to themes such as danger,
blood and death which are conventions of
this genre.
I therefore will ensure to use a black, red
and white colour scheme when designing
my film poster in order to reflect the horror
genre to my audience.

8. Scream
20%
The Eye
67%
Friday The 13th
13%
Out of the film posters presented below, which do you most prefer?
The pie chart on the right demonstrates that the
majority of people which took part in the questionnaire
preferred ‘The Eye’, taking 67% of the votes. This is
followed by ‘Scream’ at 20% and ‘Friday the 13th’ in last
place at 13%.
The participants stated that they believed that ‘The Eye’
was most effective due to its unsettling and original
image as it intrigued interest. Also, the image used was
a direct representation of the film title, therefore giving
the audience an indication of what the plot of the film
will be based around.
The results for this question, worked in my favour as my
horror film is also based on a theme similar to ‘The Eye’
therefore I can use similar features present on the film
poster and mirror them onto my own.

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Which type of typography should be utilised?
Bold Italic Sans-Serif Serif Capital letters Other
Which type of typography should be utilised?
As reflected by the data above, 11 of the participants included in our questionnaire thought capital
letters should be used to present the font upon a film poster, putting it at first place. This is followed
by 8 participants choosing ‘Bold’, 5 participants choosing ‘Sans-Serif’, 3 participants choosing
‘Serif’ and lastly, only 1 choosing ‘Italic’ or ‘Other’. I therefore will meet my audience’s needs by
using capital, bold writing to display my font in order to allow them to stand out.

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What sort of information would you like to see on a horror poster?
Production company Release date Age Names of actors Tagline Other
What sort of information would you like to see on a horror poster?
As reflected by the data above, 16 of the participants included in our questionnaire would like to see the
release date of the film displayed on a horror poster. This is followed by the age certification being second
most popular with 6 participants choosing it. Leaving 4 participants choosing the tagline of the film, 2
participants choosing the production company and lastly the name of actors and others at only 1.
I will therefore ensure that the date of release of my horror film and the age certificate is displayed on my
film poster in order to keep my target audience aware of when and if they are able to watch my film.