Questionnaire
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This document contains feedback from 5 people on a photographer's work. It includes their responses to questions about what the photographer did well, how they could improve, their favorite and least favorite photos, and the type of photography. Their responses were generally positive and focused on suggestions to experiment more with editing, camera angles, and focus. Their favorite photos included The Handprint and Lone Flag, while Perception Reflection and Out of Place were least favorite. The feedback will help the photographer improve on using different angles, more editing, and image clarity for future work.
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- Andy's strengths were Photoshop editing. Weaknesses included research.
- Feedback from Josh Griffin praised the creative name and fresh themes, though disliked one "silly face" photo.
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Audience feedback
The document summarizes the feedback from a questionnaire about a music magazine. Key findings include:
- Most people rated the magazine an 8 out of 10 for professionalism. Suggestions were made to improve the cover design.
- The majority liked the black, yellow and white color scheme but some suggested adding red.
- The contents page was deemed sufficient by most, though some wanted articles on new bands.
- Photos were called bright, professional and suitable for the genre.
- Nearly all said the interview questions covered wanted topics, with some additions suggested.
- Most participants said they would buy the magazine.
Photo shoot plan
The photographer needs to take photos between February 25th and March 5th for a magazine cover and double page spread. No props will be needed for the close-up headshot on the cover. Photos will be taken in the college studio with natural light or against a plain wall outdoors using depth of field, natural light, and manual camera settings. Health and safety considerations include avoiding traffic if outdoors and ensuring no tripping hazards or sharp objects indoors.
Photojournalism lecture
The document provides announcements and tips for a photography class. It announces that quizzes will be given, extra credit can be collected, and the final exam will be on Tuesday. It discusses that photojournalism aims to capture the human experience, both good and bad examples will be posted online. Tips are provided such as avoiding posed pictures, capturing emotion, getting faces not backs, identifying the main subject, getting close up, telling a story through angles and composition, focusing on people not objects, and not overcrowding frames. The "rule of thirds" and trying different techniques are also recommended. Students are advised to bring a blank CD to an upcoming lab and recruit high school students to the university for a slide
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Unit 9, task 11 evaluation
- The document discusses Andy Gronow's photography project exploring abstract themes.
- Andy experimented with different camera settings and heavily edited photos in Photoshop, such as adding bones to a hand.
- Andy's strengths were Photoshop editing. Weaknesses included research.
- Feedback from Josh Griffin praised the creative name and fresh themes, though disliked one "silly face" photo.
- Andy reflected on wanting more feedback but being limited by time.
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Audience feedback
The document summarizes the feedback from a questionnaire about a music magazine. Key findings include:
- Most people rated the magazine an 8 out of 10 for professionalism. Suggestions were made to improve the cover design.
- The majority liked the black, yellow and white color scheme but some suggested adding red.
- The contents page was deemed sufficient by most, though some wanted articles on new bands.
- Photos were called bright, professional and suitable for the genre.
- Nearly all said the interview questions covered wanted topics, with some additions suggested.
- Most participants said they would buy the magazine.
Photo shoot plan
The photographer needs to take photos between February 25th and March 5th for a magazine cover and double page spread. No props will be needed for the close-up headshot on the cover. Photos will be taken in the college studio with natural light or against a plain wall outdoors using depth of field, natural light, and manual camera settings. Health and safety considerations include avoiding traffic if outdoors and ensuring no tripping hazards or sharp objects indoors.
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Screenplay impressions
1. The document outlines a video project where the subject, Adam, asks strangers on the street questions to get their impressions of him based on his appearance and demeanor.
2. The questions include guessing his name, what career he may want, and what he was like in school.
3. The responses from strangers varied, with some thinking he seemed friendly while others thought he seemed timid, and their guesses about his background and school experiences differed as well.
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2. The questions include guessing his name, what career he may want, and what he was like in school. Strangers give a variety of answers for each question.
3. At the end, Adam reflects on the experiment and notes that most saw him as friendly or timid, and people assumed different backgrounds for him, with some thinking he came from a privileged background while others a less privileged one.
Unit 9, task 11 evaluation
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Exam feedback
- The document provides feedback on a mock exam for a television news module. It outlines the grade boundaries and observations about students' performance.
- It discusses the intended functions of television news as informing audiences in an unbiased way and explaining complex issues clearly.
- The next sections provide tasks and prompts for students to further discuss codes and conventions of television news, how to engage and inform audiences, and ideas for an interactive "tea-time" news broadcast.
Analyzing Photographs
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A mystery guest will be sharing with the class over the course of a four-week period, and students are tasked with learning about this person from clues. In the first week, students will view 7 pictures of the mystery guest's possessions and ask yes/no questions to infer details, which they can leave as voiced or written comments on the accompanying Voicethread presentation.
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2. Around 45% of participants found the image of a strange young child to be the spookiest, though the creator may not be able to use this.
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Narrative theory
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Media language
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Target audience research
The target audience for the music video is likely a white male over 40 years old. He would have enjoyed the song when it was originally released and finds it nostalgic now. He likely works in a professional career where he would dress in business attire. His interests include politics, hobbies, and his work. He most likely listens to music in his car on the radio or CDs during his commute as it is his only opportunity to listen during the day. The easy listening style of traditional pop provides a soothing experience after a long day of work. He may also expose his children to the same music.
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Screenplay impressions
1. The document outlines a video project where the subject, Adam, asks strangers on the street questions to get their impressions of him based on his appearance and demeanor.
2. The questions include guessing his name, what career he may want, and what he was like in school.
3. The responses from strangers varied, with some thinking he seemed friendly while others thought he seemed timid, and their guesses about his background and school experiences differed as well.
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1. The document outlines a film project where the subject, Adam, asks strangers on the street questions to get their impressions of him based on his appearance alone.
2. The questions include guessing his name, what career he may want, and what he was like in school. Strangers give a variety of answers for each question.
3. At the end, Adam reflects on the experiment and notes that most saw him as friendly or timid, and people assumed different backgrounds for him, with some thinking he came from a privileged background while others a less privileged one.
Unit 9, task 11 evaluation
The document summarizes Andy Gronow's work on a photography assignment. Andy experimented with different photography themes before choosing abstract. Andy took photos with various camera settings and heavily edited the photos in Photoshop to remove realism. Andy learned skills in using a camera, photo editing, and Photoshop tools. The work included photos with manipulated images like adding bones to a hand. Feedback was positive, praising the creative abstract theme and editing, though more time and advanced equipment could improve the work.
Exam feedback
- The document provides feedback on a mock exam for a television news module. It outlines the grade boundaries and observations about students' performance.
- It discusses the intended functions of television news as informing audiences in an unbiased way and explaining complex issues clearly.
- The next sections provide tasks and prompts for students to further discuss codes and conventions of television news, how to engage and inform audiences, and ideas for an interactive "tea-time" news broadcast.
Analyzing Photographs
The document provides guidance on analyzing photographs by discussing what photographs are, briefly outlining their history, and listing their advantages. It then gives directions on how to analyze a photo, such as studying it for minutes, writing down important elements, and dividing it into sections. Key questions are provided to help extract facts from the photo and relate them to prior knowledge.
How to make a good photo story
- The document provides instructions for creating a good photo story in 4 steps: 1) Think of an idea, 2) Plan the story, 3) Take relevant pictures, 4) Create the story with smooth transitions between pictures and easy to understand captions.
- It emphasizes brainstorming ideas that interest you, creating a storyboard, using your best pictures in a well-planned manner rather than just throwing things together, and keeping the story concise without too many distracting effects.
Mystery Guest
A mystery guest will be sharing with the class over the course of a four-week period, and students are tasked with learning about this person from clues. In the first week, students will view 7 pictures of the mystery guest's possessions and ask yes/no questions to infer details, which they can leave as voiced or written comments on the accompanying Voicethread presentation.
1. initial plans
Benjamin Fahey has created initial plans for a film, game, or entertainment magazine. The mind map shows different magazine ideas focused on films, games, music, or general entertainment. For the entertainment magazine, the mood board depicts a red and black color scheme aimed at teen and young adult males. The magazine would feature new celebrity releases and interviews.
Intro 2325 Media Consumption Assignment Rubric Goldman
This document outlines a two-part assignment for a media writing class. Part I requires students to document a 24-hour media-free experience, reflecting on how they filled their time without media and how the experience changed their habits. Part II involves documenting 24 hours of media consumption, analyzing what caught their attention and observations about social and stylistic aspects. The rubric evaluates submissions based on critical thinking, clarity, style/creativity, and grading ranges from unacceptable to excellent.
Speaking part 2
The document provides instructions and an example response for Part 2 of the FCE Speaking test. In this part, candidates are given two photographs and asked to discuss each photo for about a minute, including answering a question about their partner's photo. The example response compares the two photos, describing what is clear and speculating about what is not clear. It then speculates about what the people might be discussing in each photo. The response concludes by answering the question about what is enjoyable about communicating in the ways shown in the photos.
Poster Questionnaire Results
According to a questionnaire about promotional posters for a horror film:
1. The majority (over 75%) of respondents preferred either a black, white, and red color scheme or a dark black and white scheme for the posters.
2. Around 45% of participants found the image of a strange young child to be the spookiest, though the creator may not be able to use this.
3. When asked about simple vs busy posters and a similar question about basic vs hectic posters, respondents clearly preferred simpler designs both times. The creator will apply this preference to their poster.
Use of English, part 2 practice
The document provides tips for completing the Use of English Part 2 exam section. It advises readers to read the full sentence containing the blank and pay attention to the word that follows the blank as well as words before it. Considering the surrounding context clues can help determine whether the blank requires an article, determiner, quantifier, pronoun, preposition, or part of speech like a verb, adverb, noun or adjective. It also recommends re-reading the sentence after selecting a word to fill in the blank.
Paper 5 speaking, part 2
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Intro 2325 Media Consumption Assignment Rubric Goldman
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This short poem describes 6 strange sights in nature: a handprint, a lost ball, a lone flag, things that seem out of place, reflections that challenge perception, and distant deer. The poem captures oddly beautiful and bizarre things found in nature through brief, abstract descriptions.
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Target audience research
The target audience for the music video is likely a white male over 40 years old. He would have enjoyed the song when it was originally released and finds it nostalgic now. He likely works in a professional career where he would dress in business attire. His interests include politics, hobbies, and his work. He most likely listens to music in his car on the radio or CDs during his commute as it is his only opportunity to listen during the day. The easy listening style of traditional pop provides a soothing experience after a long day of work. He may also expose his children to the same music.
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Unit 9 Evaluation
1. The document is an evaluation of a student's photography project focused on abstract photography.
2. The student chose abstract photography because they found the subject matter random and bizarre, and were inspired by classmates' work and online images.
3. Through the project, the student learned how to see meaning in photographs, better understand lighting and editing, and identify areas for improvement such as using different camera angles.
Andrew goodwin (left open)
Andrew Goldman analyzed key features of music videos in his 1992 work "Dancing in the Distraction Factory". He identified 6 main elements that are typically present in music videos including: 1) Visuals that link to the lyrics and tell the song's story, 2) Genre-specific characteristics, 3) Visuals that match the music, 4) Frequent close-ups of the artist to promote their image, 5) References to other media, and 6) Frequent depictions of looking and the "male gaze". When analyzing a music video, there are 5 main aspects to consider: thought beats, narrative and performance, the artist's image, the relationship between visuals and song, and technical production elements like camerawork
Possible Advertising Company Name
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Core units evidence sheet goldman
Andrew Goldman completed several BTEC Level 2 Creative Media Production units, receiving Distinction grades overall. For the core Unit 1 on research techniques, he demonstrated knowledge of different research methods and used them to investigate existing media products and gather materials for his own productions. His research results were presented clearly. For the core Unit 2 on communication techniques, all assessment criteria were covered through his work in Unit 18 on advertising techniques, for which he again received a Distinction grade.
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The document discusses research methods used for assignments in year 11 photography and advertising units. It describes using primary research like questionnaires and focus groups for audience feedback, and secondary research on the internet to research photographers, techniques, and real advertising examples. Both quantitative and qualitative research was utilized. Information was stored and organized using PowerPoints, bookmarks, word docs, blogs, and physical folders to collate and reference for the projects.
Unit 9 - photography
The document discusses different types of photos, including abstract, portrait, architectural, and macro photos. For the abstract photo, the shadow is difficult to identify but creates intrigue. The portrait photos showcase three individuals with unique expressions. The architectural photo shows a mix of past, present and future buildings. The macro photos capture tiny details like water drops that are almost invisible to the naked eye.
Unit 9 Photography - Impactful Images
The document discusses and analyzes four different photos:
1) "South Side - Trampoline Man" by Jon Lowenstein, showing a man jumping face-first on a trampoline at a block party.
2) A photo by Jerome Sessini showing soldiers looking at the remains of crashed Malaysian Airlines Flight MH17.
3) "The Falling Man" by Richard Drew, depicting a victim falling from the World Trade Center during the 9/11 attacks.
4) "The Most Beautiful Suicide" by Robert Wiles, showing a woman who committed suicide strangely positioned on a crushed limousine in perfect form.
Tv Advert Analysis
This document analyzes and summarizes four advertisements:
1) A 2003 Honda ad that uses a Rube Goldberg-style domino effect to showcase how car parts work together reliably.
2) A 2005 Sony "Bravia" ad featuring 25,000 multi-colored balls launched in San Francisco to show the TV's high quality color.
3) A 2002 John Smith beer ad featuring football ball skills and humor to promote the beer as what "real men" drink.
4) A T-Mobile dance ad where 350 people danced simultaneously at a train station to promote sharing life experiences on the mobile network.
Second Music Video Analysis (similar product research)
This music video by Harry Connick Jr. can be analyzed using several of Andrew Goodwin's theories about music video production. The video begins with Connick Jr. performing in a dimly lit room wearing a suit, establishing his sophisticated star image. Throughout the video, the visuals validate Goodwin's theory by relating directly to the song lyrics. For example, a line about kissing is accompanied by Connick Jr. being kissed on the cheek. At one point, a woman drops her robe as the orchestra hits a final note, connecting the action on screen to the music. While somewhat suggestive, the classical music gives the scene an elegant feel appropriate for the target audience. Overall, the narrative in the video is underdeveloped and
Unit 18 - Advertising - EVALUATION
1) The team created the name "Zephyr Advertising" which represented what they wanted to promote - a smooth, gentle breeze. They also designed an effective logo featuring a rising Phoenix symbolizing power and imagination.
2) They decided to market water and named their product "Quantic Fresh". The name was unique, intriguing, and captured the fresh nature of water. It was well received by the group.
3) As a group, they worked well together and effectively divided tasks, though they had one issue when the planned protagonist dropped out and was replaced by their teacher, which improved their video advert.
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My evaluation
The document discusses the inspiration, areas of focus, equipment, and editing process of a photography project. For inspiration, the photographer was influenced by nature, friends, and finding aesthetic moments. They became interested in macro and abstract photography, enjoying capturing close-up details and finding new perspectives. Equipment used included Canon cameras and Photoshop. Some photos were edited to enhance focus or lighting. Feedback from peers indicated the wasp and light bulb photos were favorites due to quality and interest, while the berry photo was least favorite as too simple and dull.
Isabelgrniet_howtocritique
The document provides a 6-step process for critiquing photographs:
1. Examine the photo and form an initial opinion.
2. Ask what is not good about the photo and how it could be improved to objectively analyze strengths and weaknesses.
3. Consider how the photo makes you feel and if that impacts your opinion.
4. Identify technical factors like focus, lighting, and presentation that could be improved.
5. Identify creative factors like composition, emotion conveyed, and presentation that could be strengthened.
6. Provide positive feedback on what the photographer did well based on technical and creative merits.
The goal is to both point out areas for growth
Evaluation of exhibiton
The document summarizes the student's photography exhibition project titled "Force of Judgement". It describes the process of planning, shooting, and editing six portrait photographs. The portraits feature expressionless subjects against a brick wall with their eyes edited out in Photoshop. The student is happy with how the eye edits fit the theme of forcing judgement but notes some weaknesses like subjects wearing different clothes. Feedback from peers was overall positive about the title, edits, and concept, while also providing areas for improvement.
Photography experiments
Hannah Mizen experimented with out-of-focus photography by taking photos of everyday items around her college with an out-of-focus effect. She found that some subjects like lights looked effective blurred while others did not, and that colors blending together worked well. Messing with aperture and shutter speed changed the sharpness of focus. She also experimented with movement photography using the zoom technique and capturing movement with a stationary camera, finding zoom worked better but was limited, while movement photos had more potential. In reflections photography, she found subtle reflections and experimented with lighting and depth of field but felt the subject matter of reflections was not very interesting.
7. evaluation
The document summarizes the student's research, planning, time management, technical qualities, aesthetic qualities, audience appeal, and peer feedback for their FMP evaluation. Some key strengths identified include getting helpful feedback, photo research helping to choose a theme, planning colors and styles, and time management keeping them organized. Weaknesses included some unhelpful feedback, difficulty choosing between themes, ideas changing over time, and wishing photos were of more varied locations. Peer feedback suggested making photos more exciting by including different locations. The student agreed photos could be more exciting but disagreed that squirrel photos should be partially colored. Overall the feedback helped the student improve their FMP.
2. research
The researcher conducted product research, questionnaires, and interviews to understand potential audiences for their photography work. Product research allowed them to see what has already been done but could also influence their own ideas or make their work seem copied. Questionnaires provided direct audience feedback but may not capture nuanced views. Interviews provided more in-depth insights but from a smaller sample. Overall, triangulating multiple research methods helped gain a well-rounded understanding of audiences for their photography.
Photography analysis
This document provides biographical information about several photographers:
Tom Jenkins is a successful sports photographer who has worked for The Guardian and Observer for 25 years, photographing six World Cups and four Olympics.
Mario Testino is a renowned fashion photographer born in Peru who has photographed celebrities like Madonna and the late Princess Diana. He has also done charitable work.
Anne Leibovitz is an American portrait photographer known for her work with Rolling Stone magazine and Vanity Fair. She is considered one of the best American portrait photographers.
The document also analyzes several photographs based on compositional elements like rule of thirds, framing, lighting, angle, and subject positioning to determine each photo's
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This document summarizes a photography student's project capturing landscape images in York, Filey, and Scarborough. The student selected 8 final images, discussing the editing done for each. Feedback was positive, praising two images in particular. While the goals were achieved, the student reflects that some images could have benefited from different editing choices or better shooting conditions like using a tripod. Overall the project helped expand the student's technical and editing photography skills.
Final major project evaluation
Paige produced a photography project titled "Horror Alice in Wonderland". She conducted research and planned two photo shoots but faced challenges with timing and weather. Her target audience of teens and young adults provided feedback that her photos met their needs and told a story at a professional standard. While Paige is pleased with the results, she would improve her time management and try more surreal editing techniques for future projects.
Final major project evaluation
Paige produced a photography project titled "Horror Alice in Wonderland". She researched the idea and created proposals, scripts, and surveys. Paige held two photo shoots but faced challenges with timing and weather. She edited over 200 photos in Photoshop, selecting seven final images that told the story. A survey of Paige's target audience found the photos met their needs and were of professional quality, though some feedback suggested alternative presentation methods. Overall, Paige was pleased with matching her intentions, though would improve time management for future projects.
Task 10 evaluation
Stanley Gulliford created a photography exhibition including macro photos of insects and flowers, abstract photos made to look upside-down, and other random photos. He was inspired by photos online and from National Geographic. Stanley used Canon 1100D and 600D cameras, and props to create some photos. He edited the photos, some drastically and some slightly. Overall, he was pleased with how the photos turned out and learned skills like capturing close-up macro shots. Feedback was that the green eye photo was a favorite due to excellent editing, while he could improve by making the photo themes clearer and experimenting more with effects.
Presentation2
The document provides guidance on developing a critical eye when evaluating photographs. It discusses asking three key questions about what is good, not good, and how a photo could be improved. Group critique sessions are recommended to more objectively analyze others' work. When evaluating a print, factors like style, value, clarity, composition, and presentation should be assessed. Tips are provided for improving areas like exposure, focus, and preventing defects during development. Sample critiques are also included to demonstrate analyzing photos based on these criteria.
Evaluation
Jordan Wardle created photographs for an exhibition that included macro and abstract images. Their favorite photos were an eye with stars edited in and an image of Matt with his eye and mouth covered. Most feedback indicated these photos were well edited. The fence photo was seen as the least interesting since it was not edited. Suggestions were made to edit the fence photo in black and white or change its colors. The baseball and eye/mouth photos were said to have benefited most from editing. Overall Jordan was pleased with the exhibition but would focus more on abstract photos if they did the project again.
Evaluation
The document discusses the student's process for selecting and editing macro photographs for an exhibition.
The student chose macro photography because they enjoyed it the most in an earlier assignment. They were inspired by photographer Heather Angel's sharp, detailed close-ups. The student used a Canon 1100D on macro setting to take close-ups. They edited the photos in Photoshop to make the main subject stand out by coloring it and making the background black and white. This creates contrast and draws attention to the subject. The student was pleased with most of the photos but felt they lacked variety in subjects and some were difficult to edit. They received positive feedback saying the photos were of high quality and theme was cohesive.
Location, location, location end of unit powerpoijnt
This document discusses the photographer's pastiche research task. It includes summaries of photographers they chose to emulate, including discussions of specific photos. It also documents their own test photo shoots on topics related to mental health, including anxiety, self-harm, suicidal thoughts, and depression. The photographer reflects on the edits they made to the photos and ideas for how to improve future shoots. They created a mock magazine cover focused on anxiety to represent their project. Overall, the document shows the photographer's process in researching photographers, planning test shoots on mental health topics, and editing the photos from those shoots as they work to complete the pastiche research task.
Justification of images
The document discusses the process of taking photos for a magazine photo shoot. It describes choosing indoor and outdoor locations, ensuring proper lighting, and using props like guitars. Feedback was gathered from questionnaires and friends/family on photo composition and subjects. Various shots were compared and one was chosen as the front cover based on it having a medium shot that clearly showed faces and was engaging for the target audience.
2. fmp research
Here are a few key points from your research evaluation:
- You conducted product research, questionnaires, and interviews to get different perspectives. This allowed you to see common themes as well as diverse opinions.
- Questionnaires have the advantage of collecting data from many people but responses can take time. Interviews provide more depth but require more effort.
- Your research highlighted the need for your product to appeal to a wide audience in terms of style, content, and avoiding offense. It also emphasized the importance of high quality work.
- Distributing your survey by email and Blackboard gave you multiple avenues for responses. Email allows targeting specific people but you can't track if the survey was actually completed.
In summary
2. research
Here are a few suggestions for improving your research evaluation:
- Provide more specific details on how many people responded to your survey, interview, etc. This gives a better sense of the scope and validity of the research.
- Discuss limitations of each method beyond just time constraints. For example, with interviews, only getting one person's perspective is limiting.
- Consider comparing responses across methods to see if they validated each other or revealed new insights. This shows how triangulating methods strengthened the research.
- Reflect on how representative your sample was of the overall target audience. Were certain groups left out? This helps identify areas that need more research.
- Suggest additional research that could be done to address
2. research
Here are some key points from your research evaluation:
- You conducted product research, questionnaires, and interviews to gather information from potential audiences.
- Product research provided inspiration and insight into effective landscape photography techniques. Questionnaires gave a broad understanding of audience preferences while interviews allowed for deeper discussion.
- Surveys had the advantage of collecting varied opinions efficiently but risked superficial responses. Interviews provided richer feedback but required more time and effort.
- Overall your research methods gave a well-rounded view of what audiences find interesting and how you could craft engaging photos to appeal to different tastes. While no single method was perfect, together they informed strong direction for your project.
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Location, location, location end of unit powerpoijnt
Location, location, location end of unit powerpoijnt
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Character 1 walks down a corridor and enters a room where Character 2 is waiting. The two characters exchange looks and make small talk, with Character 1 asking about Character 2's toe and saying they need to leave. Character 1 then stands up and exits through the door, ending the scene.
Ideas for prelim
The document provides preliminary task ideas for an A-level media studies project, including a very simple scene with no purpose or story that utilizes just three necessary camera functions, such as humorously funny dialogue.
04 editing terminology handout
Continuity editing is commonly used in films to seamlessly move the story and immerse viewers. Through techniques like matching shots and reaction shots, editors create meaning and guide audience response. Editing pace also influences mood, with slow cuts suggesting emotion and fast cuts implying tension. There are many editing techniques a filmmaker can use, with the basic cut transitioning between shots to advance the narrative. Proper use of techniques like match cuts, jump cuts, and shot composition helps editing flow smoothly and develop relationships between scenes.
Sound list
The opening scene of the 2009 film Sherlock Holmes contains predominantly diegetic sounds like a piano, horse-drawn cart, hooves, and violence occurring within the film world rather than added later. This suggests the director wanted to maintain a sense of realism for the time period without distracting the audience with too many non-diegetic sounds. Keeping most sounds diegetic reflects the film's less technologically advanced setting and avoids using inappropriate non-diegetic elements.
Sound Notes Sheet
Film sound is carefully designed and mixed in post-production to emphasize important sounds and set the atmosphere for scenes. Sound can be either diegetic, existing within the film's world, or non-diegetic, coming from outside the world. Selective sound is used to highlight key audio elements while ambient sound creates a sense of place. Elements like sound bridges, effects, and voiceovers can help transitions, add realism or psychological impact, and guide the audience.
Editing
This document discusses the history and techniques of film editing. It explains that early films did not use cuts, which made it difficult to tell a story. Edwin Porter was the first to introduce cutting to allow film directors to edit. Alfred Hitchcock pioneered subtle editing by not directly showing a violent act but instead using quick cuts to imply it. Editing pace can be used to convey different moods through slow or fast cuts. Juxtaposition contrasts different shots to create tension. Matching action between shots gives a sense of continuous time.
Mise en scene notes sheet
Mise-en-scene refers to everything within the frame of a shot that can be used to tell the story or provide context. There are six key elements of mise-en-scene: color, costume, props, set/location, blocking/performance, and lighting. Color, costume, and lighting are used to signify character traits and mood. Costumes also provide social and class context. Props are physical items that advance the narrative or setting. Blocking refers to actor positioning and movement. Lighting is manipulated to set tone through ambient light, shadows, and focus on characters.
Camera shot types
High and low angle shots are used to make subjects seem vulnerable or powerful respectively. A two shot features two subjects to suggest their relationship. A point of view shot follows the perspective of a person to show what they see. Different shot types like medium close up, establishing shot, close up, and extreme close up are used to show varying levels of detail of a subject's body, location, or emotions. Long shots show full bodies while over the shoulder shots make the audience feel like they're eavesdropping on a conversation between subjects in the foreground and background.
Goldman andrew unit 18 mark and feedback sheet
This document provides an action plan and assessment for a student named Andrew Goldman who completed tasks in Unit 18 on advertising production. The assessor provides feedback on each of the student's tasks, noting what was done well and areas for improvement. For most tasks, the student's work demonstrated merit or was graded with distinction. The assessor recommends the student upload some missing work and provide more details for one task. The student agrees to follow the action plan by signing and dating the document. The overall grade for the unit was distinction.
Unit 18 advertising task 8 group pitch
Zephyr Advertising is a global advertising company founded in Hampshire in 2015 that specializes in advertising products from around the world. They also help new and small businesses. The document discusses their advertising campaign for Quantic-Fresh water bottles from Mount Hotaka in Japan. It includes print adverts that will run in magazines and newspapers, an online banner advert for the Quantic-Fresh website, and an advert to appear on buses, trains and subways. At the end is a link to a YouTube video called "The Quantic Monk" which is part of the official advertising campaign.
Script For Pitch
Stan introduces Zephyr Advertising and their new product Quantic Fresh water sourced from Mount Hotaka in Japan. The water is rich in nutrients from natural filtration and the oriental theme of the bottle demonstrates its high quality and purity.
Elishia discusses how they designed the Quantic Fresh bottle based on successful competitor Evian's "Live Young" slogan. Their slogan "Cleanse Your Mind" suggests the water will help relax users, fitting the stereotype of monks from Tibet used in their TV ad.
Rory explains their target audience is people of all ages and genders. The slogan appeals to older people by implying benefits to digestion and relaxation, while ads featuring fitness imply benefits to younger audiences.
Script For Pitch
The representatives from Zephyr Advertising pitch their new water bottle brand called Quantic Fresh. They chose the name and oriental theme to portray the water as pure and untouched from nature. They modeled the brand after Evian water, focusing on the slogan "Cleanse Your Mind" to promote relaxation. The target audience is people of all ages and genders. Print, online, and public transit ads were created showing the water helps relaxation for older audiences and activity for younger ones. A marketing campaign and video were also developed to promote the new water bottle.
Task 7 Marketing
We plan to advertise our water product Quantic Fresh on the London Underground system which sees over 1 billion passengers annually. We want to release Quantic Fresh in convenience stores, Tesco Express, One Stop, and petrol stations across Great Britain. To compete in the water industry, we will make Quantic Fresh affordable and available in different flavors and colors. We also want Quantic Fresh to become the official water of a professional sports team to increase sales and brand awareness in the sports world.
Team Meeting
Zephyr Advertisement is a creative agency discussing ideas for their company branding. They considered various name, slogan, and color scheme options from four team members. The final decisions were to use the name "Zephyr Advertisement", slogan "Regenerating ideas", and a color scheme combining gold and black suggested by Stan and Andrew. The target audience will be young adults.
Advert Analysis Detailed v2
The advertisement features an adorable dog named Gracie and uses her story to encourage people to buy Pedigree dog food. A narrator explains that proceeds from Pedigree sales are used to help find homes for dogs like Gracie. While Gracie's story is sad, the ad also shows happy dogs playing to avoid being too heartbreaking. It uses music, narrative, and images of Gracie to effectively elicit sympathy and convince viewers that purchasing Pedigree can help shelter dogs find homes.
Tbwa International
TBWA was founded in 1970 in Paris, France by founders from four countries - American, French, Swiss, and Italian. Their initials made up the name TBWA. It began expanding internationally after only one year, opening offices in Europe. The global headquarters is now located in Midtown Manhattan, New York City. TBWA has won numerous awards, including the 2010 Global Agency Network of the Decade award, and has invested in other business ventures beyond traditional advertising such as media and health.
Unit 9 Task 11 - Feedback
The document discusses edits made to several photographs. For the first photo, texture and saturation were increased to lift the lighting. The second photo was changed to black and white to darken the tone. The third photo was cropped to focus on a football in a puddle behind a gate. The fourth and fifth photos were left unedited. The sixth photo was cropped to emphasize a deer amongst leaves. The document asks for feedback on what was done well, how to improve, favorite and least favorite images, and type of photography.
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Questionnaire
- 1. Andrew Goldman Person 1: Rory QUESTIONNAIRE What did I do well? I think you edited the hand print photograph really well because it looked effective How could I improve? I think you could improve by making use of different camera angles What was your favourite image? The Lost Ball What was your least favourite? Perception Reflection What Photography type was it? CIRCLE ANSWER BELOW 1. Macro 2. Architectural 3. Abstract 4. Portrait
- 2. Andrew Goldman Person 2: Will QUESTIONNAIRE What did I do well? Took care of what kind of photos you planned How could I improve? Experiment more with editing What was your favourite image? Lone Flag What was your least favourite? Distant Deer What Photography type was it? CIRCLE ANSWER BELOW 1. Macro 2. Architectural 3. Abstract 4. Portrait
- 3. Andrew Goldman Person 3: Stan QUESTIONNAIRE What did I do well? Good use of filters How could I improve? Focus camera more What was your favourite image? The Handprint What was your least favourite? Perception Reflection What Photography type was it? CIRCLE ANSWER BELOW 1. Macro 2. Architectural 3. Abstract 4. Portrait
- 4. Andrew Goldman Person 4: Miss Jones QUESTIONNAIRE What did I do well? Interesting use of both colour and monochrome How could I improve? Having a theme that ties all of your photos together more What was your favourite image? The football in the puddle as I think it’s a good representation of school life What was your least favourite? The red flower in the bush because it is out of focus What Photography type was it? CIRCLE ANSWER BELOW 1. Macro 2. Architectural 3. Abstract 4. Portrait
- 5. Andrew Goldman Person 5: Elishia QUESTIONNAIRE What did I do well? Interesting contrast of colour and black and white How could I improve? Focus on the whole picture and extras within the image, for example within the ball photo you could remove the tissue from the puddle and straighten the angle. What was your favourite image? The Handprint What was your least favourite? Out of Place What Photography type was it? CIRCLE ANSWER BELOW 1. Macro 2. Architectural 3. Abstract 4. Portrait
- 6. Andrew Goldman Overall I am happy with the feedback I have been given as I agree with it, and I can only see it as constructive. The targets are similar to one another and also parallel the targets I set myself at the end of my evaluation. As do the things I believe I did well on with my images, edited and not. It seems the main target points were a bigger range of camera angles, more time editing and image clarity. I will improve on these targets for the next time I tackle photography.