1. * What is the product?
BMW car
* What are they advertising?
A newcar
* What are they tellingusabout the product?
It’slike a shark,fast,dominantandpowerful
* Is there a message in the advert?
If youbuythis car you’ll be the sharkof the road
* Whois the advert meant for? (targetaudience)
Fans of BMW, lookingforanew car
* Do you think it reaches the correct target audience?
Yes as ithas manyfeaturesof a BMW advert,mystique andthemesof anunrealistic
nature
* What type of advert is it? (humorous,informative,surreal,dramatic, realist – you
may have to researchthese terms and define themto findout)
Surreal
* What do you think of the advert and do you think it works?
I love thisadvertas itis an incrediblyinterestingtake onateaserimage fora car. It
genuinelymakesyouwanttosee more of the car whichtherefore meansit’san
effectiveadvertisement.

2. * What is the product?
Nike
* What are they advertising?
A newshoe thattakesmany people toconstruct
* What are they tellingusabout the product?
It takesa lot of hard workand planningtocreate a Nike Shoe
* Is there a message in the advert?
Don’tunderestimate the workthatgoesintoasingle Nike shoe
* Whois the advert meant for? (targetaudience)
Sportspeople,buyersof Nike trainers
* Do you think it reaches the correct target audience?
Partially,Idon’tthinkthere isa definite targetaudience
* What type of advert is it? (humorous,informative,surreal,dramatic, realist – you
may have to researchthese terms and define themto findout)
Humorous/surreal
* What do you think of the advert and do you think it works?
Yes as itshowsan unrealistictake onthe realistichardworkthatgoesintocreating
trainers/shoesforNike.