Harrogate Spa Water is England's oldest bottled water manufacturer dating back to the 16th century when its springs were first discovered to have therapeutic properties. The company uses its long history as its primary advertising technique, emphasizing its status as the original British spa town through slogans and a bottle design featuring straightforward, historical imagery rather than a modern label.

1. HARROGATE SPA WATER
The Original British SpaTown

2. BRIEF HISTORY
 Harrogate SpaWater is England's oldest bottled water manufacturer. It dates back
to the 16th century when the first springs were found to be therapeutic.The
company is owned by HarrogateWater Brands, which also owns theThirsty Planet
brand of bottled water.

3. BOTH BOTTLE DESIGNS

4. ADVERTISINGTECHNIQUES
 Harrogate SpaWater uses their history as a successful mean of advertising, with
the billing as the oldest bottled water manufacturer. Also with the slogan ‘The
Original British SpaTown’ you can see how much history is relevant and present in
the companies image.
 The accompanying bottle design also features a straightforward and non modern
label with basic historical values, equalling their advertising techniques