The representatives from Zephyr Advertising pitch their new water bottle brand called Quantic Fresh. They chose the name and oriental theme to portray the water as pure and untouched from nature. They modeled the brand after Evian water, focusing on the slogan "Cleanse Your Mind" to promote relaxation. The target audience is people of all ages and genders. Print, online, and public transit ads were created showing the water helps relaxation for older audiences and activity for younger ones. A marketing campaign and video were also developed to promote the new water bottle.

1. Script for Pitch
Stan: Good Morning, we are here today to represent our advertising company Zephyr
Advertising to show you our new product Quantic Fresh, our brand new water bottle. We
decided on this name as it is different as is unique and fits our product as it sounds crisp and
clean. We particularly admired an oriental theme as it shows how the bottle is fresh and is
from a pure source that is refined by nature and untouched by man until the second you
open the bottle, showing how it is of a much significantly higher standard than your average
water bottle with the slogan also being “cleanse your mind”
Elisha: When we researched another company we chose “Evian” This is because of how
successful their water bottle is and how now they are a household name. Through our
research we found out that Evian’s main way of advertising their product is through their
slogan of “live young” telling them the water, because it’s from the mountains, will have the
minerals to make you look young and healthy which makes the water bottle seem very
attractive. We used this for our water bottle Quantic Fresh with the slogan “Cleanse Your
mind” as it helps you relax and feel better due to where it’s from (Asian mountains) and this
perfectly fits with the stereotypical monk from somewhere like Tibet and is also why we
used one in our advert.
Rory: Our Target audience is both young and old people with also no specific gender. Our
Slogan firstly appeals to older people as it gives them the impression the water is good for
them and will help them relax. Our Advert then also appeals to younger people as the action
featured in the advert implies that this water will help you stay fit and healthy. We have also
produced some print adverts for you as shown in our power point. (Rory now shows his
print ads that he made and talks about them)
Stan: (Stan now talks about his online advert and what sort of sight it would go on: YouTube,
Facebook… due to their extreme popularity and how many people will see the advert and it
does not matter which site it’s on as it appeals to all audiences)
Andrew: (Andrew now talks about and shows his train and bus advert, he then shows and
talks about the marketing campaign and when done talks about the video and we show it)
Thank you for listening