Unit 18 advertising task 8 group pitch
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Zephyr Advertising is a global advertising company founded in Hampshire in 2015 that specializes in advertising products from around the world. They also help new and small businesses. The document discusses their advertising campaign for Quantic-Fresh water bottles from Mount Hotaka in Japan. It includes print adverts that will run in magazines and newspapers, an online banner advert for the Quantic-Fresh website, and an advert to appear on buses, trains and subways. At the end is a link to a YouTube video called "The Quantic Monk" which is part of the official advertising campaign.
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Unit 18 advertising task 8 group pitch
Zephyr Advertising is a global advertising company founded in Hampshire in 2015 that specializes in advertising products from around the world. They also help new and small businesses. The document discusses Zephyr Advertising pitching their client Quantic-Fresh's new water bottle. It includes sections on the target audience, where the water is from in Japan, and examples of print, online, and public transit advertisements created for the product.
Vincent muller ppt
Vincent Muller is an entrepreneur who has established many businesses in various sectors around the world. He is the Co-founder and CEO of HYGH AG. HYGH provides a platform that empowers everyone to become advertiser worldwide. The platform that HYGH provides saves money, time and can be extended to the global level. HYGH’s easy to use app converts any screen into a highly dynamic ad space.
To know more about HYGH visit the given link- https://hygh.tech/
Connect to Vincent Muller through given links:
Facebook: https://www.facebook.com/network.scripter
Twitter: https://twitter.com/vfromhygh
Linkedin:https://www.linkedin.com/in/vincent-m%C3%BCller-2aa72612a/
Youtube: https://www.youtube.com/channel/UCtJvpWxIvvcx6JQE550vQCQ
Vimeo: https://vimeo.com/user89499443
Scoopit:https://www.scoop.it/t/hygh-ag
Issuu:https://issuu.com/vincenthygh
Deviantart:https://www.deviantart.com/vincenthygh
About.me: https://about.me/vmuller
Authorstream:http://www.authorstream.com/vincenthygh
Openstreetmap: https://www.openstreetmap.org/user/vincent%20muller
Disqus: https://disqus.com/by/disqus_p3mVwIh3kG
Imgur: https://imgur.com/user/VINCENTMULLER
Ask.fm: https://ask.fm/vincenthygh
Meetup:https://www.meetup.com/members/263685156
Soundcloud: https://soundcloud.com/vincent-muller-507993163
Pinterest: https://www.pinterest.de/vincenthygh
Adsfare: https://www.adsfare.com/vincent-muller
Medium: https://medium.com/@vincentmuller_51849
Medium:https://medium.com/@vincentmuller_51849/hygh-connects-owners-of-public-displays-with-advertisers-in-a-peer-to-peer-fashion-340f22af15e1
Reddit: https://www.reddit.com/user/vincent_muller
Last.fm: https://www.last.fm/user/vincent_muller
Bookcrossing: http://www.bookcrossing.com/mybookshelf/vincent_muller
Angel.co: https://angel.co/hygh-ag/jobs/392256-designer-for-hygh-tech-startup
Core units evidence sheet goldman
Andrew Goldman completed several BTEC Level 2 Creative Media Production units, receiving Distinction grades overall. For the core Unit 1 on research techniques, he demonstrated knowledge of different research methods and used them to investigate existing media products and gather materials for his own productions. His research results were presented clearly. For the core Unit 2 on communication techniques, all assessment criteria were covered through his work in Unit 18 on advertising techniques, for which he again received a Distinction grade.
London and Campaign
LONDON is a global advertising agency established in 2008 with one office and a virtual network of talent. It has grown to 8 employees and works with over 1,000 freelancers worldwide. The agency has secured clients on every continent, including Mandarin Oriental, Alliance Boots, and Fox International. LONDON pioneered transparency by publishing its pricing online. It has produced effective campaigns for clients, such as launching No7 in Finland, promoting Mandarin Oriental hotels, and launching the TV show The Walking Dead internationally. LONDON's work has significantly outperformed competitors and delivered strong business results for its clients.
Starshev 2012
SkyJam Creative Agency provided creative services for many clients from 2008-2011. Some of their major campaigns included developing branding and advertising for Raiffeisen Bank, Nestea, Panasonic, Persen, and UniCredit Bank. For Raiffeisen Bank, SkyJam created an award-winning campaign featuring a dachshund to promote mortgage products. They also implemented successful BTL campaigns for Lotte Shopping and Scarlett electronics. SkyJam helped brands in various industries launch new products and increase sales through innovative 360-degree creative solutions.
Bfi,lwl,s&s
1) The document discusses three different types of publications: independent magazines Little White Lies and Huck that are used to promote the publishing and design agency Church of London; the magazine Sight and Sound published by the British Film Institute to promote British film; and large mainstream magazine Total Film.
2) It analyzes the ownership and distribution models of each. Little White Lies focuses on print quality over digital to preserve brand while driving business to the agency. Sight and Sound acts as a critical record of film for the non-profit BFI. Total Film aims to maximize sales and advertising revenue through digital distribution on apps.
3) The business models differ with Little White Lies promoting the agency, Sight
Case studies for ad age award
The document introduces LONDON, a global advertising agency founded in 2008 with one office in London and a virtual network of over 1,000 freelance creatives in 151 countries. It has 8 full-time employees and top clients include Mandarin Oriental, Alliance Boots, and Wedgwood. The agency pioneered a new virtual agency model to replace traditional brick-and-mortar networks, allowing it to create campaigns globally on a low budget. Examples are provided of successful campaigns for clients in various industries that achieved high recall rates and business results for the clients.
Case studies for ad age award
The document introduces LONDON, a global advertising agency founded in 2008 with one office in London and a virtual network of over 1,000 freelance creatives in 151 countries. It has 8 full-time employees and top clients include Mandarin Oriental, Alliance Boots, and Wedgwood. The agency pioneered a new virtual agency model to replace traditional brick-and-mortar networks, allowing it to create campaigns globally on a low budget. Examples are provided of successful campaigns for clients in various industries and regions that increased brand awareness, sales, and profits on cost-effective budgets.
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Unit 18 advertising task 8 group pitch
Zephyr Advertising is a global advertising company founded in Hampshire in 2015 that specializes in advertising products from around the world. They also help new and small businesses. The document discusses Zephyr Advertising pitching their client Quantic-Fresh's new water bottle. It includes sections on the target audience, where the water is from in Japan, and examples of print, online, and public transit advertisements created for the product.
Vincent muller ppt
Vincent Muller is an entrepreneur who has established many businesses in various sectors around the world. He is the Co-founder and CEO of HYGH AG. HYGH provides a platform that empowers everyone to become advertiser worldwide. The platform that HYGH provides saves money, time and can be extended to the global level. HYGH’s easy to use app converts any screen into a highly dynamic ad space.
To know more about HYGH visit the given link- https://hygh.tech/
Connect to Vincent Muller through given links:
Facebook: https://www.facebook.com/network.scripter
Twitter: https://twitter.com/vfromhygh
Linkedin:https://www.linkedin.com/in/vincent-m%C3%BCller-2aa72612a/
Youtube: https://www.youtube.com/channel/UCtJvpWxIvvcx6JQE550vQCQ
Vimeo: https://vimeo.com/user89499443
Scoopit:https://www.scoop.it/t/hygh-ag
Issuu:https://issuu.com/vincenthygh
Deviantart:https://www.deviantart.com/vincenthygh
About.me: https://about.me/vmuller
Authorstream:http://www.authorstream.com/vincenthygh
Openstreetmap: https://www.openstreetmap.org/user/vincent%20muller
Disqus: https://disqus.com/by/disqus_p3mVwIh3kG
Imgur: https://imgur.com/user/VINCENTMULLER
Ask.fm: https://ask.fm/vincenthygh
Meetup:https://www.meetup.com/members/263685156
Soundcloud: https://soundcloud.com/vincent-muller-507993163
Pinterest: https://www.pinterest.de/vincenthygh
Adsfare: https://www.adsfare.com/vincent-muller
Medium: https://medium.com/@vincentmuller_51849
Medium:https://medium.com/@vincentmuller_51849/hygh-connects-owners-of-public-displays-with-advertisers-in-a-peer-to-peer-fashion-340f22af15e1
Reddit: https://www.reddit.com/user/vincent_muller
Last.fm: https://www.last.fm/user/vincent_muller
Bookcrossing: http://www.bookcrossing.com/mybookshelf/vincent_muller
Angel.co: https://angel.co/hygh-ag/jobs/392256-designer-for-hygh-tech-startup
Core units evidence sheet goldman
Andrew Goldman completed several BTEC Level 2 Creative Media Production units, receiving Distinction grades overall. For the core Unit 1 on research techniques, he demonstrated knowledge of different research methods and used them to investigate existing media products and gather materials for his own productions. His research results were presented clearly. For the core Unit 2 on communication techniques, all assessment criteria were covered through his work in Unit 18 on advertising techniques, for which he again received a Distinction grade.
London and Campaign
LONDON is a global advertising agency established in 2008 with one office and a virtual network of talent. It has grown to 8 employees and works with over 1,000 freelancers worldwide. The agency has secured clients on every continent, including Mandarin Oriental, Alliance Boots, and Fox International. LONDON pioneered transparency by publishing its pricing online. It has produced effective campaigns for clients, such as launching No7 in Finland, promoting Mandarin Oriental hotels, and launching the TV show The Walking Dead internationally. LONDON's work has significantly outperformed competitors and delivered strong business results for its clients.
Starshev 2012
SkyJam Creative Agency provided creative services for many clients from 2008-2011. Some of their major campaigns included developing branding and advertising for Raiffeisen Bank, Nestea, Panasonic, Persen, and UniCredit Bank. For Raiffeisen Bank, SkyJam created an award-winning campaign featuring a dachshund to promote mortgage products. They also implemented successful BTL campaigns for Lotte Shopping and Scarlett electronics. SkyJam helped brands in various industries launch new products and increase sales through innovative 360-degree creative solutions.
Bfi,lwl,s&s
1) The document discusses three different types of publications: independent magazines Little White Lies and Huck that are used to promote the publishing and design agency Church of London; the magazine Sight and Sound published by the British Film Institute to promote British film; and large mainstream magazine Total Film.
2) It analyzes the ownership and distribution models of each. Little White Lies focuses on print quality over digital to preserve brand while driving business to the agency. Sight and Sound acts as a critical record of film for the non-profit BFI. Total Film aims to maximize sales and advertising revenue through digital distribution on apps.
3) The business models differ with Little White Lies promoting the agency, Sight
Case studies for ad age award
The document introduces LONDON, a global advertising agency founded in 2008 with one office in London and a virtual network of over 1,000 freelance creatives in 151 countries. It has 8 full-time employees and top clients include Mandarin Oriental, Alliance Boots, and Wedgwood. The agency pioneered a new virtual agency model to replace traditional brick-and-mortar networks, allowing it to create campaigns globally on a low budget. Examples are provided of successful campaigns for clients in various industries that achieved high recall rates and business results for the clients.
Case studies for ad age award
The document introduces LONDON, a global advertising agency founded in 2008 with one office in London and a virtual network of over 1,000 freelance creatives in 151 countries. It has 8 full-time employees and top clients include Mandarin Oriental, Alliance Boots, and Wedgwood. The agency pioneered a new virtual agency model to replace traditional brick-and-mortar networks, allowing it to create campaigns globally on a low budget. Examples are provided of successful campaigns for clients in various industries and regions that increased brand awareness, sales, and profits on cost-effective budgets.
214239 633832976929018750
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Lcl Communication Slideshow
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• Providing companies with our creative inspirations have helped them achieve their objectives. Through our careful and innovative sellable creative work, we have inspired brand loyalty, impressed audiences with our original designs and enhanced exciting brand images.
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The document provides preliminary task ideas for an A-level media studies project, including a very simple scene with no purpose or story that utilizes just three necessary camera functions, such as humorously funny dialogue.
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Make your B2B brand stand out
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1) A campaign for K-Swiss that told the story of their iconic shoe through posters designed by underground artists, increasing brand awareness and positive conversations.
2) A mockumentary campaign for Océ about a mobile printing business that highlighted their printer's capabilities and sparked leads for their sales team.
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Film sound is carefully designed and mixed in post-production to emphasize important sounds and set the atmosphere for scenes. Sound can be either diegetic, existing within the film's world, or non-diegetic, coming from outside the world. Selective sound is used to highlight key audio elements while ambient sound creates a sense of place. Elements like sound bridges, effects, and voiceovers can help transitions, add realism or psychological impact, and guide the audience.
Editing
This document discusses the history and techniques of film editing. It explains that early films did not use cuts, which made it difficult to tell a story. Edwin Porter was the first to introduce cutting to allow film directors to edit. Alfred Hitchcock pioneered subtle editing by not directly showing a violent act but instead using quick cuts to imply it. Editing pace can be used to convey different moods through slow or fast cuts. Juxtaposition contrasts different shots to create tension. Matching action between shots gives a sense of continuous time.
Mise en scene notes sheet
Mise-en-scene refers to everything within the frame of a shot that can be used to tell the story or provide context. There are six key elements of mise-en-scene: color, costume, props, set/location, blocking/performance, and lighting. Color, costume, and lighting are used to signify character traits and mood. Costumes also provide social and class context. Props are physical items that advance the narrative or setting. Blocking refers to actor positioning and movement. Lighting is manipulated to set tone through ambient light, shadows, and focus on characters.
Camera shot types
High and low angle shots are used to make subjects seem vulnerable or powerful respectively. A two shot features two subjects to suggest their relationship. A point of view shot follows the perspective of a person to show what they see. Different shot types like medium close up, establishing shot, close up, and extreme close up are used to show varying levels of detail of a subject's body, location, or emotions. Long shots show full bodies while over the shoulder shots make the audience feel like they're eavesdropping on a conversation between subjects in the foreground and background.
Goldman andrew unit 18 mark and feedback sheet
This document provides an action plan and assessment for a student named Andrew Goldman who completed tasks in Unit 18 on advertising production. The assessor provides feedback on each of the student's tasks, noting what was done well and areas for improvement. For most tasks, the student's work demonstrated merit or was graded with distinction. The assessor recommends the student upload some missing work and provide more details for one task. The student agrees to follow the action plan by signing and dating the document. The overall grade for the unit was distinction.
Product images
The document summarizes two advertisements - one for a BMW car and one for Nike shoes. For the BMW ad, it describes the car being advertised as fast and powerful like a shark. The ad's target audience is BMW fans looking for a new car. For the Nike ad, it shows the large team effort required to design and produce a single Nike shoe, with the message being to not underestimate the work that goes into them. Both ads are assessed as effectively reaching their target audiences through surreal or humorous takes on realistic themes.
Unit 1 research methods worksheet y11
The document discusses research methods used for assignments in year 11 photography and advertising units. It describes using primary research like questionnaires and focus groups for audience feedback, and secondary research on the internet to research photographers, techniques, and real advertising examples. Both quantitative and qualitative research was utilized. Information was stored and organized using PowerPoints, bookmarks, word docs, blogs, and physical folders to collate and reference for the projects.
Unit 18 - Advertising - EVALUATION
1) The team created the name "Zephyr Advertising" which represented what they wanted to promote - a smooth, gentle breeze. They also designed an effective logo featuring a rising Phoenix symbolizing power and imagination.
2) They decided to market water and named their product "Quantic Fresh". The name was unique, intriguing, and captured the fresh nature of water. It was well received by the group.
3) As a group, they worked well together and effectively divided tasks, though they had one issue when the planned protagonist dropped out and was replaced by their teacher, which improved their video advert.
Harrogate Spa Water
Harrogate Spa Water is England's oldest bottled water manufacturer dating back to the 16th century when its springs were first discovered to have therapeutic properties. The company uses its long history as its primary advertising technique, emphasizing its status as the original British spa town through slogans and a bottle design featuring straightforward, historical imagery rather than a modern label.
Script For Pitch
Stan introduces Zephyr Advertising and their new product Quantic Fresh water sourced from Mount Hotaka in Japan. The water is rich in nutrients from natural filtration and the oriental theme of the bottle demonstrates its high quality and purity.
Elishia discusses how they designed the Quantic Fresh bottle based on successful competitor Evian's "Live Young" slogan. Their slogan "Cleanse Your Mind" suggests the water will help relax users, fitting the stereotype of monks from Tibet used in their TV ad.
Rory explains their target audience is people of all ages and genders. The slogan appeals to older people by implying benefits to digestion and relaxation, while ads featuring fitness imply benefits to younger audiences.
Script For Pitch
The representatives from Zephyr Advertising pitch their new water bottle brand called Quantic Fresh. They chose the name and oriental theme to portray the water as pure and untouched from nature. They modeled the brand after Evian water, focusing on the slogan "Cleanse Your Mind" to promote relaxation. The target audience is people of all ages and genders. Print, online, and public transit ads were created showing the water helps relaxation for older audiences and activity for younger ones. A marketing campaign and video were also developed to promote the new water bottle.
Task 7 Marketing
We plan to advertise our water product Quantic Fresh on the London Underground system which sees over 1 billion passengers annually. We want to release Quantic Fresh in convenience stores, Tesco Express, One Stop, and petrol stations across Great Britain. To compete in the water industry, we will make Quantic Fresh affordable and available in different flavors and colors. We also want Quantic Fresh to become the official water of a professional sports team to increase sales and brand awareness in the sports world.
Team Meeting
Zephyr Advertisement is a creative agency discussing ideas for their company branding. They considered various name, slogan, and color scheme options from four team members. The final decisions were to use the name "Zephyr Advertisement", slogan "Regenerating ideas", and a color scheme combining gold and black suggested by Stan and Andrew. The target audience will be young adults.
Possible Advertising Company Name
Rory and Stan were discussing something together. They seemed to be making plans or arrangements that involved themselves and the writer, who identifies themselves as "Me". Unfortunately no other context is provided so the topic or purpose of their discussion is unclear based on the limited information.
Advert Analysis Detailed v2
The advertisement features an adorable dog named Gracie and uses her story to encourage people to buy Pedigree dog food. A narrator explains that proceeds from Pedigree sales are used to help find homes for dogs like Gracie. While Gracie's story is sad, the ad also shows happy dogs playing to avoid being too heartbreaking. It uses music, narrative, and images of Gracie to effectively elicit sympathy and convince viewers that purchasing Pedigree can help shelter dogs find homes.
Tbwa International
TBWA was founded in 1970 in Paris, France by founders from four countries - American, French, Swiss, and Italian. Their initials made up the name TBWA. It began expanding internationally after only one year, opening offices in Europe. The global headquarters is now located in Midtown Manhattan, New York City. TBWA has won numerous awards, including the 2010 Global Agency Network of the Decade award, and has invested in other business ventures beyond traditional advertising such as media and health.
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Unit 18 advertising task 8 group pitch
- 1. { Unit 18: Advertising: Task 8 – Group Pitch Zephyr Advertising
- 2. Who are we? We are a global advertising company founded in Hampshire, February 2015, that specialises in advertising all sorts of products from around the world. We also offer a wide range of opportunities in helping new/small businesses start up. Zephyr Advertising “Regenerating ideas…”
- 3. Our Water Bottle: Quantic-Fresh “Cleanse your mind…”
- 4. Where is it from? Mount Hotaka in Japan.
- 8. Print Adverts: Section 1: - Magazine The following images are poster adverts to be featured in newspapers and magazines. All created in Adobe Photoshop.
- 9. #1 #2
- 10. #3
- 11. Print Adverts: Section 2 - An online advert for a website (banner)
- 13. Print Adverts: Section 3: - An advert for: bus/train/underground
- 14. This is our print advert featured on the sides of buses, trains and subways.
- 20. Unit 18: Advertising - Quantic Fresh Official Advert - "The Quantic Monk" by Zephyr Advertising https://www.youtube.com/watch?v=CUqfPobZunE
- 21. Thank you for listening.