This document outlines a research project framework to identify the market potential, preferred retail format, and additional facilities for pharmaceutical product retailing in Jaipur, India. It examines variables like product range, price, location, and advertising. The research will use a non-probability sample of 100 individuals through personal interviews using a questionnaire to understand consumer preferences on factors like retail format, branded vs generic products, pricing, and desired additional services like clinics or cafeterias. The goal is to determine the optimal retail strategy for pharmaceutical products in Jaipur.

1. PROJECT FRAMEWORK BROAD AREA RETAIL AREA OF INTEREST Pharmaceuticals

2. PROBLEM Identifying market potential, preferred retail format and additional facilities for pharmaceutical products’ retailing in the city of Jaipur.

3. VARIABLES Type of format Product range Branded product Local product Price Location Front line employee

4. VARIABLES Advertisement Other facilities (like small clinic, laboratory, Cafeterias, consultancy etc.)

5. TYPES OF RESEARCH JUSTIFICATION - IN THIS TYPE OF RESEARCH WE FIND OUT THE CHARACTERSTICS OF GIVEN VARIABLE. IN THIS RESEARCH PROBLEM first of all I found out different variables which will affect the potential retail format of pharmaceutical products’ and the preference of customers’ towards these factors. DISCRIPTIVE RESEARCH

6. SAMPLING DESIGN Sampling Technique- Non Probability Sampling Method – purposive Sample Size - 100

7. DATA COLLECTION INSTRUMENT QUESTIONNAIRE DATA COLLECTION METHOD INTERROGATION THROUGH PERSONAL INTERVIEW

8. QUESTIONNAIRE 1 Name……………… 2 Age ………………... 3 Occupation- a) Own Business b) Service c) Student d) House Wife e)Unemployed

9. QUESTIONNAIRE 4 Annual Income- Less than 1 lac 1-1.5 lac 1.51-2 lac 2.1-2.5 lac Above 2.5 lac

10. QUESTIONNAIRE 5 Education- Below Under Graduate Under Graduate Post Graduate Professional Studies

11. QUESTIONNAIRE Q1-Would you preferto have all the pharmaceutical products under one roof Yes No

12. QUESTIONNAIRE Q2- Rank the following retail formats for potential pharmaceutical products in the order of your preference- Departmental Store Convenience Store Hyper Market Super Market

13. QUESTIONNAIRE Q3- Would you prefer branded products over generic product- Always Many times Sometimes Rarely Never

14. QUESTIONNAIRE Q5- Which type of pricing do you want to have in potential pharmaceutical products’ retail outlet in comparison to existing pharmacy shops- High Equal Neither high nor equal Less Least

15. QUESTIONNAIRE Q6- “Organized retailing of pharmaceutical products will reduce the price.” Are you agree with this sentence- Definitely agree Tend to agree Neither agree nor disagree Tend to disagree Definitely disagree

16. QUESTIONNAIRE Q6- Where will you like to have the pharmaceutical products’ retail outlet- Far from the hospitals Nearthe hospitals Neither far Nor nearthe hospitals Nearest the city

17. QUESTIONNAIRE Q7 Whom will you like to have as a Front Line employee in pharmaceutical products’ retail outlet- Girl Boy Man Women None

18. QUESTIONNAIRE Q8-Should pharmaceutical products’ retail outlet advertise their product- Yes 2) No

19. QUESTIONNAIRE Q8- Which medium of advertisement do you like most- Tele Vision Radio Magazines Newspaper Hoardings

20. QUESTIONNAIRE Q9- Would you prefer to buy pharmaceutical products from the outlet which will have small clinic within it- Always Many times Sometimes Rarely Never

21. QUESTIONNAIRE Q10- Would you prefer to buy pharmaceutical products from the outlet which will have small laboratory within it- Always Many times Sometimes Rarely Never

22. QUESTIONNAIRE Q11- Would you prefer to buy pharmaceutical products from the outlet which will have cafeteria within it- Always Many times Sometimes Rarely Never

23. QUESTIONNAIRE Q9- Would you prefer to buy pharmaceutical products from the outlet which will have health consultancy within it- Always Many times Sometimes Rarely Never

24. THANK YOU