The target audience for the media product, a chart genre magazine, is 15-30 year olds. This age range listens to chart/pop music the most and is often the age when people socialize and party. The magazine aims to appeal to both male and female readers to expand its audience. While some see chart music as appealing more to females, both genders listen to it. Factors like featured artists will impact the gender sales breakdown each month. The magazine genre means it will appeal most to those following mainstream pop lifestyles, who shop at stores like Topshop and River Island that sell trends set by pop artists.

1. Who would be the audience
for your Media Product?
Rhia Assi

2. In the research and development part of producing my media product, I
identified my target audience for a chart genre magazine to be in the age range
15-30 years old. I feel this age range is appropriate to my media product as I
believe this is the age range that listens to this genre of music the most. This is
due to chart music often being renowned to be ‘Party’ Music and this age range
is often the age range of which party’s a lot as they are at ages where they like
to have a good time. I also aimed my media product at both male and female.
By doing so It allows me to open up my target audience preventing it becoming
a nice limited marketed magazine. Also although some may think chart music is
more aimed to a female audience I would beg to differ as there are just as many
male listeners to this genre of music. The sales of each issue according to the
gender will differ each month due to who I feature as each artist have different
fan audiences therefore will allow different set audiences, within my target
audience, to buy my media product.

3. The genre of my magazine plays a massive role in who will be my audience. By it
being a Chart magazine, it will aim to those who follow a ‘mainstream’ life style
compared to an audience of a indie magazine for instance. Chart music is often
filled with pop music and hence when people think chart they think pop and so
mainly my audience will listen and like this sort of music, they will also follow a pop
way of life. This refers to the way they dress and how they act. Mainly pop artists
set trends on the high street and so my audience will like shopping in shops like,
Topshop and River Island, where they follow trends pop Artists, like Rihanna have
set.

4. When designing and producing my Media product I had to keep this research in
mind to ensure that everything I was doing fitted the style and met the interest of
my target audience. I ensured that my music artist ‘Erran’ was modelled
appropriately to fit the clothing styles of my genre; high street fashion however also
keep in mind I wanted to challenge the typical ‘POP’ look and go for a more
causal/basic look – inspired by HAIM.
I also styled my magazine from inspiration to from an old magazine creating a retro
chart felt magazine. I used a bright colour pallet allowing the traditional idea of my
magazine genre to be met.