The working title of the magazine is "Nevermind" which is meant to convey a laid back and relaxed vibe to attract younger readers. The title is inspired by a local music venue and Nirvana album that promote the same indie/rock genre that the magazine will feature. The main genre will be indie/rock/alternative to appeal to a wide audience with these interests rather than focusing on just one type of music. The price of £2.50 was chosen based on audience research showing most were willing to pay up to £3, making it affordable for young readers while still being profitable.

1. The working title I have chosen for my magazine is 'Nevermind'. The
reason behind this is the word gives off a laid back and relaxed vibe,
which is how I want people to perceive the magazine. The fact that it
is a chilled out title means that it is not pretentious at all, which I think
would attract my younger target audience as young adults generally
have a more laid back attitude. Even though the title may be
suggestive of a relaxed attitude, is will still emanate a passion for
music.
As well as this, the name of a local bar/music venue (also called
nevermind) - here, there is live music which promotes the same genre
as the magazine. The style and atmosphere of the place is very similar
to what Nevermind is based on. Nevermind is also the name of an
extremely popular album by Nirvana. This is the type of music that
would be featured in the magazine, therefore it influenced my
decision, as people may associate the venue and the album with the
magazine, therefore allowing them to make the link between this
style and Nevermind; this will attract people who have these paticular
interests.

2. The main genre for my magazine will be indie/rock/alternative - using
a wide range of music will allow the magazine to gain a larger
audience and there will be more chance of it having something that
more people are interested in. This may not be conventional for a
music magazine as they usually focus on one area of music, however, I
have taken my inspiration from NME, which also covers a wide range
of music. This type of music is also not classed as the most favourable
among society as the typical music is pop which most people listen to,
therefore, I want to do something different and individual. I think by
including alternative music on a wide spectrum would be something
which would make the magazine unique and unlike any others that
currently exist.
Another reason for this choice is that the results from the audience
research showed that the most popular genre was indie/rock; this
influenced the decision as I want to create something which will be
popular among my target audience.

3. The price of the magazine will be £2.50 - this price is reasonable and
realistic for people in my target audience (15-25) as young adults do
not generally have a fixed income and would not be able to afford a
higher price. However, the type of people the magazine is aimed at
will have a large disposable income, meaning that they don’t
generally have many responsibilities, so they can spend their money
leisurely.
The audience research, again, influenced this decision as most people
chose the 0-£3 bracket for how much they would be willing to pay for
a magazine. I chose to go to the higher end of the bracket as the
publication must still be profitable and paying this will make the
reader feel as though they're getting good value for money and a
good quality magaizne . The price is still attainable and allows readers
to buy each issue so keeping the price not too expensive is good as
this could deter people from purchasing.

4. Nevermind will be published monthly as this allows better variety in
the magazine because there is more time to build up content and
interesting stories. The genre of the magazine may be considered as
less popular, so the information about this area may not be as easily
accessible as other artists such as big popular names like One
Direction or Ed sheeran.Choosing a monthly schedule ensures that
the magazine will always be informative, have new things to talk
about and always have the latest articles about the alternative music
industry. The music industry is something which is ever-changing so a
new magazine each month, not necessarily over weeks, so this means
that Nevermind would be able to be up to date on everything
happening.
Publishing on a monthly basis also allows people to be able to buy
every edition, as a weekly cost may become expensive.

5. The typical Nevermind reader would be a highly sociable person who
has a fairly large group of friends who all share similar interests in music
because this is how they stay close; going to festivals and gigs is
something which they would enjoy immensely for the atmosphere and
fun. They will generally get along with anyone who has the same
interest in music as it so important to them. Their love for music doesn't
end at just listening to it through Spotify and other music apps, band
merchandise plays a big part in their fashion; they will always look the
part and display their love for music through this also. As well as being
fashionable, Nevermind readers will always have a chilled out attitude to
match the tone of the magazine; this is one of the main reasons it
appeals to them.
The typical reader will be between the ages of 15 and 25 which means
they have a young and fresh outlook on life meaning that they are
enthusiastic and will express themselves freely.
Overall, a Nevermind reader will be fashion concious, passionate about
music, and most other things in their life, as well as being independent
and unique; they won't always follow the crowd or do what others deem
as 'mainstream', allowing them to think for themselves which is one of
the main reasons for liking the alternative style of music.

6. Nevermind is a magazine which aims to capture audience's attention
by being unique and having a relaxed outlook which contrasts from
the busy life of the music industry. This relaxed vibe that the
magazine gives aims to put readers at ease by not being
overwhelming. Nevermind will cover everything classed as
'alternative' and will include high profile acts as well as those just
starting out to make sure that its readers are always up to date with
the next up and coming big acts. The magazine will involve the latest
news in the form of exclusive interviews, gig guides and much more.
Ultimately, Nevermind wants to celebrate music and provide a
unique place where passionate music lovers can turn to, to find
information on everything they're interested in.