The document outlines a media studies candidate's proposed music magazine aimed at teenagers aged 13-19 that would combine coverage of indie music and fashion trends. The candidate describes taking inspiration from existing magazines like NME and Q but aiming to provide more social commentary than just music content. Key elements of the proposed magazine outlined include the target demographic, genres covered, and use of images and design conventions from real magazines.

1. Name: George Hunt
Candidate Number:2513
As Media Studies
OCR G321: Foundation Portfolio

2. Q1 Who would be the audience for your media
product?
Who go to
gigs..
Live in the
city
Influenced
by..
I aimed my
magazine at..
Who listen
to..
16-24 year
olds
Who spend
money on ..

3. My magazine would be similar to other magazines such
NME and Q but given a more social input into the
magazine discussing more than just music itself. The
product itself has been aimed at teenagers from ages of
13-19 as the real money is made there as the big trends
are followed and changed by teens over the past months
from hard-core rock and roll and to soft indie music etc.
The selling point would therefore be sold at this audience
due to the mainstream approach made by teenagers.

4. Sub- genres and hybrid publications
• Based on surveying and research there is a clear connection
between the fashion industry and music. During the 20th
century there has been a dramatic change in fashion which
effect society especially teenagers.Therefore,I have decided to
look at the market range and to combine indie music with the
latest fashion look as the gap in the market was clear and
being the best seller. The market audience is aimed at
teenagers both girls and boys especially students.

5. Current audience
• Current audiences enjoy using NME and Q publications as it
gives you a variety of different in formation to explore giving
you the latest features and fashion ideas. In my product I will
be taking ideas from a variety of different magazines to create
a new different type. I will be using layout forms such as NMES
front cover as it influences the audience to buy being the
biggest seller. Also taking different ideas from each by having
pages on not just music but the fashion side to things which
will persuade the ethic.Overall,a creation of different ideas
from each magazine will be taken to create a bright new music
magazine based around teenagers.

6. The variation of colours from the
darker colours of black to the
feminine colours of purple can
indicate the variation of audience
both girls and boys this also links to
my magazine as it is a combined
mixtures of both teenagers. By using
a mixture of colours this may
highlight out a way persuading
viewers to buy or read the magazine.
Due to NMES primary audience being
a combination of the both this
suggests that a combination of
colours will be used during the
making of my magazine with a
difference in font.

7. Primary Audience
The primary audience are teenagers
interested in indie music and into the latest
fashion.Therefore,the hybrid genre
magazine will be a combination of artists
and the clothing they wear which has a big
effect on the audience. This may also
effect adults and older aged people who
are interested in music as this is my
secondary audience the aim is to influence
as many people as possible. The age range
is young but this is partially due to the big
influence these stars have on teenagers
changing their personality and their way of
living on the whole. The young teenage
audience take big interest into cultured
music and enjoy it therefore this will be my
primary audience.

8. Secondary audience
• My secondary audience would be older
ethics or people who would take
interest in cultured music and fashion.
People may read this may also be
interested in the variety of different
indie artists to the up and coming new
bands. The magazine being made aims
for the audience to aspire to be like the
stars or to get a new eye in fashion to
see the different types of fashion that
happen in music e.g. Paul Weller- being
a mod which will has a big
influence.Overall,my secondary
audience are people who usually
wouldn’t read the magazine thoroughly
but would be interested in a certain
part such as the fashion side to it.

9. Demographic
• The demographic will be
people who have an
inspiration and real interest
for music. This hopefully
having a big effect on the
fashion industry proceeding
to be like their stars. The
magazine having an influence
on the indie scene should
create a sense that the demo
graph will have interest and
shop in shops such as: Fred
Perry, pretty green, bionic
seven, vintage shops etc.

10. Products
• My magazine would be similar to
the magazine brand NME as the
type of indie look of music is
displayed.NME is a large brand in
the UK selling thousands each
week.therefore,this will be my
target aim to be as successful and
achievable as this magazine
brand.Overall,my magazine will be
sold and issued in Britain as it is all
to do the British music and
fashion.

11. Audience idols
• As been researching English artists and stars
that I can recreate in my own product of
indie genre. The huge worldwide stars vary
from old idols to new up and coming artists
such as: Jim Morrison – Jake Bugg. I
researched many other stars like Liam
Gallagher and Miles Kane as they have a real
influence on fashion especially Liam
Gallagher having his own clothing brand
pretty green.However,Miles Kane is known
for his iconic suits and looking up towards
the mod way of life. From this research it
allows the hybrid genres to link and work
together.However,pop artists will not be
included as they're not suitable for the
target audience.

12. Ideal reader
• The ideal reader will be
somebody who has a real
interest in the fashion side of
music and the real meaning
to music rather than copying
everyone else and following
the crowd. Therefore the
ideal reader will have a real
influence on the whole music
scene constantly keeping up
to date with recent gigs and
news etc.

13. Q2 How does your media product represent
particular social groups?
• Mode of address: The use of intertextuality within my features
creates a code that the audience of my publication would
understand.
• My ideal reader gives out a rockstar,uncareless approach to
life only caring about music and himself therefore my target
audience will aspire to be like Liam Gallagher.

14. How does your media product represent
particular social groups?
• The star will have to be the idealised version of the reader.
This will be made clear by the star having a rock star approach
of life being quite threatening and modest to portray the indie
type of look. However the character links up by having a
switch of personality when it comes to music as during the
next couple of slides you will see the change is character of
Liam Gallagher outside of music and inside music.Overall,this
will filter his performance and appearance.

15. How does your star represent particular
social groups?
Appearance
Performance

16. Appearance
Direct eye
contact
Casual
look
Switch of
personality
known for being
violent and
rude. Portrayed
to be respectful
Equality

17. Performance
Mod cut-fashion
being influential to
fans
Sunglassesshowing Liam
Gallagher's
character to be
ignorant and gives
that rock star
approach
Blank face direct eye
contact-violent side
Mainstream
clothing –typical
Liam Gallagher
fashion
Passion for music

18. Liam Gallagher is here
casually walking down
the street therefore his
normal lifestyle is here
not having an effect
from music
COSTUME: On the
left a casual look
has been
approached
looking smart and
suitable as on the
right sunglasses
have been worn
to show his love
for music and
rock and roll.
Therefore a
switch of
personality/side
of Liam Gallagher
has been changed
due to music.
Liam Gallagher is here
promoting his clothing
brand and his rock star
look influencing many of
his music fans.

19. Q2. How does your media product
represent particular social groups?
During the making of my magazine I decided to go for a theme allowing each member
to be on one page of the magazine to promote the band and making it look
interesting and different. This would attract the target audience as they're teenagers,
young and interesting being able to create a band at such a young age. The images
also represent the different type of personality what comes across people when it
comes to music.

20. Q3 What kind of media institution might
distribute your media product and why?
This shows the demo graph
the latest new stories
throughout the
My brand logo is large
and bold being so it is
recognised on the page
My website has its own
subscription link that
shows you the latest
magazines
Issued magazine that’s on
sales at the moment
therefore this is promoting
and describing the new
magazine
Here is the latest music,
gigs and fashion as it is
guiding people to what's
happening in the future.
Image showing the
band and the latest
live music.
This allows people to have their
own opinion and vote on the
music my website provides

21. Merchandise

22. Technology

23. Song bird festival,worldwide

24. Q4 In what ways does you media product use,
develop or challenge forms and conventions
of real media products?
The product I have produced uses many conventions and ideas from indie/rock magazines. The use of the image and house style are two very
important features I have used having a greater idea from magazines such as kerrang and NME.During the making of making of magazine I have
used a large sharp masthead being very clear and understanding in top left of the page to express the importance and posture of the magazine as
Nme have used indicating professionalism. The font size is also larger than the other pieces of text around the page to highlight out the importance
of the brand and logo. The house style of my magazine include the colours: black, gold and white. This was used due to question aired research
where as it is what the audience thought would look best. Not only this but it creates a sense of feeling of a more classic, formal and retro
magazine. Where as Kerrang change the style and display of the Front cover depending on the type of band on it such as: the foo fighters being
more of a classic rock band. The pug being the only black thing links in with the retro effect of the style expressing the importance's of the
audiences chance of winning a prize giving a sense that the magazine cares about the audiences views and opinions.
In my magazine I used a midshot angle in the main image allowing all the band to be shown in more detail showing facial expressions and emotion,
developing by doing different types of stances where as during the magazine kerrang the facial features and body shape seem to be dull and
straight therefore I have developed this idea into my own. By also editing the photo making it look clearer and eye catching giving it a dark effect it
links with the colours also giving it that retro and important effect where as The Nme front page spread doesn’t have that. The secondary
masthead/images main title has been used and preserved as very sharp and powerful to show its clearness over the image expressing out the name
of the band as they are the main feature on display using a similar idea to the foo fighters image and secondary title on the bottom left. The
secondary images being placed towards the bottom of the page make the page layout look spacious and neat as it advertises for reading and Leeds.
This is an original feature as images are usually spaced around the page slanted rather than being still and organised. I think this effect overall
creates the page having a different effects to the average indie magazine as instead the neatness creates a different type of approach the page
wants to show. The tagline used under the secondary masthead “back for more” gives a sense as if the band are talking to you and advertising their
love for music at the same time. It also makes the audience want carry on reading as they will want to find out why they're back for more therefore
it gives out a message.
Overall I think my magazine has used some similar ideas and features towards Nme and Kerrang but also different and new creative ideas. The other
real media products have give me help in approaching my magazine, giving it that different edge in making it become better being improved each
time when comparing.

25. In what ways does you media product
use, develop or challenge forms and
conventions of real media products?
During my contents page I went for the similar style Nme and Q both do which is contuning on using the same
house style and fonts which allow the overall magazine to look more interesting and different. Using the same
house style once again shows off the use of the retro approach the magazine wants to show. The same font
has been kept the same during the contents page being visible and clear allowing the text to be clear and
visible so the page can be easily approachable and easy to use. The style I have used is similar to the contents
page on the bottom Q use as I wanted to make it as simplistic as possible having one important key feature
and a simple list of the things available in the magazine with a mixture of secondary images. Although the text
has been placed on the right hand side this allows the images on the left hand side to be key as the audience
have the chance to get new posters as the audience are the most important thing when making the magazine
features.Therefore,this is easier for them. The numbers have been boxed off being larger than the text to show
the different types of pages that the magazine actually produced. The font once again stays the same size to
give that professional edge used.
The main Image has a member of the band from the front cover to advertise and suggest listening to them. It
also indicates to the audience that they're the key feature of the magazine promoting it with new music etc.
The style of the images have been kept the same way of in which Nme use which is neat as each secondary
image is boxed off allowing the page not to be too cramped up look un professional and harder to read.
Therefore, my media product uses the simplistic touches of each contents on the bottom right and left of the
screen allowing the audiences navigation around the page to be easier and more successful throughout.
Another message is also created as the main image of the band member clinching his knuckles links towards
the contents page number 4+5 “the rollers fight back” therefore there is a link in between the contents page
number and main image. The main image also creates a of sense of fear and hunger for success as for the
other two images are just of bands either playing or coming together therefore there is no real message they
display. But with a different variety of images it shows that the page is easy to be navigated around as the
image are placed out neatly.

26. In what ways does you media product use,
develop or challenge forms and conventions
of real media products?
•
•
•
During my double page I kept everything as basic and simple as possible allowing the information to be
the real feature rather than the colours and images.However,the house style was kept the same to
continue that vintage look having the gold lining around the text to separate the sections of text from
each other. The image is large, bold and plain to give a real effect on the way I wanted it to be presented
which is the retro image of the band as they're are all presented in an entirely different way.
The bolder parts of the writing are the more important parts of the text. The page is split up into two
sections as the picture is one page and the text is on the other this allows the audience to receive a free
poster and to draw them in on the page. No secondary images have been involved to allow the page to
be as clear as possible as I wanted to produce a simple style.
Overall the page is clear and effective to show the expression of one of the band members and the
controversy and experiences that he faced with the band. This double page spread allows the audience
to build a relationship with the band wanting to read on and continue with the magazine.

27. Question 5
Masthead
Unique
selling point
Main
image
Anchored
text
Features
Cover band
Secondary
images

28. Genre: The genre of my magazine is indie
rock and roll, introducing the latest fashion,
all the latest gig bands and reviews and
surprising news.
Age: My target audience are 13-19 year
olds as the cover band can link to the
reader being a similar age to that.
Gender: The gender of my band are
a mixture of males and females who
are interested in music and the
fashion display my magazine
promotes.

29. The song bird logo is very bold and
original giving off a look many other
magazines don’t have. The way it is set
out is completely different to many
magazines I've seen before.
The use of using competition
in the magazine will
persuade the audience to
carry on reading and buy
them next week to have a
chance of winning something
The main cover line stands
out having a sharp and
effective font that completely
draws you into the band and
what they're called
The repetition of using
Leeds twice gives the
audience a chance to
have a look about Leeds
before joining the
competition

30. Front cover
Extra Artists :The use of using extra artists allow
the audience to have a large mixture of different
bands to what they enjoy and listen to. Therefore a
mixture of different images of bands have been
displayed on the bottom of the front cover.
Colour: The colour usage of gold
stands out with the white giving a
classic effect/look as white and gold
compliment each other making the
magazine look successful and
different. The complimenting colours
maybe persuade target audiences to
buy then magazine do to its
aesthetically pleasing approach. The
colour scheme of the image is also
black and white which will stand out
from the other two colours involved
therefore the two colours allow this
black and white image to be a main
feature involved. The colour scheme
works as the limited edition Beatles
magazine by Q has been a great
success selling thousands of copies.
Therefore my magazine idea was
based on this
The main feature: The main
feature of the band being back for
more stands out due to the
effectiveness of the sharpness of
colours placed on the image ‘the
rollers’ which stands out

31. Contents
The using the same house style gives
out a different style than other
magazines do as it creates a unique
selling point looking very unique
and professional
Using an image of the member of the
band on the main cover line
expressing the importance of the
band giving the feeling that the band
must be good due to being on a
various amount of different pages
allowing the audience to give them a
listen and get an idea of the type of
music this magazine provides.
Including the band ‘the rollers’
again gives you another reminder
of the importance of them on this
magazine being a big hit and that
they should be listened to.
The white text also links in with
the house style effect looking
very attractive being also very
visible

32. Double page spread

33. Q6 Photoshopping image
Here is the final image that
has been edited with the black
and white effect
Here is the original image without any
editing taking place
Here is the different choices you have on editing
your image as I chose black and white

34. Photoshop-font
I selected my font style and size changing
the colour of my text into gold to
compliment my house style
Firstly I selected the text
tool on the side of the
screen selecting the
horizontal type tool to
create the logo of my
magazine
I typed in my logo brand
name in originally without
any font or effect
My final product was created
having my white text over the
other complimenting colour

35. Photoshop-border
I then used the eye drop tool to take the
selected gold background and used paint
to fill in the rectangle in
When designing my
border I selected the
rectangle tool and
carefully drawn out a
large rectangle.
I then resized the
shape allowing it to
look attractive and
to fit my page

36. Photoshop-Pug
I selected the tool ‘ellipse
tool’ allowing the circular
shape to be drawn
I then draw out the
circular shape the size I
wanted it to be. I then
clicked on the paint
accessory button
allowing black paint to
be added
I then added the text I wanted to
put into the shape to make the
pug.I then dragged the text box
into the shape.

37. Q7