The target audience for the media product is males and females aged 16-30, as this age group was most popular in the creator's survey. Both male and female models are featured to appeal to both genders. The magazine costs £2.45 to target individuals across all socioeconomic classes, though it is perhaps more suited to middle-class readers. It includes festival features and fashionable clothing as research found this age group often spends on music, concerts, and apparel. Bright, vibrant colors and images were selected to interest the lively audience.