The audience for the product is teenagers and young adults aged 14-18 who enjoy dance music, live music, festivals, and underground events. While most of the audience is female, there is a balance of both genders. This age group is challenging to appeal to due to their exposure to rich technologies and choices, so the product was created to stand out from others while still interesting this audience. Research found that the audience spends over 3 hours per day consuming media, so the magazine format provides something different from their usual media sources. They also have a strong interest in music based on the survey results, so the magazine is focused on dance music.

1. Q4) who would the audience be for my product?
Analysing the information from my survey monkey questionnaire I conclude
that my audience is teenagers to young adults aged 14-18 who enjoy dance
music and live music as well as festivals and underground events. Majority of
my audience are female but overall there is a balance between genders, which
means that my producthas to aim to appeal to bothgenders and a wide
spectrum of ages however the age difference can be combatted due to the
similarities in interests and the way social media portrays itself develops the
younger age groups to have similar likes and dislikes.

2. This specific age group can be very challenging and hard to impress
purely because of the rich technologies and choice which they are given in
modern day therefore my challenge was to create something which stood out
from other pieces of work which would still manage to appeal and interest this
audience. Because there is no dominant or specific person who represents my
audience and it is a more general overview this enables me to be free with how I
express my genre of magazine and I believe this is what made aspects of the
magazine such as the colour scheme and images selected. Because I was
attracting a very modern audience I also had to think about the way my product
looked towards others similar to it and how it could work into other media
platforms and other products like it such as Mixmag have very successfully
promoted the dance environment which was the main aim of my product.
Within my research I found that my audience spend on average more than
3 hours a day being surrounded by media which means that they needed
something within the media sectorwhich separated them from other sources
which they may use constantly and a magazine is certainly something different.

3. As well as the fact my audience enjoy media products they are also very
comfortable with the topic of music which means that they are very interested in
music and are happy to learn further about it which is backed up by the wide
variety of music artist selected in the survey however a highlight of this
question was the amount of DJs which gave me the hint that my magazine
should be based around this and this is why I targeted dance music lovers as my
audience.
I also learnt that my audience are slightly individual in their
appearance as well as carrying some forms of mainstream clothing and brands

4. the survey did indicate brands such as Paul Smith and All Saints which are seen
to separate the individual from the crowd which again backs up the idea that my
audience falls into many categories giving me freedom to annotate my
magazine in many ways to suit all of my audience.