Powerpoint of all media market research

1. Media Coursework –
Market Research

2. What magazines are published in the
UK?
Magazine

3. Q Music Magazine is published by Bauer Media Group.
Bauer publish a wide range of car, photography and
gardening themed magazines amongst many others.
Kerrang! is also published by Bauer Media Group, Europe's
largest privately owned publishing group.
BBC Music Magazine is published by the BBC, they also
publish History, Good Food and a Top Gear magazine.

4. Q Magazine

5. Mission statement
“Kerrang! will ensure that we are
constantly appealing to or spectrum of
readers. From the younger teenager
readers who are more open to different
genres of rock music – from emo to
thrash etc, to the readers who respect
Kerrang! as an authority when it comes
to our scene’s heritage bands. Each
issue will include a balance of bands
and scenes to guarantee that we’re
providing for our readers’ need for
variety and their passionate appetite for
their favourite bands as well as their

6. Mission Statement
“Our industry is changing fast and we
want to be leading from the front. At
our heart we will always be about
editorial quality and content creation;
it’s how we’ve built up some of the
UK’s most successful magazines.
Today we live in a truly connected
world and it’s changing how people
engage with our special interest
brands.
Our future success will revolve around
using our own platforms to change the
way people interact with the content
brands they love. We’ll grow and
deepen our relationships with our
readers by being a brand-led business.”

7. Each issue has the
same sophisticated
format with the Q
logo in the left
corner and the
majority of the time
a long shot or
medium close up of
the celebrity
featuring in, in the
centre. Having a
consistent format
like this for each
issue makes the
magazine easily
recognisable to
existing readers but
also makes it
appealing to
Q magazine adopts a
serif
font in the Q title/logo.
This
is fitting as its target
audience
is approximately a late
20’s/
early 30’s category.

8. “The Secrets of
Coldplay” is an
eye catching title
and is suggestive
that Q Magazine
are close to the
stars featuring in
their magazines
to get to
personally know
them and their
secrets
The theme of red is
especially apparent in
this issue of Cheryl
Cole. The majority of
the masthead is in
large font in red,
along with cover lines
coloured red along
with Q’s logo, Cheryl
Cole also has red
lipstick on to tie in
with the red theme.
This makes the issue
stand out as red is
an eye catching
colour and colour
coordination makes it
more appealing.
Puff-
The cover line here,
“12 hot new artist we
love” shows that
existing readers value
the opinion of Q
magazine and that it is
likely to be a key
The colour scheme on
this particular issue with
Coldplay featuring in
the splash image has a
multi coloured
background, I think this
is representative of
Coldplay, being the
main artist featuring in
the issue, it sets a
theme of indie/rock.
This is also emphasised
PuffPlu
g
Cover
line
Q’s
Taglin
e

9. Puff – The
suggestion of an
opportunity to win
something will
attract readers as it
gives them the
incentive of a
reward for buying
the magazine
Masthead – the
masthead is in bright
white, in a blocky, harsh
font. The font used is
Kerrangs trademark
masthead. This makes it
easily recognisable to
readers. Plug
Puff – Words such as
“exclusive” appeal to
potential readers and
makes the magazine
seem desirable
The left hand side of the
magazine Is much busier
than the right hand side as
readers will start at the left
of the magazine. Therefore
the features of the
magazine that are likely to
appeal to potential readers
are placed on the left hand
side.
The subject of the image is
partly blocking the
masthead and is saluting.
The caption underneath the
image is “we salute the
return of 30 seconds to
mars” this may imply that
Kerrang respect 30
Seconds To Mars as a
band and as he is saluting
back, it may be a gesture
of respect towards Kerrang”

10. The image of Adele
dominates this
contents page as it
takes up the
majority of the page
it is the main focus.
This may signify that
Adele is the main
feature in this
particular issue of Q
magazine
The contents page follows
the same sophisticated
layout as the Q front cover
with the Q logo situated on
the left third of the
magazine. It also continues
the red theme with important
headers highlighted in red.
This will draw the readers’
attention to these sections
as the red stands out
against the white
background.The page numbers for each
section within the features
are easily identified as they
are in a bold, red font. There
is a clear title in bold, block
capitals with a brief
description underneath.
The Women In Music
feature has a grey
background making it
stand out from the rest of
the text. It draws
attention to it and also
separates it from the
This image
is much
smaller than
the image of
Adele which
may imply
that it is
less
important as

11. The capitalised
“L” printed
across the text
is Q’s signature
mark used
when
interviewing or
writing about a
particular
celebrity. They
print the letter
of their name.
The letter is in
red font which
continues Q’s
colour scheme
of red, black
and grey.
The image of
Lady Gaga is
quite seductive
but funky at the
same time,
possibly a
representation of
her personality.
The image is in
black and white,
contrasting with
the red “L” and
following the
traditional colour
scheme of Q
magazine.
The font of the text
is simple and basic
which may be
suggestive of the
mature and
sophisticated nature
of the magazine and
its readers