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1. Pro-Production Marketing
Research
I have used the pattern to make
out what the viewers wishes to
see inside the magazine. It
appears that most people prefer
CD’s or Posters. This would
mean that I would include the
highest rated things inside the
chart.
2. Question 2
I have used the results collected from
the 40 individuals answering the
questions as a guide to how the final
outcome should look like. I have
noticed a pattern that most individuals
preferred more images or a balance of
both images and text at 18/40. I have
taken these results
3. Question 3
I have looked at the fonts which the
people who took the survey picked and
I have noticed that most people
preferred Calibri , Comic Sans or Arial
with 17/40 showing me a majority. I
have used this pie chart when creating
the magazine and have made sure that
I use a lot of the Arial font.
4. Question 4
My magazine includes the month
and date on which it has been
released especially to show to the
reader how often it is released
which is every two weeks.
5. Question 5
Exploring the average age of the
individuals interested in the
magazine I have notices a
pattern in the age groups mostly
interested in the music
magazine I am about to create.
Overall it seems that the
audience is between the age of
16 and older than 19 meaning
that my main focus should be
students in secondary school
and university as my target
audience.
6. Question 6
When considering the genre of the
music magazine I had to make out
what genre is mostly popular
amongst the individuals I have
surveyed and which genre would
be mostly successful. It turned out
that Indie and Folk were the most
popular amongst a larger number
of individuals which automatically
meant I should focus on the most
popular. I have picked the one with
the most votes which was Indie
music with 15/40.
7. Question 7
By asking my possible
readers the amount of
money which they would
like to spend on a magazine
I could understand the
amount of money that my
target audience would be
able to spend on the
product. I have noticed that
most people would spend
between £1- £2 or £3-£4. I
have used these results
when I have created the
price of my magazine which
was of £2.50.
8. Question 8
It has been an important step to
analyse the gender of the audience
in order to stereotypically pick out
the things which the audience would
enjoy to see in the music magazine.
For example by including numerous
female artists, the magazine will be
more appealing and relatable. As it
could be seen, there is a majority of
females and a second majority of
males.
9. Question 9
By questioning individuals what
the most important feature in
the magazine is I could make out
what to include inside the music
magazine and what to emphasise
on. The public has chosen Images
of famous people with 20/40 .
What this led me to do is to
include numerous pictures to
appeal to the audience and make
the magazine look interesting.
10. Question 10
Most individuals taking this
survey have chosen a balance
of both informal and informal
language, this reflects the
social group from which the
individuals are from and also
the preferences of everyone
on what they would want to
see in a magazine.
