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Our target audience for the media product is teenage girls based on research conducted. The research showed that most teenagers, especially girls, enjoy watching comedy films. The typography used in the media product, with pink and white letters, is well-suited to targeting teenage girls while still appealing to teenage boys. The feedback from teenage girls informed elements of the media product, such as taking a comedy genre approach similar to popular films like Mean Girls, Clueless, and Wild Child that also target teenage female audiences.




