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Uploaded byEleni Los
Pitch Only at the cinema
The document outlines a marketing strategy targeting Generation Z (ages 15-17) to enhance their cinema experience through social media engagement, influencer marketing, and unique offline experiences. It emphasizes the importance of creating memorable outings over at-home viewing, addressing their perception of pricing and value for the cinema experience. The plan includes campaigns utilizing user-generated content, discounts, and interactive challenges to drive awareness and foot traffic to theaters.
Pitch Only at the cinema
- 2. Please put onyour 3-D Glasses
- 5. Our Audience FILM QUALITY SOCIAL EXPERIENCE Generation Z 15- 17 Digital Natives Creative & Innovative ‘In-the-know’
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- 7. Hi, I’m Danielle! “Ifit’s not cool enough to go on social media, it’s not worth doing.” 15 years old Social Butterfly Selfies, Friends, Shopping
- 8. Hi, I’m Mark! “Watchinga movie at the cinema is way more memorable than watching it at home.” 17 year old Independent Music, Movies and Videogames
- 9. Our Goal I canget the same experience at home. It’s too expensive.
- 10. Our Goal It’s aunique experience I get more than I’m paying for.
- 11. An experience you can’tget anywhere else
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- 16. Tag a friendwho is always like this #onlyatthecinema to get him a free snack on us @Odeon Who are you #only at the cinema? 10 best Snaps by 8pm will win !
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- 23. Channels Storytelling Engagement 2-waycommunication Discounts Engagement 2-way communication Video Sharing Awareness 1-way communication Video Sharing Awareness 1-way communication
- 24. July August September 12 3 4 1 2 3 4 1 2 3 4 Experience Video (Influencers) Phase 1 Phase 2 Phase 3 Offline Cinema Experience Influencer content Ticket Hunt Ticket Hunt User generated content Campaign Content Highlight Video Recap
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