The document discusses determining the target audience for a horror film media product. Research showed that horror films typically receive 12A, 15, or 18 age ratings depending on the level of violence, language, nudity, etc. The document's authors found most horror film consumers are women aged 15-24. Therefore, they aimed their film at this demographic by giving it a 15 rating for violence and language and using a young female main character. Their target audience is 15-24 year old women in particular, but their actual audience could be anyone over 15 interested in horror films.