2. SYNERGY
• Disney uses synergy as a way of marketing their media. They use social networks such
as, Vine, YouTube, Pinterest, Twitter and instagram.
3. SYNERGY
• Disney market their films on a variety of different platforms, with the use of synergy.
For example:
- Disney land (Theme park)
- Disney Channel
- Disney Store
- Disney Games/Disney infinity
- Disney CD’s & DVD’s
- Disney Characters
- Disney Clothes
- Disney on ice
- Disney website
- Disney musicals
- Disney cruise line
4. SYNERGY
• Synergy is also used when companies work together. For example: McDonalds help with
the advertising of new released Disney films when they put pictures from the films on their
happy meals.
• Due to that fact that Disney is a vertically integrated company, meaning Disney being the
biggest company involved therefore making synergy a lot easier to do.
• As Disney owns their own production & distribution company, the whole process of
marketing and using synergy is easy and a company owning their own production
company/distribution company is also synergy.
