The document reviews 28 video shots taken for a fashion advertisement. It provides the name, length, shot type, and quality rating for each video, along with comments on why certain shots were or were not used. The best shots incorporated smooth camera movements, clear focus on the model, natural poses and facial expressions, and limited background. Shots with technical issues like blurriness, poor lighting, or unnatural poses were deemed not suitable for the final advertisement.

1. Video Reference Duration Shot Type Good/not
bad/Bad
Comment
DSC_0744.MOV 2 seconds Long shot to medium
long shot
Good I used this shot, as I liked how the
model threw her jacket over her
shoulder and looked directly towards
the camera as she stopped in front of it.
DSC_0741.MOV 3 seconds Long shot to medium
shot
Good This shot included the model walking
towards the camera and then posing at
the end, the composition of this image
was the best one when looking at the
model herself, however there was a lot
of background space at the sides but it
gave me opportunity to add effects
such a mirroring when editing my
advert.
DSC_0746.MOV 1 second Medium shot Good I used this shot as I liked the
movement the model made and I
wanted a few different quick shots of
the model in the same position but in
different outfits to make it look like she
is changing outfits but not moving.
DSC_0755.MOV 1 second Medium long shot Good In this shot the model makes a quick
movement directly in front of the
camera and I liked the way the model
was smiling at the camera as it catches
the eye of the audience.
DSC_0764.MOV 7 seconds Pan Good I used this shot as it was the smoothest
pan shot I had and the speed of the pan
was good due to the fact that it wasn’t
as slow as the others that I had and I
could also speed it up in the editing
process. I also liked the way the model
was messing her hair up and smiling at
the start of the shot.
DSC_0760.MOV 10 seconds Tilt Good I used this shot, as I liked how the
model falls towards the camera and
pulls a funny face as its unexpected and
creates movement in my advert.
DSC_0768.MOV 7 seconds Zoom out Good I used this zoom out as the lighting was
good and not too dark like my other
zoom out shots, the smoothness of the
zoom out was also a lot better than
other zoom out shots.
DSC_0812.MOV 8 seconds Tilt Good I also used this tilt in my advert to
incorporate camera movements in my
advert, it was quick and smooth rather
than long and boring like tilts can be.
DSC_0750.MOV 1 second Medium long shot Good I used this shot as the model was
looking directly at the camera and the

2. entire clip is in focus whereas other
shots of this clip were not in focus.
DSC_0753.MOV
DSC_0811.MOV
1 second
10 seconds
Medium long shot
Long shot
Good
Good
I used this shot due to the fact that the
composition of the shot was good and
the clip was short and fast which
allowed me to include more shots to
make the advert more interesting and
eye catching if more movements were
included.
I used this shot as the model is just
dancing and it brings and end to the
advert and creates movement and a
fun atmosphere within my advert.
DSC_0739.MOV 3 seconds Long shot to medium
shot
Not bad This shot is very similar to the shot
that I actually used in advert 1
(DSC_0741.MOV) however at the very
end the model tilts her head too far
over to the right, therefore I did not
include this shot
DSC_0740.MOV 3 seconds Long shot to medium
shot
Bad This shot is also very similar to the
above shot, however at the beginning,
the long shot showing the model in full
length isn’t completely focussed,
therefore I didn’t use this shot.
DSC_0742.MOV 3 seconds Long shot to medium
long shot
Bad I did not use this shot in my advert as
at the beginning it isn’t in focus and
then when the model attempts to
throw her jacket over her shoulder it
falls across her.
DSC_0743.MOV 3 seconds Long shot to medium
long shot
Not bad I didn’t use this shot, as when the
model walks towards the camera and
stops directly in front she isn’t looking
at the camera.
DSC_0745.MOV 1 second Medium long shot Bad I didn’t use this shot as the movement
of the model blowing a kiss towards
the camera is cut of too quickly and
finishes in an awkward position.
DSC_O747.MOV 1 second Medium long shot Not bad This shot is very similar to the shot
that I did use however the models head
is slightly cut off at the beginning,
therefore I did not include this shot in
my advert.
DSC_0748.MOV 1 second Medium long shot Bad I did not use this shot as the model tilts
her head to one side too much and
forgets to smile directly at the camera.
DSC_0749.MOV 1 second Medium long shot Bad The models head is slightly cut off in

3. this shot and when she makes the
movement with her hands they are
rather floppy therefore I did not use
this shot.
DSC_0751.MOV 1 second Medium long shot Bad In this shot I didn’t capture the whole
movement that the model makes, only
the end part, therefore I did not use
this shot.
DSC_0752.MOV 1 second Medium long shot Not Bad This shot is very similar to a shot that I
did use in my advert as the model
makes the same movement, however
in the one that I used the model has a
different outfit on, therefore I used that
clip instead of this one.
DSC_O754.MOV 2 seconds Medium long shot Bad I didn’t use this shot as there was too
much background in the shot showing
too much empty space and the
movement the model makes didn’t
really fit in with the other movements
she had made.
DSC_0756.MOV 1 second Medium long shot Bad In this shot the model isn’t standing in
the middle of the background therefore
the shot looks odd so I didn’t use it.
DSC_0757.MOV 1 second Medium long shot Bad While the model is doing the
movement in this shot there is too
much headspace at the top of the shot,
showing too much background and
makes the shot look unprofessional.
DSC_0758.MOV 10 seconds Tilt Bad The shot starts off with too much space
at the top of the tilt, it is far too slow
and then the model forgets what she is
doing half way through.
DSC_0759.MOV 10 seconds Tilt Bad At the end of the tilt the model falls
towards the camera in order to show
the audience her face however this
didn’t really work and part of the
models head is cut off.
DSC_0761.MOV 10 seconds Tilt Bad In the tilt shot that I actually used the
model slightly falls over towards the
camera and it looks good, therefore I
tried to re create that but as it was a
fake fall it didn’t work as well.
DSC_0762.MOV 7 seconds Pan Bad I didn’t use this shot because I didn’t
like the silly faces the model was
making, as I just wanted her to smile.
DSC_0763.MOV 7 seconds Pan Bad The shot is too slow and too much
background is included in the shot and
due to it being a pan it cannot be
cropped out.

4. DSC_0765.MOV 7 seconds Pan Bad In this shot the model has her mouth
wide open and it doesn’t look very
appealing therefore I didn’t use this
shot.
DSC_0766.MOV 7 seconds Pan Bad I didn’t use this shot as the pan
movement itself isn’t very smooth and
looks unprofessional and also too
much background is included at the
start of the shot.
DSC_0767.MOV 7 seconds Pan Bad This shot is taken from a different
angle to the rest of the shots and
therefore made it very hard to get a
good pan shot, therefore I did not use
this shot.
DSC_0769.MOV 7 seconds Zoom out Bad I liked the composition and angle of
this shot at the beginning of the zoom
out, however when it zoomed out it
included too much background.
DSC_0770.MOV 7 seconds Zoom out Bad During this shot the zoom out isn’t
very smooth and therefore looks
unprofessional.
DSC_0771.MOV 7 seconds Zoom out Bad It this zoom out it moves very quickly
rather than gradually zooming out.
DSC_0772.MOV 7 seconds Zoom out Bad In this shot there is too much
background space included and the
shot is too dark.
DSC_0773.MOV 7 seconds Zoom out Bad The angle of this zoom out makes the
model look like she is uncomfortable,
therefore I did not use this shot.
DSC_0774.MOV 7 seconds Zoom out Bad As the zoom out shot is very long and
the model is smiling the whole way
through it becomes to look like a fake
smile, therefore I didn’t use this shot.
DSC_0775.MOV 3 seconds Long shot Bad In this shot there is a crease in the
background which makes the shot look
unprofessional and due to the model
doing a fast movement it becomes quit
blurry
DSC_0776.MOV 3 seconds Long shot Bad This shot is very dark and makes the
models skin look a strange colour.
DSC_0777.MOV 3 seconds Long shot Bad This shot is very similar to the
previous one, it is very dark and effects
the models skin colour, therefore I did
not use this shot
DSC_0778.MOV 3 seconds Long shot Bad Again in this shot there is a small
crease in the background due to the
fast movement the model is making
and there is too much background
included.