Pop-ups were invented in the 1990s by Ethan Zuckerman and first appeared on Tripod.com pages, allowing automatic small windows to open and advertise products on websites. The first sponsorship video aired in 1946 when commercial TV licenses were granted, and Coronation Street has been sponsored over the years by Cadbury's, Harvey's, and Compare the Market. Existing fashion companies like M&CO and Isme.com sponsor television programs like The National Weather and Loose Women through advertisements.

1. Media Timeline – Ancillary
Task
By Sophie Bennett

2. History of Pop-up
• Pop-ups are a way of advertising a product online. There are small
windows that open on your wed page automatically.
• The first Pop-up was invented in 1990’s by Ethan Zuckerman.
• Pop-ups originated on the Tripod.com webpage in late 1990s.
• All major web browsers, except internet explorer allowed users to
block unwanted pop-ups in early 2000s.

3. History of Sponsorship videos
• The first Sponsorship was shown in 1946.
• The FCC started to grant commercial TV licenses in
May 1941.
• Sponsorship’s for Coronation Street:
- Cadburys(1996)
- Harvey’s(2007)
- Compare the Market(current)

4. Sponsorships for existing fashion
adverts
• M&CO- clothing range for men, women and
children sponsor The National Weather.
• Isme.com- Clothing range for women,
sponsor Loose Women.

5. Existing Fashion Pop-up’s