The target audience for the film "The Pact" is teenagers and young adults aged 15-24. This age group is more likely to go to the cinema and enjoy watching a scary movie. While females make up a slightly higher percentage of the audience, the film appeals to both males and females equally. The main demographic is class DE, which includes students and those without a full-time job. Psychographically, the target audience fits into the "Explorer" category as viewers of horror/thriller films are challenging themselves by watching a genre that doesn't focus on everyday life.