SlideShare a Scribd company logo
1 of 7
By Kristyana, Elise, Lucy, Maddi 
AUDIENCE THEORY
Target audience; 
 /saraeveninga2media.wordpress.com/2012/10/09/audience-research/
Research.. 
 This is our research into the demographics of horror 
films, this made us to decide that the perfect age 
group for our production would be ages 15-35 for both 
male and female. 
 The difference in these statistics demonstrate that both 
genders enjoy watching horror films therefore when 
creating my own horror film plot and storyline I will make it 
appealing to both males and females. 
 The statistics above also refer to social class and the results 
show that the social class C2 enjoy watching horror films 
the most compared to other classes. This category consists 
of the skilled working class who have below average 
incomes, this factor is important when marketing the film
Putting together the focus 
group 
 We put together a focus group on facebook of 
teenage media students which all have an 
interest in horror films and are all In our age 
range.
Focus group results 
 We used Facebook 
because this is where 
the majority of 
teenagers would be 
willing to answer 
questions and as 
these are our target 
audience this would 
be effective .
 Overall the favourite horror film was the 
supernatural horror film, This will inspire us to 
do a supernatural horror film for our opening. 
 It will also encourage us to take the fears 
mentioned into consideration when filming
Questionnaire results for; 
we handed out questionnaires to teenagers in our media class 
favourite type of horror film 
thriller 
slasher 
super natural 
comedy horror 
zombie

More Related Content

What's hot

Questionnaire 1 analysis
Questionnaire 1 analysisQuestionnaire 1 analysis
Questionnaire 1 analysisrebeccadahl98
 
Marketing and Demographic-Would You Rather
Marketing and Demographic-Would You RatherMarketing and Demographic-Would You Rather
Marketing and Demographic-Would You RatherEleni Papaioannou
 
Questionnaire results 2
Questionnaire results 2Questionnaire results 2
Questionnaire results 2rebeccadahl98
 
Survey monkey results
Survey monkey resultsSurvey monkey results
Survey monkey resultssboyes1
 
Questionnaire results
Questionnaire resultsQuestionnaire results
Questionnaire resultsGussssssy1
 
Who would be the audience for your media product?
Who would be the audience for your media product?Who would be the audience for your media product?
Who would be the audience for your media product?ellieaddison1902
 
Evaluation 4.
Evaluation 4.Evaluation 4.
Evaluation 4.chelsie98
 
Audience feedback
Audience feedbackAudience feedback
Audience feedbackkiratchahal
 
Spy genre audience profile
Spy genre audience profileSpy genre audience profile
Spy genre audience profilematt_gallagher_
 
Evaluation Question 3
Evaluation Question 3Evaluation Question 3
Evaluation Question 3Teona Knight
 
Target Audience Research
Target Audience ResearchTarget Audience Research
Target Audience ResearchSam Benzie
 
Question 5- how did you attract/address your audience?
Question 5- how did you attract/address your audience?Question 5- how did you attract/address your audience?
Question 5- how did you attract/address your audience?SaraAnandji
 

What's hot (18)

Part 3
Part 3Part 3
Part 3
 
Questionnaire 1 analysis
Questionnaire 1 analysisQuestionnaire 1 analysis
Questionnaire 1 analysis
 
Marketing and Demographic-Would You Rather
Marketing and Demographic-Would You RatherMarketing and Demographic-Would You Rather
Marketing and Demographic-Would You Rather
 
Focus group results
Focus group resultsFocus group results
Focus group results
 
Questionnaire results 2
Questionnaire results 2Questionnaire results 2
Questionnaire results 2
 
BBFC Ratings
BBFC RatingsBBFC Ratings
BBFC Ratings
 
Survey monkey results
Survey monkey resultsSurvey monkey results
Survey monkey results
 
Questionnaire results
Questionnaire resultsQuestionnaire results
Questionnaire results
 
Question 5
Question 5Question 5
Question 5
 
Who would be the audience for your media product?
Who would be the audience for your media product?Who would be the audience for your media product?
Who would be the audience for your media product?
 
Evaluation 4.
Evaluation 4.Evaluation 4.
Evaluation 4.
 
Audience feedback
Audience feedbackAudience feedback
Audience feedback
 
Spy genre audience profile
Spy genre audience profileSpy genre audience profile
Spy genre audience profile
 
Evaluation Question 3
Evaluation Question 3Evaluation Question 3
Evaluation Question 3
 
Evaluation[1]
Evaluation[1]Evaluation[1]
Evaluation[1]
 
Age ratings
Age ratingsAge ratings
Age ratings
 
Target Audience Research
Target Audience ResearchTarget Audience Research
Target Audience Research
 
Question 5- how did you attract/address your audience?
Question 5- how did you attract/address your audience?Question 5- how did you attract/address your audience?
Question 5- how did you attract/address your audience?
 

Viewers also liked

Uztaiak taldea
Uztaiak taldeaUztaiak taldea
Uztaiak taldeappardo005
 
Uztaiak taldea
Uztaiak taldeaUztaiak taldea
Uztaiak taldeappardo005
 
VÁSÁRHELY I SÉTA
VÁSÁRHELY I SÉTAVÁSÁRHELY I SÉTA
VÁSÁRHELY I SÉTAHUMOROLDAL
 
Tavasz!!! Spring!!
Tavasz!!!   Spring!!Tavasz!!!   Spring!!
Tavasz!!! Spring!!HUMOROLDAL
 
Fashion for Gaby
Fashion  for   GabyFashion  for   Gaby
Fashion for GabyHUMOROLDAL
 
I gyanzone presentation
I gyanzone presentationI gyanzone presentation
I gyanzone presentationAyushi Tank
 
Vasárnap mindenkinek vasárnap
Vasárnap  mindenkinek  vasárnapVasárnap  mindenkinek  vasárnap
Vasárnap mindenkinek vasárnapHUMOROLDAL
 
Franciskának névnapra
Franciskának  névnapraFranciskának  névnapra
Franciskának névnapraHUMOROLDAL
 
Humoros gyüjtemény 1001 1200
Humoros  gyüjtemény  1001   1200Humoros  gyüjtemény  1001   1200
Humoros gyüjtemény 1001 1200HUMOROLDAL
 
PARLAMENT Gangnam Style
PARLAMENT  Gangnam StylePARLAMENT  Gangnam Style
PARLAMENT Gangnam StyleHUMOROLDAL
 
Mentőautók!!
Mentőautók!!Mentőautók!!
Mentőautók!!HUMOROLDAL
 
Putyin fogadása
Putyin  fogadásaPutyin  fogadása
Putyin fogadásaHUMOROLDAL
 
Linkedin-DB Publication
Linkedin-DB PublicationLinkedin-DB Publication
Linkedin-DB PublicationDebashis Basu
 

Viewers also liked (18)

Uztaiak taldea
Uztaiak taldeaUztaiak taldea
Uztaiak taldea
 
Uztaiak taldea
Uztaiak taldeaUztaiak taldea
Uztaiak taldea
 
VÁSÁRHELY I SÉTA
VÁSÁRHELY I SÉTAVÁSÁRHELY I SÉTA
VÁSÁRHELY I SÉTA
 
Tavasz!!! Spring!!
Tavasz!!!   Spring!!Tavasz!!!   Spring!!
Tavasz!!! Spring!!
 
Uztaiak
UztaiakUztaiak
Uztaiak
 
utmippt
utmipptutmippt
utmippt
 
Fashion for Gaby
Fashion  for   GabyFashion  for   Gaby
Fashion for Gaby
 
I gyanzone presentation
I gyanzone presentationI gyanzone presentation
I gyanzone presentation
 
Vasárnap mindenkinek vasárnap
Vasárnap  mindenkinek  vasárnapVasárnap  mindenkinek  vasárnap
Vasárnap mindenkinek vasárnap
 
Franciskának névnapra
Franciskának  névnapraFranciskának  névnapra
Franciskának névnapra
 
Humoros gyüjtemény 1001 1200
Humoros  gyüjtemény  1001   1200Humoros  gyüjtemény  1001   1200
Humoros gyüjtemény 1001 1200
 
PARLAMENT Gangnam Style
PARLAMENT  Gangnam StylePARLAMENT  Gangnam Style
PARLAMENT Gangnam Style
 
A mi útcánk
A  mi  útcánkA  mi  útcánk
A mi útcánk
 
Mentőautók!!
Mentőautók!!Mentőautók!!
Mentőautók!!
 
Putyin fogadása
Putyin  fogadásaPutyin  fogadása
Putyin fogadása
 
Uzáró oldal
Uzáró oldalUzáró oldal
Uzáró oldal
 
Linkedin-DB Publication
Linkedin-DB PublicationLinkedin-DB Publication
Linkedin-DB Publication
 
Animaliak
AnimaliakAnimaliak
Animaliak
 

Similar to Audience theory

Evaluation 4.
Evaluation 4.Evaluation 4.
Evaluation 4.chelsie98
 
Evaluation 4.
Evaluation 4.Evaluation 4.
Evaluation 4.chelsie98
 
Media Horror opening - Question 4
Media Horror opening - Question 4Media Horror opening - Question 4
Media Horror opening - Question 4zoeutting
 
Evaluation Question 4
Evaluation Question 4Evaluation Question 4
Evaluation Question 4jparker98
 
A2 presentation
A2 presentationA2 presentation
A2 presentationAShargall
 
Horror opening Question 4
Horror opening Question 4Horror opening Question 4
Horror opening Question 4zoeutting
 
Final major project research
Final major project researchFinal major project research
Final major project researchConnor Wiffen
 
Final major project research
Final major project researchFinal major project research
Final major project researchConnor Wiffen
 
Final major project research
Final major project researchFinal major project research
Final major project researchConnor Wiffen
 
Final Major Project Research
Final Major Project ResearchFinal Major Project Research
Final Major Project ResearchConnor Wiffen
 
Final major project research
Final major project researchFinal major project research
Final major project researchConnor Wiffen
 
Quantitative Audience Research
Quantitative Audience ResearchQuantitative Audience Research
Quantitative Audience Researchavapetal
 
Media AS Thriller Evaluation
Media AS Thriller EvaluationMedia AS Thriller Evaluation
Media AS Thriller EvaluationMackenzieBM
 
A2 presentation
A2 presentationA2 presentation
A2 presentationAShargall
 
Audiences ppt
Audiences pptAudiences ppt
Audiences pptorla mcd
 

Similar to Audience theory (20)

question 3
question 3 question 3
question 3
 
Evaluation 4.
Evaluation 4.Evaluation 4.
Evaluation 4.
 
Evaluation 4.
Evaluation 4.Evaluation 4.
Evaluation 4.
 
Media Horror opening - Question 4
Media Horror opening - Question 4Media Horror opening - Question 4
Media Horror opening - Question 4
 
Evaluation Question 4
Evaluation Question 4Evaluation Question 4
Evaluation Question 4
 
Target audience evaluation
Target audience evaluationTarget audience evaluation
Target audience evaluation
 
A2 presentation
A2 presentationA2 presentation
A2 presentation
 
Horror opening Question 4
Horror opening Question 4Horror opening Question 4
Horror opening Question 4
 
Evaulation question 4
Evaulation question 4Evaulation question 4
Evaulation question 4
 
Final major project research
Final major project researchFinal major project research
Final major project research
 
Final major project research
Final major project researchFinal major project research
Final major project research
 
Final major project research
Final major project researchFinal major project research
Final major project research
 
Final Major Project Research
Final Major Project ResearchFinal Major Project Research
Final Major Project Research
 
Final major project research
Final major project researchFinal major project research
Final major project research
 
Question 4 & 5
Question 4 & 5Question 4 & 5
Question 4 & 5
 
Quantitative Audience Research
Quantitative Audience ResearchQuantitative Audience Research
Quantitative Audience Research
 
Evaulation question 4
Evaulation question 4Evaulation question 4
Evaulation question 4
 
Media AS Thriller Evaluation
Media AS Thriller EvaluationMedia AS Thriller Evaluation
Media AS Thriller Evaluation
 
A2 presentation
A2 presentationA2 presentation
A2 presentation
 
Audiences ppt
Audiences pptAudiences ppt
Audiences ppt
 

Audience theory

  • 1. By Kristyana, Elise, Lucy, Maddi AUDIENCE THEORY
  • 2. Target audience;  /saraeveninga2media.wordpress.com/2012/10/09/audience-research/
  • 3. Research..  This is our research into the demographics of horror films, this made us to decide that the perfect age group for our production would be ages 15-35 for both male and female.  The difference in these statistics demonstrate that both genders enjoy watching horror films therefore when creating my own horror film plot and storyline I will make it appealing to both males and females.  The statistics above also refer to social class and the results show that the social class C2 enjoy watching horror films the most compared to other classes. This category consists of the skilled working class who have below average incomes, this factor is important when marketing the film
  • 4. Putting together the focus group  We put together a focus group on facebook of teenage media students which all have an interest in horror films and are all In our age range.
  • 5. Focus group results  We used Facebook because this is where the majority of teenagers would be willing to answer questions and as these are our target audience this would be effective .
  • 6.  Overall the favourite horror film was the supernatural horror film, This will inspire us to do a supernatural horror film for our opening.  It will also encourage us to take the fears mentioned into consideration when filming
  • 7. Questionnaire results for; we handed out questionnaires to teenagers in our media class favourite type of horror film thriller slasher super natural comedy horror zombie